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How Will Android L and iOS 8 Impact Retailers?

Date post:23-Aug-2014
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GPShopper presented a webinar on July 22, 2014, preparing retailers for the upcoming Apple and Android updates, including: iOS 8 Touch ID: How ease-of-checkout will increase your conversion rates iOS 8 Widgets: Users can access Wish Lists and Price Alerts directly from their Notification Center iOS 8 Actionable Notifications: Add interactivity to your current Push system Android Wear: Does your smartphone app have a wearable counterpart? Android Material Design: New tools for customized typography, grid and color changes Android One: Will your app change as other smartphone manufacturers design for Android? Restricted Wi-Fi Tracking: Retailers can no longer sniff MAC addresses. GPShopper recommends using other options for honing in on your customers' in-store behavior, like proximity marketing with the use of beacons.
Transcript:
  • Maya Mikhailov, Cofounder GPShopper, Adjunct Professor NYU HOW WILL ANDROID L AND IOS 8 IMPACT RETAILERS? Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit ques@ons: lauren@gpshopper.com
  • ABOUT GPSHOPPER 2 Connec@ng with mobile consumers to revoluConize retail. CreaCng award winning apps Cloud Based, enterprise- class mobile plaLorm GPShopper is an integrated mobile plaLorm enabling retailers & brands to launch large scale mobile solu@ons driving loyalty, commerce and engagement. SDK with over 200+ Features: Including Push NoCcaCons, Banners, commerce and loyalty Mobile CMS and ReporCng tools for complete mobile operaConalizaCon End-to-end beacon soluCon integraCng campaigns, reporCng and management Trusted by: EXPRESS, Estee Lauder, bebe, Best Buy, The North Face and more GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 3 GPSHOPPER 2014 (Learn more at: www.gpshoppper.com) ALL RIGHTS RESERVED IOS 8 Whats great for retail marketers in this new release
  • 4 IOS 8: FEATURE OVERVIEW GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 5 Swii New messaging (WhatsApp meets Snapchat) Tap to Talk Find My Friends New Keyboards Time-Lapse Camera Family Sharing Customizable Control Center Mapping Updates Points of Interest Find- your-car Split Street MulC-Tasking Siri Improvements Metal API Quick Access Contacts PredicCve Search Weather Channel Spotlight improvements iCloud Drive Home SDK Instant Hotspot Accessibility Healthkit Send My Last LocaCon Ask to Buy Split Screen SOME OF THE NEW FEATURES OF IOS8 GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 6 WAITDONT HANG UP GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 7 InteracCve NoCcaCons Extensions (including Widgets) Touch ID LocaCon-based lock screen apps New Privacy Selngs WHATS NEW IN IOS8? GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 8 NoCcaCons have improved. No longer require leaving current app or lock-screen. Plus new acCons! What does this mean for Marketers? NoCcaCons less intrusive to users Messages no longer auto-open apps No longer showing all messages missed LocaCon NoCcaCons INTERACTIVE NOTIFICATIONS GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 9 Allow third-party apps to communicate with other apps including: Today (aka Widget), Share, Ac@on, Photo, Storage and Keyboard. What does this mean for Marketers? Widgets: Quick access to Cmely informaCon Share: New networks not just Facebook and Twiqer AcCon: Manipulate Content within an app EXTENSIONS Widget Example GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 10 3rd party apps may use Apple's biometric ngerprint authenCcaCon technology (TouchID) What does this mean for Marketers? No more forgoqen passwords Fast access to payments! TOUCH ID GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 11 3rd party apps may appear on the lock screen as they are contextually relevant to a users locaCon. What does this mean for Marketers? Quick access to in-store apps Get discovered used your physical store footprint LOCATION AWARE APPLICATIONS GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 12 1) MAC address rotaCon! 2) LocaCon permissions 3) Contacts RestricCons 4) New privacy Policies Required: Apps for Kids, HomeKit and Healthkit IOS8 NEW PRIVACY SETTINGS GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 13 GPSHOPPER 2014 (Learn more at: www.gpshoppper.com) ALL RIGHTS RESERVED ANDROID L Candy coated Android OS with chewy API center
  • 14 ANDROID L: FEATURE OVERVIEW GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 15 Material design NoCcaCons on lock screen Interlocking applicaCons Wear and Android TV Pushing into new elds Speed & Ba)ery Life Performance (ART run9me, no decompressing apps = less ba)ery) WHATS NEW IN ANDROID L? Credit: Phandroid GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 16 Flat design with a Cle like feel. Simplied icons, bright colors and focus on clearner nav. What does this mean for Marketers? UI UnicaCon starCng between IOS and Android Top hamburger nav seems to be becoming a accepted navigaCon element MATERIAL DESIGN GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 17 Apps which can talk to other appssound familiar? What does this mean for Marketers? Apps can open other apps extend your app features into 3rd party applicaCons Convert mobile web users into app users! INTERLOCKING APPS those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more. Wanda Young, Vice President of Digital MarkeCng Walmart GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 18 No more liqle icons appearing in the status bar, now lock-screen prominence or drop-in from top. What does this mean for Marketers? NoCcaCons will get more aqenCons However, now users can turn o individual app noCcaCons NOTIFICATIONS ON LOCK SCREEN BEFORE: Two step process rst alert on status bar and then pull-down to see alert AFTER: IOS-like alerts on lock screen with images GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 19 Android L is opCmized for a variety of devices including Watches, TVs and automobiles. What does this mean for Marketers? Looking at our smartphones 125 per day, future focus on snackable content App strategy alerts will maqer more in the long run WEAR(ABLES) FOR EVERYONE! GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 20 SUMMARY GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-in: 1.805.309.5900 PIN: 421-779-166# Submit quesCons: lauren@gpshopper.com
  • 21 IOS 8 Release date: Fall 2014, Mul9ple betas available for Devs Take advantage of Widgets and TouchID Be aware of new privacy selngs and user customizaCons Get ready for a ood of upgraded usersexcept iPhone 4 users Android L Release date: TBD, Betas for Devs and Nexus users out now More prominent Push NoCcaCons Expect faster a
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