A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

HOW WINE SAMPLING IN GROCERY AND RETAIL IMPACTS SALES

CURRENT TRENDS IN RETAIL WINE SALES

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

DOES WINE SAMPLING POSITIVELY IMPACT GROCERY SALES?

Photo by Horia Varlan©2012 ANGELSMITH, INC.

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.

97% OF THOSE SURVEYED SAID, YES.SAMPLING WORKS.

INDEED

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.

CONSUMERS ARE BETWEEN 5 - 25% MORE LIKELY TO PURCHASE A WINE THEY’VE SAMPLED

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

NEXT BIGGEST:25% ++

BIGGEST RESPONSE:

5 - 10%

Tuesday, August 27, 13

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POINT OF INTEREST:

THOSE WERE THE LOWEST AND HIGHEST OPTIONS IN THE SURVEY, MEANING THERE’S NO GRADUAL INCREASE.

WHY THE BIG LEAP?

Tuesday, August 27, 13

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WHAT’S BEHIND THE BIG LEAP?

SAMPLING FREQUENCYPAIRED WITH

ON SITE EDUCATION

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.

for FREQUENCY OFSAMPLING

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

AnotherS H A R P S P L I T

©2012 ANGELSMITH, INC.

for FREQUENCY OFSAMPLING

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.

Tuesday, August 27, 13

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6O%HAVE EXPERTS CURATING SAMPLING

©2012 ANGELSMITH, INC.

Tuesday, August 27, 13

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CONSUMERS AREEDUCATED & THRIFTY WITH

A SENSE OF ADVENTURE

Tuesday, August 27, 13

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CONSUMERS AREEDUCATED & THRIFTY WITH

A SENSE OF ADVENTURE

59.4%

WANT MORE VARIETAL SELECTIONS

37.8%

WANT MORE SELECTIONS AT EVERYDAY PRICE POINTS

43.1%

JUST WANT MORE WINE, BOTH WHAT THEY KNOW AND WHAT THEY DON’T

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

57% “average” price pointBETWEEN $11 AND $20

©2012 ANGELSMITH, INC.

Tuesday, August 27, 13

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

CONSUMERS ARE LOOKING FOR AN EXPERIENCE, NOT JUST A PLACE TO SHOP

RETAILERS RESPOND WITHIN-STORE DINING AND EDUCATION

LARGER SELECTION OF WINES AT ALL PRICE POINTS

LESS EMPHASIS ON POINTS OF ORIGIN

HEAR THE EXPERTSWEBINAR

SEPTEMBER 5, 201311:00 A.M. PDT

Space is limited.Reserve your Webinar seat now at:

https://www4.gotomeeting.com/register/164093623

Jack RobertielloWine Industry Thought Leader & Reporter Ed Cook

Harris Teeter

Tuesday, August 27, 13