Silvia de Ascaniis amp Lorenzo CantoniUSI - Universitagrave della Svizzera italiana (Lugano Switzerland)
How World Heritage Sites are featured on websitesNational Commissions for UNESCO websites compared to National Tourism Organizationsrsquo websites in Europe
How World Heritage Sites are featured on websitesNational Commissions for UNESCO websites compared to National Tourism Organizations websites in Europe
Sample of analysis
a Website of National Tourism Organizations (NTO)b Website of National Commissions for UNESCO (NCU)
Countries belonging to the European Union placed in the Mediterranean area
bull Cyprusbull Croatiabull Francebull Greecebull Italybull Maltabull Portugalbull Sloveniabull Spain
Method of analysis
Benchmarking of websitesrsquo contents and functionalities
= identification and classification of contents and functionalitiesservices offered by a group of websites
with the goals of pointing out contents and services offered by websites in the same market
areadealing with similar topics comparing ldquosimilarrdquo websites identifying best practices understanding the dynamics of a certain sector its strengths and weaknesses
RQ of study How are World Heritage Sites portrayed in the websites of (i) National Commissions for
UNESCO and in those of (ii) National Tourism Organizations
Results_1a presence amp prominence in NTO
Italy 3 clicks idee di viaggio cultura arte storia siti UNESCOMalta 3 clicks places attractions UNESCO WHGreece 3 clicks where to go culture WHS
Cyprus4 clicks discover Cyprus culture amp religion sites amp mouments filter by WHS
Spain 3 clicks what to do art amp culture world heritage
Portugalthrough Search function refine search by preference WH or What to do gt Art and Culture gt World Heritage in Portugal
France 3 clicks destinations cities of France cities and UNESCOSlovenia 3 clicks Places to go attractions UNESCO WHCroatia 2 clicks experiences culture amp heritage
Results_1b presence amp prominence in NCUItaly 2 clicks Unesco close to you WHSMalta only photo gallery in the homeGreece 2 clicks culture Greek WHSCyprus 2 clicks culture WHS
Spain 3 clicks programs heritage Ministry of Education amp Culture
Portugal 2 clicks themes protect our heritage
France 0Slovenia Not workingCroatia 2 clicks program areas culture
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
How World Heritage Sites are featured on websitesNational Commissions for UNESCO websites compared to National Tourism Organizations websites in Europe
Sample of analysis
a Website of National Tourism Organizations (NTO)b Website of National Commissions for UNESCO (NCU)
Countries belonging to the European Union placed in the Mediterranean area
bull Cyprusbull Croatiabull Francebull Greecebull Italybull Maltabull Portugalbull Sloveniabull Spain
Method of analysis
Benchmarking of websitesrsquo contents and functionalities
= identification and classification of contents and functionalitiesservices offered by a group of websites
with the goals of pointing out contents and services offered by websites in the same market
areadealing with similar topics comparing ldquosimilarrdquo websites identifying best practices understanding the dynamics of a certain sector its strengths and weaknesses
RQ of study How are World Heritage Sites portrayed in the websites of (i) National Commissions for
UNESCO and in those of (ii) National Tourism Organizations
Results_1a presence amp prominence in NTO
Italy 3 clicks idee di viaggio cultura arte storia siti UNESCOMalta 3 clicks places attractions UNESCO WHGreece 3 clicks where to go culture WHS
Cyprus4 clicks discover Cyprus culture amp religion sites amp mouments filter by WHS
Spain 3 clicks what to do art amp culture world heritage
Portugalthrough Search function refine search by preference WH or What to do gt Art and Culture gt World Heritage in Portugal
France 3 clicks destinations cities of France cities and UNESCOSlovenia 3 clicks Places to go attractions UNESCO WHCroatia 2 clicks experiences culture amp heritage
Results_1b presence amp prominence in NCUItaly 2 clicks Unesco close to you WHSMalta only photo gallery in the homeGreece 2 clicks culture Greek WHSCyprus 2 clicks culture WHS
Spain 3 clicks programs heritage Ministry of Education amp Culture
Portugal 2 clicks themes protect our heritage
France 0Slovenia Not workingCroatia 2 clicks program areas culture
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Sample of analysis
a Website of National Tourism Organizations (NTO)b Website of National Commissions for UNESCO (NCU)
Countries belonging to the European Union placed in the Mediterranean area
bull Cyprusbull Croatiabull Francebull Greecebull Italybull Maltabull Portugalbull Sloveniabull Spain
Method of analysis
Benchmarking of websitesrsquo contents and functionalities
= identification and classification of contents and functionalitiesservices offered by a group of websites
with the goals of pointing out contents and services offered by websites in the same market
areadealing with similar topics comparing ldquosimilarrdquo websites identifying best practices understanding the dynamics of a certain sector its strengths and weaknesses
RQ of study How are World Heritage Sites portrayed in the websites of (i) National Commissions for
UNESCO and in those of (ii) National Tourism Organizations
Results_1a presence amp prominence in NTO
Italy 3 clicks idee di viaggio cultura arte storia siti UNESCOMalta 3 clicks places attractions UNESCO WHGreece 3 clicks where to go culture WHS
Cyprus4 clicks discover Cyprus culture amp religion sites amp mouments filter by WHS
Spain 3 clicks what to do art amp culture world heritage
Portugalthrough Search function refine search by preference WH or What to do gt Art and Culture gt World Heritage in Portugal
France 3 clicks destinations cities of France cities and UNESCOSlovenia 3 clicks Places to go attractions UNESCO WHCroatia 2 clicks experiences culture amp heritage
Results_1b presence amp prominence in NCUItaly 2 clicks Unesco close to you WHSMalta only photo gallery in the homeGreece 2 clicks culture Greek WHSCyprus 2 clicks culture WHS
Spain 3 clicks programs heritage Ministry of Education amp Culture
Portugal 2 clicks themes protect our heritage
France 0Slovenia Not workingCroatia 2 clicks program areas culture
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Method of analysis
Benchmarking of websitesrsquo contents and functionalities
= identification and classification of contents and functionalitiesservices offered by a group of websites
with the goals of pointing out contents and services offered by websites in the same market
areadealing with similar topics comparing ldquosimilarrdquo websites identifying best practices understanding the dynamics of a certain sector its strengths and weaknesses
RQ of study How are World Heritage Sites portrayed in the websites of (i) National Commissions for
UNESCO and in those of (ii) National Tourism Organizations
Results_1a presence amp prominence in NTO
Italy 3 clicks idee di viaggio cultura arte storia siti UNESCOMalta 3 clicks places attractions UNESCO WHGreece 3 clicks where to go culture WHS
Cyprus4 clicks discover Cyprus culture amp religion sites amp mouments filter by WHS
Spain 3 clicks what to do art amp culture world heritage
Portugalthrough Search function refine search by preference WH or What to do gt Art and Culture gt World Heritage in Portugal
France 3 clicks destinations cities of France cities and UNESCOSlovenia 3 clicks Places to go attractions UNESCO WHCroatia 2 clicks experiences culture amp heritage
Results_1b presence amp prominence in NCUItaly 2 clicks Unesco close to you WHSMalta only photo gallery in the homeGreece 2 clicks culture Greek WHSCyprus 2 clicks culture WHS
Spain 3 clicks programs heritage Ministry of Education amp Culture
Portugal 2 clicks themes protect our heritage
France 0Slovenia Not workingCroatia 2 clicks program areas culture
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_1a presence amp prominence in NTO
Italy 3 clicks idee di viaggio cultura arte storia siti UNESCOMalta 3 clicks places attractions UNESCO WHGreece 3 clicks where to go culture WHS
Cyprus4 clicks discover Cyprus culture amp religion sites amp mouments filter by WHS
Spain 3 clicks what to do art amp culture world heritage
Portugalthrough Search function refine search by preference WH or What to do gt Art and Culture gt World Heritage in Portugal
France 3 clicks destinations cities of France cities and UNESCOSlovenia 3 clicks Places to go attractions UNESCO WHCroatia 2 clicks experiences culture amp heritage
Results_1b presence amp prominence in NCUItaly 2 clicks Unesco close to you WHSMalta only photo gallery in the homeGreece 2 clicks culture Greek WHSCyprus 2 clicks culture WHS
Spain 3 clicks programs heritage Ministry of Education amp Culture
Portugal 2 clicks themes protect our heritage
France 0Slovenia Not workingCroatia 2 clicks program areas culture
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_1b presence amp prominence in NCUItaly 2 clicks Unesco close to you WHSMalta only photo gallery in the homeGreece 2 clicks culture Greek WHSCyprus 2 clicks culture WHS
Spain 3 clicks programs heritage Ministry of Education amp Culture
Portugal 2 clicks themes protect our heritage
France 0Slovenia Not workingCroatia 2 clicks program areas culture
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_1c types of contents in NTO vs NCUinformation are given about them (11)
presentation of each site 9list of national sites 8photo gallery of each site 8photo gallery of national sites 7localization on map of each site 7presentation of WH program 4what to do at site 4map of all sites 3next events at site 33D exploration of the site 1tentative list 1
to know more (12)
link to related officesdepartments 6link to local DMO 4link to UNESCO WH Centre 3link to other monuments 3WHS-related articles in the website 3link to UNESCO national commission 2WHS-related publications 2audio-guide of the site 2brochure (download) of the site 2link to UNESCO website 1link to national-related associations 1
information are given about them (13)
list of national sites 7presentation of each site 6photo gallery of national sites 5(link) 1972 Convention 5photo gallery of each site 5presentation of WH program 4map of all sites 3national initiatives on WH 3tentative list 2national application process 23D exploration of the site 1tourism information 1Cities of WH Award 1next events at site 0
To know more (7) link to UNESCO WHS centre 5link to related officesdepartments 4publications (download) 2link to other monuments 2link to national projects 2link to national associations 2link to DMO 2
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_2 NTO VS NCU contents amp functionalitiesCategory NTO indicators (21) NCU indicators (35)
laquoWHS are featured in the websiteraquo
in a dedicated section in all websites In a dedicated section in 6 websites
laquoinformation are given about WHSraquo
bull List of national sitesbull Presentation of each sitebull Photo gallery of each sitebull Localization on map of each sitebull Presentation of WH programbull What to do at site
bull List of national sitesbull Photo gallery of national sitesbull Presentation of WH programbull Presentation of each sitebull Photo gallery of each site
laquoto know moreraquo bull Link to related officesdepartmentsbull Link to local tourism organizations
bull Link to UNESCO WH Centrebull Link to related officesdepartments
Services bull Language selectionbull Social mediabull Opening hours
lsquomore completersquo cases France = 21 brvbar Italy = 19 brvbar Portugal = 17 brvbar Malta = 16 brvbar Spain = 15
Portugal = 13 brvbar Italy = 12 brvbar Cyprus = 10 brvbar Spain = 10
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_4 NTO approach in WHS presentationldquoWHS are tourism destinations of outstanding value They are worth special consideration by tourist to the country who should include them in their visit plan To help visitors to do so we provide them with tourism information about such sites pictures brochure local contacts indicators on how to go there opening hours facilities and so on We present the sites in an attractive way and give additional information to know more about them before the visitrdquo
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_4 NCU approach in WHS presentationldquoWHS are treasures of our country and their value has been recognized worldwide They represent the identity of our country Our mission is to promote and protect them in collaboration with UNESCOrdquo
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_4 some interesting indicators in NTO websites
Tentative list (Slovenia)
Promotional video of the site (France)
Feedback from users (Portugal)Where to eat
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Results_4 some interesting indicators in NCU websites
3D exploration of the site (Italy)
Tourism information (Greece)
Cities of WH Award (Spain)
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
bull No consistency at all across NTO websites when it comes to theirpresentation of WHSs
bull Only two NCU have a link to the respective NTO websites (Italy and Greece)
bull OUV is seldom presented The same can be said about sustainabilityissues
Some (field) notes_1 much room for improvement
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
Some (field) notes_2 mind accuracy amp currency
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
MOOC eTourism Communication PerspectiveswwweTourismMOOCch
Summer SchoolldquoThe contribution of ICTs to Sustainable Tourism for Developmentrdquo
Hangzhou (China) 14-25 August 2017wwwunescochairusich
lorenzocantoniusich brvbar lorenzocantoni
