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How your Metadata Strategy Impacts Everything You Do

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An update to my popular SharePoint 101 presentation, this version given at SharePoint Saturday Johannesburg on May 19th, 2012.
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19 May 2012 Looking Under the Hood: How Your Metadata Strategy Impacts Everything You Do Christian Buckley @buckleyplanet #SPSJHB The first ever all green SharePoint event on earth
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Page 1: How your Metadata Strategy Impacts Everything You Do

19 May 2012

Looking Under the Hood: How Your Metadata Strategy Impacts Everything You Do

Christian Buckley@buckleyplanet #SPSJHB

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Page 2: How your Metadata Strategy Impacts Everything You Do

About

Christian Buckley, Director of Product Evangelism at Axceler

• Microsoft MVP for SharePoint Server

• Most recently at Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and then Advertising Operations

• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

• Co-founded and sold a collaboration software company to Rational Software. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita (Panasonic), and Seagate

• Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management.

• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: [email protected]

Page 3: How your Metadata Strategy Impacts Everything You Do

Get the BookAvailable from Microsoft Press

Order your copy at http://oreil.ly/qC4loT

Tackle 10 common business problems with proven SharePoint solutions

• Set up a help desk solution to track service requests

• Build a modest project management system

• Design a scheduling system to manage resources

• Create a site to support geographically dispersed teams

• Implement a course registration system

• Build a learning center with training classes and resources

• Design a team blog platform to review content

• Create a process to coordinate RFP responses

• Set up a FAQ system to help users find answers quickly

• Implement a cost-effective contact management system

Page 4: How your Metadata Strategy Impacts Everything You Do

Improving Collaboration since 2007Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms

– Delivered award-winning administration and migration software since 1994, and for SharePoint since 2007

– Over 2,000 global customers

Dramatically improve the management of SharePoint– Innovative products that improve security, scalability, reliability, “deployability”– Making IT more effective and efficient and lower the total cost of ownership

Focus on solving specific SharePoint problems (Administration & Migration)

– Coach enterprises on SharePoint best practices– Give administrators the most innovative tools available– Anticipate customers’ needs– Deliver best of breed offerings– Stay in lock step with SharePoint development and market trends

Axceler Overview

Page 5: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

The #1 reason why your 2010 deployment will fail

Page 6: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

What are you trying to accomplish with SharePoint?

Some questions for you…

Page 7: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

What was missing from your previous attempts?

Page 8: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

What is your metadata strategy for 2010?

Page 9: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

What is metadata, anyway?

Page 10: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Metadata 101

Page 11: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Page 12: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

• Book title• Author• ISBN• Publisher

• Name• Account Number• Credit Card• Social Security #• Billing Address

• Device ID• Email• Software version

Page 13: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Page 14: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

• Travel dates• City visiting• Flight number• GPS position

• Friend’s Name• City visiting• GPS position• Distance to friend• Avoidance Flag = Yes

• Name• Account Number• Mileage to date• Home town

Page 15: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

The Role of Metadata

Scott Singleton, Managed Metadata in SharePoint 2010 http://www.slideshare.net/scottsingleton/managed-metadata-insharepoint2010

Page 16: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Asset TypeCompany

Asset Number

Barcode Tracking Number

Color code

(by department)

Page 17: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

StateID Type

Class

Expiration

License Number

Address

Date of Birth

Donor

Emergency Contact

Page 18: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Title

Email

Date

Scam campaign content

Randomly generated name

Name

Page 19: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Metadata is the lifeblood of SharePoint

Taxonomy and metadata drive the tools and processes that make the world go round

Metadata powers search,

it powers social media,

and it powers SharePoint

The role of metadata

Page 20: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Why aren’t my end users using SharePoint?

Page 21: How your Metadata Strategy Impacts Everything You Do

Creating Passionate Users, Kathy Sierra

Page 22: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Taxonomy

Page 23: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

In Biology, taxonomy is the science dealing with the description, identification, naming, and classification of organisms. “however, the term is now applied in a wider, more general sense and now may refer to a classification of things, as well as to the principles underlying such a classification.”

~Wikipedia.org

Page 24: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Your Current Taxonomy

Page 25: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

What is your broader strategy for tagging, metadata and taxonomy?

Map out your high level taxonomy (web applications and site collections) and schemas (Content Types)

Understand your current-state and future-state plans, and how they relate to your metadata

Managed

Metadata

Service

Term Stores

Improved Governanc

e

Page 26: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

How is metadata managed inside of SharePoint?

Page 27: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Tier 1 site collections based on business units or product areas

Top level portal

Tier 2 sites that follow specific structure

Page 28: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

SharePoint 2010 offers many services OOTB Search Excel Services BCS Project Server Web Analytics Access Performance Point Visio Word Office Web Apps People

These centrally managed services allow for greater control across the enterprise Have your cake and eat it through centrally managed services

The Role of Services

Page 29: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

It is a service application created by a Farm Administrator It is added to a farm’s default list You can also create a content type hub, which is a URL

to a site collection

What is Behind Managed Metadata

Page 30: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

It’s basically a definition of an artifact that can be stored in a SharePoint site. For example: A project document, including

File type Date created Author Last modified

It is part of a workflow, including Who needs to approve Date of approval

It includes information management policies that Cannot be edited once approved

Content Type

Page 31: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Content types may be applied for each site collection

…or for certain sites

Page 32: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Scott Singleton, Managed Metadata in SharePoint 2010 http://slidesha.re/hNPeAQ

Page 33: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Content types can be shared Create a content type hub, which is an blank site

collection used to publish content types Publish the content types Consume them Content types become visible in subscriber’s

content type galleries

Syndication

Page 34: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Ensure each of your “librarians” understand: Their term group properties

Group name Description Contributors Group Managers

Their term store properties Term store administrators Default and working languages

Actively make changes, as needed, to these properties

Managing Your Term Groups and Stores (part of governance)

Page 35: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

What is the role of governance?

Page 36: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Page 37: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Corporate

SharePoint

Project

IT

Page 38: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Governance is about taking action to help your organization organize, optimize, and manage your systems and resources.

In SharePoint…

Page 39: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Page 40: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

1. Have a plan to address it

2. Create an internal SharePoint user group

3. Create a governance site

4. Clearly define roles and responsibilities

5. Outline your taxonomy, communicate it, and iterate

6. Learn and evolve

Jumpstart your governance

Page 41: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

Lessons Learned

Page 42: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

1. Understand your metadata and taxonomy model

2. Have a strategy for Managed Metadata

3. Involve your end users

4. Make governance a priority

5. Create a governance site and keep it fresh

6. Iterate, iterate, iterate

Lessons learned, at a high level

Page 43: How your Metadata Strategy Impacts Everything You Do

Email Cell Twitter Blog

[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

• Map out your high level taxonomy

• Web applications

• Site collections

• Content Types

• Plan for your migration (or set it up right the first time)

• Consolidate your content types.

• Clean up your folder structures.

• Refine your keyword taxonomy.

• Standardize your site structure and templates.

• Build a consistent navigation.

• With Managed Metadata Service in 2010, it is critical that you set up a governance model to guide this process, or it will quickly get out of hand

Getting tactical – First Steps

Page 44: How your Metadata Strategy Impacts Everything You Do

• Christian [email protected]+1 [email protected] and http://info.axceler.com

• Additional Resources – On The Importance of Metadata, Craig Mullins http://bit.ly/cOWp2F – Enabling Social Media through Metadata http://slidesha.re/gdjoaz– Managed Metadata in SharePoint 2010, Scott Singleton http://slidesha.re/hNPeAQ– The Battle for Metadata in SharePoint 2010, Michal Pisarek http://bit.ly/g7vFWN – 5 Steps of a Successful SharePoint Site Transformation http://bit.ly/eB6qbN – Creating Passionate Users, Kathy Sierra http://headrush.typepad.com/

Contact me


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