HOW HAS DIGITAL TECHNOLOGY CHANGED

FILM DISTRIBUTION?

By Nicole Fleming

DIGITAL TECHNOLOGY SAVES MONEY?

Digital distribution of movies has the potential to save

money for film distributors. To print an 80-minute

feature film can cost $1,500 to $2,500, so making

thousands of prints for a wide-release movie can cost

millions of dollars. In contrast, a broad release of 4000

digital prints will cost $600,000. With several hundred

movies distributed every year, the industry saves billions

of dollars.

DISTRIBUTION

Significant cost savings in distribution drove

studios to embrace digital projection of movies.

Creatives still debate the technical advantages of

digital vs. the romanticism of film, and

preservationists fret over the fate of cinema classics.

DIGITAL TECHNOLOGY MEANS LESS DEPENDENT

Today, due to the large volume of inexpensive, high

end digital film equipment available at the consumer

level, independent filmmakers are no longer

dependent on major studios to provide them with the

tools they need to produce a film.

FILM DISTRIBUTORS ROLE & DIGITAL TECHNOLOGY

Distributors must inform the widest possible audience

about the films they release, in order to help filmmakers to

realise their full potential.

Thanks to rapidly evolving digital technology, film making

and distribution is undergoing a major revolution. Avenues

such as YouTube, web series and smart phone applications

are all viable- and often lucrative- methods of getting work

into the public eye.

BENEFITS/DISADVANTAGES OF DIGITAL

The benefit of digital cameras is the immediate result. There is

no time-staking process of handling the film, sending it to a post-

house and watching dailies in a screening later. In some cases,

you can even deliver the final product the same day to an editor

through SD or CF cards.

However, all these benefits of digital come at a cost. Film will

always be a part of the industry. Every industry has seen new

technology push old technology out the door, but rarely does the

old equipment become obsolete.

THANK YOU!