HP Cloud Spring Roadshow Slides

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Uncovering New Opportunities with the HP Public Cloud Dan Baigent, Senior Director of Business Development

HP Cloud Services

May 23, 2013

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

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You’re under pressure

Speed innovation

Speed execution

Lower costs

2


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The promise of the cloud

Faster apps

development

Quicker response

times

Rapid service

creation

Lower costs


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But there are questions…

How do I bridge with existing architectures?

How do I manage risk?

How do I change the mindset?

Where do I start?



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Hybrid delivers enterprise agility

Public cloud Managed cloud Private cloud Traditional

Build cloud services

Consume cloud services

SLAs Availability, security, performance, compliance, cost


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HP Converged Cloud

Public Cloud Private Cloud Managed Cloud Traditional

Choice Confidence Consistency

• Manage & Secure:

− Across delivery models & platforms

− From infrastructure to apps to information

• Scalability

• Delivery models: Traditional IT, Private, Managed & Public cloud

• Platform: Open, heterogeneous & extensible

• Single architecture

• One simple consumption experience

• Portability across models

HP Converged Cloud

SLAs availability, security, performance, compliance, cost


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• Operates one of the largest public clouds based upon OpenStack™

– Built on HP Converged Infrastructure powered by Intel processors

– Thousands of compute nodes, multiple petabytes of storage

– Hardened deployment with ArcSight, Fortify, and Tipping Point

– Developer tools including Command Line Interfaces, language bindings

– Integrated operational systems for usage, key management, monitoring

• Leading OpenStack contributor

– HP Cloud Services is one of the leading contributors to OpenStack™ with the 2nd largest number of employees contributing

– Continuous integration, testing, and deployment lead of OpenStack commits

– Proven, reference architecture and operational systems for scale

hpcloud.com

HP Public Cloud – HP Cloud Services

Public

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 HP Confidential

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Benefits of an Open Cloud Derived from Open Standards & Open Source

Open Source & Open Cloud Standards

• Faster learning & innovation cycle • Reduced costs • Easier design & more efficient operations • Faster decision making & buying power • Viable, independent community

Open Cloud Alliances

• Benefits of combined intelligence • No vendor lock-in • Defining & amplifying IT Cloud requirements • Critical to scale a dynamic cloud • Portability across clouds

W3C


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On-demand scalable storage capacity

for archiving and data backup.

On demand compute instances to

handle unique workloads.

Delivery of cached content to

end users powered by Akamai.

On-demand, scalable access

to application data.

High-performance, highly available

local VM storage solution.

Multiple language dev., deployment,

and management of applications

HP Public Cloud portfolio On-demand, pay-as-you-go

Network load balancing across VMs

with selectable routing algorithms

Real-time VM health and

performance metrics

Authoritative Domain Services

for VM hostname management

…

IaaS

P

aaS

Marketplace

HPCS Marketplace Image and N-tier application delivery

Coming in 2013

Asynchronous

guaranteed FIFO

message queing

http://www.akamai.com/


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Service levels Uptime availability SLA

Only HP begins compensating

customers should availability drop

below 99.95%

Among public cloud market share leaders

HP Public Cloud enterprise-grade SLAs Only HP stands behind an SLA of 30 minutes or less of downtime per month


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HP Public Cloud security, identity services & certifications

Prevention

• Regular security reviews, internal and external penetration-tests, robust identity management, IPS, access control systems, hardened data centers and network segmentation

Detection

• 24/7 NOC

• Security incident response, forensics and investigation teams, custom-built vulnerability management program

Security Identity Service

Certifications

Single Sign On

• Single method to manage user identities and authenticate access across HP Cloud Services

Measure & Report

• Compliance framework built off CSA Cloud Controls Matrix, ISO 27001 and industry security best practices

• SSAE 16 certification and PCI DSS Service Level Provider compliance in progress

Certifications


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Enterprise grade public cloud support

HP Public Cloud Support

Convenient and accessible

• Free, 24x7x365 live, US-based support via chat, email, phone

Knowledgeable and professional

• Our world-class support team is staffed by cloud experts who know HP technology. Our billing specialists assist customers with all billing and invoicing questions.

Help yourself and community support options

• Getting started guides, helpful how-tos, and user-friendly documentation available in our self-service knowledge base

• Customer forum available for sharing insights, tips, and general information with other customers and developers

Responsive

• Current response time on submitted tickets is measured in minutes

HP Cloud

Live Support Dedicated 24x7x365 support available via phone, chat, and email


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Flexible & Efficient Advanced features automate power consumption across the platform

Best combination

of performance, power efficiency, and cost

Leading Performance Up to 80% performance boost over Intel® Xeon® processor

5600 series-based servers1

The Heart of a Next Generation Data Center

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to intel.com/performance”

1 Performance comparison using best submitted/published 2-socket server results on the SPECfp*_rate_base2006 benchmark as of 6 March 2012. Configuration details in backup


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Common use cases on the journey to the cloud

Archive and Back Up

Dev/test Cloud Big Data Analytics

Application Migration

Collaboration

• Capacity on demand

• Offsite durability with instant recall

• Eliminate Tape

• Deliver apps faster

• Lower development costs

• Agility and elasticity

• Scale out data architectures

• Compute on demand

• Pay for use, no commitments

• Enhanced efficiency

• Lower costs

• Migration of existing workloads

• Multi-site accessibility

• Global File System

• PC and Mobile data access


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Growing ecosystem with world-class Solution partners hpcloud.com/partners

Storage Management Platform (PaaS) Data services Development and testing

Cyberduck

Monitoring

SiteScope

Applications

Security

Technology

Performance Center

Operations Orchestration

Diagnostics

https://www.hpcloud.com/partners/solution/category/storage


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Select partner solutions offered on HP Public Cloud

Archival Inactive data storage

Backup Active Data Storage

Collaboration Collaboration from any location using the same file set

Application migration Legacy app migration to the cloud.

Enterprise Services

Common public cloud use cases

Dev / Test Sandboxes for pre-production workloads

Big data Large data volumes


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HP Public Cloud customer momentum Plus thousands of users!


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DreamWorks Animation

Business Need

• “Follow the sun” content production across distributed sites

• Central data store of previous assets for reuse in new production

• Low-cost, distributed NAS

• Extend global namespace with NFS/CIFS support

HP Solution

• HP Cloud Object Storage provides

massively scalable, low-cost tier of storage

• Panzura Global Cloud Storage System offers NFS/CIFS support

• Augment on-premise HP StoreAll Storage deployment

Client Outcome

• Integrate environment for file

sharing and project collaboration

• Enhance business agility with archiving of reusable assets in a central repository

• Improve cost efficiencies with local network-attached storage (NAS) capabilities across a distributed network of sites

Building global collaboration with HP Public Cloud


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DreamWorks aims to streamline global collaboration

“HP Cloud Services integrated with the Panzura Global Cloud Storage System will enable DreamWorks to undertake ‘follow-the-sun’ content production through a robust, global network that ties together our distributed teams. In addition, the massively scalable, low-cost tier of storage provides a platform for archiving reusable content in a central repository, while offering inherent data protection that eliminates the need for tape backup and stringent disaster-recovery planning.”

—Derek Chan Head of Technology Global Operations DreamWorks Animation SKG


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Enterprise-class service • Leading edge security and best practices deployed to protect the HP Public Cloud, and your data

• Industry-leading Service Level Agreements (SLAs) with 99.95% availability in any calendar month

• A broad service portfolio and ecosystem to address multi-faceted enterprise needs

• Multi-user admin capability to centrally manage diverse users and assign specific roles and rights

• HP branded hardware, servers, and equipment for superior cloud computing performance

• Interoperability across public, private, and managed clouds (hybrid delivery)

• Live, responsive support available 24/7/365

In summary - why HP Cloud Services?

Open & scalable • Access to rapid innovations through with

OpenStack® community

• Open architecture and APIs enable portability

• Freedom to use a variety of tools and multiple languages

• Simple, intuitive UI, APIs, web management tools & reporting

Innovative cloud services • Intuitive and easily accessible environment,

enabling the rapid development of next gen applications

• Open-standards approach with no vendor lock-in

• Transparency to infrastructure design for faster time-to-code

• Broad ecosystem of partners, offering extensible development building blocks

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 HP Confidential

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To learn more: hpcloud.com

Dan Baigent [email protected]

+1 650.265.5471


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Win an HP Spectre with Intel® Core™ i5 processor

Your feedback is important to us

Please take a few minutes to complete the session survey

• Return your completed survey during Q&A

• Include your name and email to be eligible to win an HP Spectre with Intel® Core™ i5 processor

*One HP Spectre available; winners will be chosen in a drawing. HP employees and partners are not eligible.


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Thank you!

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