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HP COMPANY VS APPLE COMPANY OF Subject :Marketing Management Name :Khushbu Shah
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HP COMPANY VS APPLE COMPANY OF
Subject :Marketing Management Name :Khushbu Shah
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Hewlett-Packard Company
Type Public company
Traded as NYSE: HPQ
Dow Jones Industrial Average Component
Industry Computer hardware
Computer software
IT consulting
IT services
Founded Palo Alto, California (1939)
Founder(s) Bill Hewlett
David Packard
Headquarters Palo Alto, California, US
Area served Worldwide
Key people Raymond Lane (Chairman)
Léo Apotheker (President & CEO)
Products Computer MonitorsDigital Cameras
Enterprise Software
Indigo Digital Press
Mobile Phones
Networking
Personal Computers and Laptops
Personal Digital Assistants
Calculators
Printers
ScannersServers
Storage
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Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP,
is an American multinational information technology corporation headquartered
in Palo Alto, California, USA. The company was founded in Palo Alto byBill
Hewlett and Dave Packard. Now it is one of the world's largest information
technology companies, operating in nearly every country. HP specializes in
developing and manufacturing computing, data storage, and networking
hardware, designing software and delivering services. . Major product lines
include personal computing devices, enterprise, networking products, software
and a diverse range of printers, and other imaging product.HP-Markets
its products to households, small- to medium-sized businesses and enterprises
directly as well as via online distribution, consumer-electronics and office-supply
retailers, software partners and major technology vendors.
HP's posted net revenue in 2010 was $126.3 billion, in 2009 net revenue was
$115 billion, with approximately $40 billion coming from services. In 2007, HP's
revenue was $104 billion, making HP the first IT company in history to reportrevenues exceeding $100 billion. In 2008 HP retained its global leadership
position in inkjet, laser, large format and multi-function printers market, and its
leadership position in the hardware industry. Also HP
became No.2 globally in IT services as reported by IDC & Gartner.
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Apple Company
Type Public
Traded as NASDAQ: AAPLNYSE: AAPLNASDAQ-100 ComponentS&P 500 Component
Industry Computer hardwareComputer softwareConsumer electronicsDigital distribution
Founded April 1, 1976
Founder(s) Steve JobsSteve WozniakRonald Wayne[1]
Headquarters
Apple Campus1 Infinite LoopCupertino, California, U.S.
Number of locations 317 retail stores(as of October 2010)[2]
Area served Worldwide
Key people Steve Jobs(Chairman and CEO)
Tim Cook(COO and Acting CEO)
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Products Products list[hide]
• Mac
• iPod
•
iPhone• iPad
• Apple TV
• Mac OS X
• iLife
• iWork
• iOSServices Services list[hide]
• Apple Store
• Apple Store online
• App Store
• iTunes Store
• iBooks
• MobileMeRevenue
US$ 65.23 billion (FY 2010)[2]
Operatingincome
US$ 18.39 billion (FY 2010)[2]
ProfitUS$ 14.01 billion (FY 2010)[2]
Total assetsUS$ 75.18 billion (FY 2010)[2]
Total equityUS$ 47.79 billion (FY 2010)[2]
Employees 49,400 (2010)[2]
Website Apple.com
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Apple Computer, Inc. is an American computer technology corporation headquartered
in Cupertino, California.
Apple Inc; previously Apple Computer, Inc.) is an American multinational
corporation that designs and markets consumer electronics, computer software,
and personal computers. The company's best-known hardware products include
theMacintosh line of computers, the iPod, the iPhone and the iPad. As of October 2010,
the company operates 317 retail stores in ten countries, and an online store where
hardware and software products are sold.
As of August 2011, Apple is one of the largest companies in the world by market
capitalization and the most valuable technology company in the world, ahead
of Microsoft.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3,
1977, the company was previously named Apple Computer, Inc., for its first 30 years,
but removed the word "Computer" on January 9, 2007, to reflect the company's
ongoing expansion into the consumer electronics market in addition to its traditional
focus on personal computers.
The company has also received widespread criticism for its contractors' labour,
environmental, and business practices.
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FoundingBill Hewlett and Dave Packard graduated in electrical engineering from Stanford
University in 1935. The company originated in a garage in nearby Palo
Alto during a fellowship they had with a past professor, Frederick Terman at
Stanford during the Great Depression. Terman was considered a mentor to them
in forming Hewlett-Packard.
HP incorporated on August 18, 1947, and went public on November 6, 1957.
From the 1940s until well into the 1990s the company concentrated on making
electronic test equipment: signalgenerators, voltmeters, oscilloscopes, frequency counters, thermometers, time
standards, wave analyzers, and many other instruments. HP partnered in the
1960s with Sony and the Yokogawa Electric companies in Japan to develop
several high-quality products.
In 1984, HP introduced both inkjet and laser printers for the desktop. Along with
its scanner product line, these have later been developed into
successful multifunction products, the most significant being single-unitprinter/scanner/copier/fax machines.
HP Company
"The new Hewlett-Packard 9100A personalcomputer is ready, willing, and able ... to relieve
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In the 1990s, HP expanded their computer product line, which initially had been
targeted at university, research, and business users, to reach consumers.
On September 3, 2001, HP announced that an agreement had been reached
with Compaq to merge the two companies. HP has successful lines of printers,scanners, digital cameras, calculators, PDAs, servers, workstation computers,
and computers for home and small business use; many of the computers came
from the 2002 merger with Compaq. HP today promotes itself as supplying not
just hardware and software, but also a full range of services to design,
implement, and support IT infrastructure.
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne,[1] to sell
the Apple I personal computer kit.
By the end of the 1970s, Apple had a staff of computer designers and a
production line. The company introduced the ill-fated Apple III in May 1980 in anattempt to compete with IBM and Microsoft in the business and corporate
computing market.
In 1984, Apple next launched the Macintosh. Its debut was announced by the
now famous $1.5 million television commercial "1984".
Having learned several painful lessons after introducing the bulky Macintosh
Portable in 1989, Apple introduced the PowerBook in 1991, which established
the modern form factor and ergonomic layout of the laptop computer.
The Apple I, Apple's first
product, was sold as an
assembled circuit board
and lacked basic features
such as a keyboard,
monitor, and case.
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The Macintosh Portable was Apple's first "portable" Macintosh computer, released in
1989.
At the 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to
release new versions of Microsoft Office for the Macintosh, and that Microsoft made a
$150 million investment in non-voting Apple stock. In 1998–2005 : Return to
profitability. 2005–2007:
The Intel transition
At the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs
announced that Apple would begin producing Intel-based Mac computers in 2006.
2007–present: iPhone and iPad .
The current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod Touch.
After Apple Inc. surpassed Microsoft in market capitalization in 2010, it also become the
most valuable consumer-facing brand in the world with an 84 percent increase to $19.1
billion.
Logos
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LOGOS
Apple I
The original logo with Isaac Newton under an apple tree.
Apple II The rainbow "bitten" logo, used from late 1976 to 1998.
Apple III
The monochrome logo, used since 1998.
It develops, sells, and supports a variety of electronic products including personal
computers, portable media players, computer software, and computer hardware
accessories.
The company's most well known products include the Macintosh line of personal
computers, the Mac OS X operating system, the iPod portable music player, and the
iTunes Music Store.
Apple Computer's desktop and laptop computers include its Mac mini, iMac, and
MacBook for the consumer and education markets, and more powerful Power Mac and
MacBook Pro for high-end consumers and professionals involved in design and
publishing.
Although computers make up the largest share of total sales (45 %), music-related
goods have increasingly become important part of Apple’s total revenue. The main
reason for this has been the world wide popularity of the iPod.
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In 2005 Apple employed 14,800 people. In the same year its total sales were almost 14
billion and net income 1.4 billion.
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Apple Vs Hewlett-Packard
T W O G U Y S A N D A G A R A G EHP: APPLE:
Bill Hewlett and DavePackard found HPJan. 1, 1939 in agarage in Palo Alto,Calif.
Steve Jobs and Steve Wozniak incorporateApple on April Fool's Day, 1976. Although thecompany's first computers were tested anddebugged in Wozniak's Cupertino, Calif.,apartment and his cubicle at HP in Cupertino,
Calif., the final assembly and testing tookplace in Jobs' garage in Los Altos, Calif.
C A P T A I N S O F T H E S H I P
HP: APPLE:
Both Bill Hewlett andDave Packardessentially remainedwith HP their entire
working lives.
Steve Jobs left Apple in 1985 but made atriumphant return in 1996. Contrary to popular belief, Steve Wozniak has never officially leftApple and, according to his Web site, he plans on
"keeping my small salary forever as a loyalemployee."
Comparison Of Companies (HP Vs. APPLE)
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M A K I N G F R I E N D S W I T H M I C K E Y
HP: APPLE:
The Walt Disney Co. ordersoscillators from HP to test
recording equipment and speaker systems in theaters that showFantasia in 1940.
Steve Jobs' Pixar partners withDisney for the distribution of
animated films such as FindingNemo and most recently TheIncredibles.
S T O C K P E R F O R M A N C E I N 2 0 0 4HP: APPLE:
Dec. 31, 2003 close: $22.53*Dec. 31, 2004 close: $20.89*-7.28%
Apple: Dec. 31, 2003 close:$10.69*Dec. 31, 2004 close: $32.20*+201.22%
* adjusted for dividends and stock splits.
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Marketing Strartegy of Apple company of electronic product .
Apples company’s marketing strategy includes :-
1.Product :-
Portable Computers – including Mac products such as Mac Book Pro, iMac,
MacBook Air, Mac Mini, Xserve
• Servers – including Xserve, Xsan, MacOS X Ser, MobleMe.
• Accessories – including MagicMouse, Keyboard, Led Cinema Display.
• iPod – including iPod Shuffle, iPod Nano, ipod Classic.
• iPhone – including iPhone3GS, iPhone3G, iPad.
• iTunes – including movies, TV shows, audio books, games.
• Periphal products – including Printers, Storage devices, digital videos and
cameras
2. PriceApple is a premium brand computer that does not attempt to compete on price. The
company has reduced prices after some initial product launches. It uses skimming
and preimuim pricing strategies.
• The AppleiPad is priced at a minimum of $499.
• The Apple iPhone costs begin at $99.
• The Apple iPod Classic is priced starting at $249.
• The Apple iPod Nano costs $149.
• The Apple Mac Book costs $999.
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• In 2009 Apple announced a reduced cost pricing structure for iTunes - songs
will cost 69 cents, 99 cents or $1.29. He said the "vast majority" of the songs will
cost 69 cents. Changes are said to be a response to a slower pace of music
downloads.
3. Place
Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino,
California.
Apple service providers are certified technicians, who complete regular Apple training
and assessments, and offer repair services, and exclusive access to genuine Apple
parts.
Apple has over 200 retail stores worldwide including the US, UK and Canada. Apple
recently opened a new retail store in Shanghai China.
4.Promotion1.Apple, Inc offers special discounts on refurbished MacIntosh computers, iPod Nanos,
and the 8GB iPod Touch. In each case a 1 year warranty is included on the all products.
2.Apple, Inc authorized Training Centers are located throughout the U.S. each
provides instruction in Mac systems, Mac OS X, and Apple’s professional applications.3. The Apple Consultants Network website provides a search tool allowing visitors to
locate nearby certified Mac product consultants in the U.S, Canada, and a number of
international locations.
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We can organize the many marketing mix decisions
(review Exhibit 2Ð8) in terms of the four P’s :-Product, Place, Promotion, and Price.
Thus, the “final” strategy decisions are represented by the target market surrounded
by the four Ps. However, the idea isn’t just to come up with some strategy. After all,
there are hundreds or even thousands of combinations of marketing mix decisions
and target markets (i.e., strategies) that a firm might try. Rather, the challenge is to
zero in on the best strategy. Process narrows down from broad opportunities to
specificstrategy.
The process starts with a broad look at a marketÑpaying special attention to
customer needs, the firm’s objectives and resources, and competitors. This helps to
identify new and unique opportunities that might be overlooked if the focus is narrowed
too quickly. Segmentation helps pinpoint the target :-
Marketing strategy of HP Company
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Overview of Marketing Strategy Planning Process
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In other words, segmentation helps a manager decide to serve
some segment(s)Ñsubgroups of customersÑand not others.
A marketing mix must meet the needs of target customers, but a firm isn’t likely
to get a competitive advantage if it just meets needs in the same way as some other
firm. So, in evaluating possible strategies the marketing manager should think about
whether there is a way to differentiate the marketing mix.
Differentiation means that the marketing mix is distinct from and better than what is
available from a competitor.
As suggested above, differentiation often requires that the firm fine-tune all
of the elements of its marketing mix to the specific needs of a distinctive target
market.
Sometimes the difference is based mainly on one important element of the
marketing mix say, an improved product or faster delivery. Differentiation is more
obvious to target customers, though, when there is a consistent theme integrated
across the four Ps decision areas. That emphasizes the difference so target customers
will think of the firm as being in a unique position to meet their needs. In this
chapter, we’ll introduce concepts relevant to this sort of positioning.
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Supply Chain Of HP Company of Electronic Product In
Market
According to HP’s website, the company operates the “IT industry's largest and most
complex supply chain. More importantly, over the last 5 years HP has gone through a
massive consolidation and rationalization of its supply base reducing the total number
of suppliers from thousands to hundreds of which only a small portion.
The figure below shows major locations of HP product materials, components and
services
suppliers.
HP buys roughly $53B of “electronics” products.
Comment HP: HP historically manufactured its own products into the early 1990’s when
it began outsourcing to major North American based Contract Manufacturers . HP
sells more than 60% of its products to markets outside the United States making it a
truly global company that addresses markets where time to market is increasingly
crucial. After the year 2000, much of the personal computing marketplace began torely to a large extent on
several Taiwanese based suppliers with factories in China, including Foxconn (one of
the largest contract manufacturers worldwide) .
offset some of the potential disadvantages of the concentrated sourcing approach, HP
initiated the supplier diversity program to ensure that under-represented businesses,
such as small, minority-owned, women-owned, and veteran-owned businesses, have
equal opportunities to become HP suppliers and resellers.
COMPETITION The Personal Systems Group competes with Apple company for the supremacy in the
global PC market and uses many of the same suppliers. Following HP’s acquisition of
Compaq Computers in 2002, the company sells both HP and Compaq-branded
products
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A significant part of the growth is attributable to HP’s merger with Compaq in May
2002. In 2001,Compaq's annual revenues were roughly $40 billion.
HP employs about 150,000 people at more than 940 sites in more than 170 countries.
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Supply Chain Of Apple Company
Most of the Apple’s products are manufactured in whole or in part by third-party
manufacturers. In addition, the company has outsourced much of its transportation and
logistics management. Final assembly of products sold by the company is currently
performed in the company’s manufacturing facility in Cork, Ireland, and by external
vendors in Fremont, California, Fullerton, California,
Taiwan, Korea, the People’s Republic of China, and the Czech Republic. Currently,
manufacturing of many of the components used in the company’s products is
performed by third-party vendors in :- Taiwan, China, Japan, Korea, and Singapore.
In its annual report, Apple indicades that the following suppliers are essential for its
business: Agere Systems, Inc., IBM Corporation, Intel Corporation, International Display
Technology, Inventec Appliances Corporation, LG. Phillips Co., Ltd., Matsushita, Mitsubishi
Electric Corporation .
Although computers make up the largest share of total sales (45 %), music-related
goods have increasingly become important part of Apple’s total revenue. The main
reason for this has been the world wide popularity of the iPod.
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Corporate social responsibility (CSR) is also often referred to as business
responsibility and an organisation's action on environmental, ethical, social and
economic issues.
CSR can be described as an approach by which a company does the following:
Recognises that its activities have a wider impact on the society in which it
operates, and that developments in society in turn impact on its ability to pursueits business sustainably.
Actively manages the economic, social, environmental and human rights impact
of its activities both locally and across the world, basing these on principles
which reflect both international values and the organisations own values (ethics),
reaping benefits for both its own operations and reputation as well as the
communities in which it operates.
Seeks to achieve these benefits by working closely with other groups and
organisations – local communities, civil society groups, other businesses and
home and host governments.
As CSR is all about values and accountability then it is also about the behaviour
of your people and the behaviour of your suppliers. In this sense virtually
everything that is found within the HR remit - from training, recruitment, staff
retention, policies, procedures and strategy - involves CSR.
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Apple does not publish a separate CSR report. It also does not provide a ‘glossy’ annual
report for its shareholders. Instead one can download a copy of the Form 10-K, the
annual report required by the U.S. Securities and Exchange Commission. The 10-K
includes information such as company history, organizational structure, executive
compensation, equity, subsidiaries, and audited financial statements, among other
information. However, in the case of Apple, it does not contain information on CSR
issues.
In this respect two documents are relevant:
(1) Ethics, Apple’s company code of conduct, which deals, among others with corporate
governance, information disclosure, environmental health and safety, and
procurement;(2) The Apple Supplier Code of Conduct, which in particular deals with working
conditions of suppliers.
Also the Apple’s website contains CSR information.
“Apple is committed to ensuring the working conditions in Apple’s supply chain are
safe, that workers are treated with respect and dignity, and that manufacturing
processes are environmentally responsible. Apple’s suppliers are obligated in all their
activities, to operate in full compliance with laws, rules and regulations of the
countries in which they operate.”11
Human and Labour Rights Policies
With respect to social policies, the Apple Supplier Code of Conduct contains the
following parts.
Only where the code substantially differs from the EICC further explanation is given.
Labour and Human Rights
_ Discrimination: The EICC includes a sentence which argues that workers should
not be subjected to medical tests that could be used in a discriminatory way. The
Apple Code of Conduct includes a similar sentence but is more specific by
mentioning that suppliers may not require pregnancy tests.
_ Harsh treatment and harassment
_ Involuntary labour
_ Child labour
_ Working hours: it seems that the Apple Supplier Code of Conduct is more
elaborate than
Environmental Policies
CSR OF APPLE COMPANY
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The Apple Supplier Code of Conduct includes the following parts on
environmental policies:
_ Wastewater and solid waste emissions: the Apple Code specifically states
that wastewater and solid waste should be treated as required by applicablelaws. The EICC is more general on this issue;
_ Air emissions: the Apple Code specifically states that air emissions should
be treated as required by applicable laws. The EICC is more general on this
issue;
_ Environmental permits and reporting;
_ Pollution prevention and resource reduction.
_ Hazardous Substance Management and Restrictions: apart from a general
part similar to the EICC, the Apple Code states that suppliers have to comply
with Apple’s Regulated Substances Specification.
Compliance with CSR standards
4.3.1 Responsibility
Apple recognizes the company’s responsibility to ensure proper working
conditions in its supplier
factories. In the Apple Supplier Code of Conduct, it states “Apple is
committed to ensuring that working conditions in Apple’s supply chain are
safe, that workers are treated with respect and dignity, and that
manufacturing processes are environmentally responsible”.
4.3.2 Stake holder involvement
Apple does not provide information on whether it involves stakeholders on
issues of corporate and social responsibility.
In their response to the profile Apple claims that they are an active member
of the EICC, which provides forums to encourage dialogue with stakeholders.
EICC stakeholders include customers, non-governmental organizations
(NGOs), socially responsible investors (SRI), government representatives,
industry associations, universities, worker groups, and communities.
Working Conditions
1. Employment is Freely Chosen
2.Child Labour - not found.
3. Discrimination and Unequal Treatment of Contract Workers - Two
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cases of discriminatory practices were found. At PIMES workers pointed out
that in some cases relatives of high-positioned employees were promoted
first. At Delta Electronics it was reported that contract workers received less
wage than regular workers.4. Freedom of Association and the Right to Collective Bargaining.
Health and Safety
_ Protective measures
_ Industrial hygiene
_ Emergency prevention, preparedness and response
_ Occupational injury and illness
_ Physically demanding work
_ Dormitory and canteen
_ Communication: this clause calls for suppliers to provide information on
health and safety to workers. It is not part of the EICC
_ Work health and safety committees: this part states that suppliers are
encouraged to form health and safety committees. It is not part of the CSR.
The csr includes a section on ‘machine safeguarding’ which is not part of the
Apple Supplier
Manufacturing Transportation Product
Total production
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Our Environmental Focus =
We know that the most important thing we can do to reduce our impact on the
environment is to improve our products. That’s why we design them to use less
material, ship with smaller packaging, be free of many toxic substances, and be as
energy efficient and recyclable as possible. About 97 percent of Apple’s carbon
footprint is directly related to our products — from manufacturing to customer use to
recycling. The remaining 3 percent is related to our facilities.
1. Res PONSIBLE MANUFACTURING.
Apple is committed to ensuring that working conditions in our supply chain are safe,
workers are treated with respect and dignity, and manufacturing processes are
environmentally responsible .
2. ENERGY EFFICIENCY . The majority of greenhouse gas emissions Apple accounts for are produced when you
plug in our products and start using them. That’s why we design our products to be as
energy efficient as possible. Because we design both the hardware and the operating
system, we’re able to make sure they work together to conserve power. The use of our
products generates 46 percent of Apple’s total greenhouse gas emissions.
3.PRODUCT RECYCLABILITY .
Apple’s approach to recycling begins in the design stage, when we create compact,efficient products that require less material to produce. One percent of Apple’s total
greenhouse gas emissions are related to recycling.
4.FACILITIES IN THE BIG PICTURE.
Companies such as Dell and HP primarily report on their facilities as a gauge of their
environmental impact. But switching off lights and recycling office waste aren’t enough.
The products we make represent the biggest impact on our environment. That’s why
Apple focuses on product design and innovation.
Corporate social responsibility
In July 2007, the company announced that it had met its target, set in 2004,
to recycle one billion pounds of electronics, toner and ink cartridges.
It has set a newgoal of recycling a further two billion pounds of hardware by the end of 2010 . ]In
CSR OF HP
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September 2009,ranked HP No.1 on its 2009 Green Rankings of America's 500 largest
corporations.
At the site, there are six CSR-related policies:
1.Environment,
2.Health and Safety Policy;
3.Hardware Recycling Standards;
4.Printing Supplies Recycling Policy;
5.HP Global Citizenship Policy;
6. HP Human Rights and Labour Policy
"Hewlett-Packard earned its number one position due to its greenhouse gas
(GHG) emission reduction programs, and was the first major IT company to
report GHG emissions associated with its supply chain, according to the ranking.
In addition, HP has made an effort to remove toxic substances from its products,
though Greenpeace has targeted the company for not doing better ”
In 2009, HP was ranked fifth-
Fortune magazine named HP one of the World’s Most Admired Companies in 2010,
placing it No. 2 - in the computer industry and No. 32 - overall in its list of the top 50.
This year in the computer industry .
HP was ranked No. 1 in social responsibility, long-term investment, global
competitiveness, and use of corporate assets.
CSR TOWARDS COMMUNITY
Community — Technology for Community
HP is committed to assisting making technology accessible to all people. Through
grants of HP technology to not for profit organisations, especially in communities where
HP has a presence, HP seeks to promote and strengthen non profit organisations
addressing long term societal needs.HP's community projects in Asia Pacific and Japan:
» Cambodia — HP opens up IT opportunities for students
» Hong Kong — HP caring for the community
» Singapore — Presidents V Challenge
» India — HP helps remote villagers in southern India access IT
» India — Kuppam community
Environment :
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HP is committed to providing customers with inventive, high quality products
and services that are environmentally sound and to conduct our operations in
an environmentally responsible manner.
HP meets this commitment with a comprehensive environmental, health &
safety policy, strict environmental management of our operations and worldwide
environmental programs .
It is from this history and these values that HP has become a leader in delivery
of environmentally sustainable solutions for the common good.
HP's environmental projects in Asia Pacific and Japan:
» 'Cartridges for Dragon Recycling' Programme Enters the Schools
» Global first for HP Asia-Pacific with launch of HP Asset Recovery Services.
. HP is listed in Greenpeace’s Guide to Greener Electronics that ranks electronics
manufacturers according to their policies on toxic chemicals, recycling and climate
change. Greenpeace gives HP credit for having many PVC and BFR-free products on the
market, including a desktop PC with PVC-free power supply, several series of
notebooks, another desktop and two LCD monitors. It has also recently launched the
first PVC free printer.]
After winning nine straight annual “Most Respected Company in China” awards from
the Economic Observer and Peking University, HP China has added the “10 Year
Contribution” award to its list of prestigious accolades. The award aims to identify
companies doing business in China with outstanding and sustained performance in
business operations, development and corporate social responsibility.
COMPARING HP & Apple which one is leading company on Basis Of CSR ? -
Without Hewlett-Packard, there might not have been an Apple Computer.
The company that Bill Hewlett and Dave Packard founded in 1939 provided Steve
Jobs and Steve Wozniak with jobs before the two founded
Apple (nasdaq:AAPL - news - people ); Jobs was on an assembly line while Wozniak
designed calculator chips.
Apple and HP (nyse: HPQ - news -people ) over the years have partnered on a number
of projects. In fact Wozniak used parts from an HP lab to work on what would become
Apple's first computers. (HP turned down Wozniak's design but gave him a legal
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release.) Years later, HP was one of the manufacturers of the Stylewriter printers that
were sold under the Apple brand. Today HP sells the Apple iPod.
Both companies have had their ups and downs, but clearly the market now favors
Apple. Earlier this month Goldman Sachs noted that HP may be the "odd man out" onthe success of the iPod, because of its inability to bring out new iPod models in a timely
manner. Morgan Stanley noted that among iPod owners who were going to purchase a
PC this year only 3% ranked HP and HP's Compaq brand as their first choice--compared
with HP's current 20% market share in the U.S. Meanwhile, Apple's fiscal first quarter
showed record revenue and earnings for the company.
A note of comparison — the latest figures from HP and Dell are each around 10% per
year, and neither company has yet disclosed plans to grow this percentage in the
future . By 2010, Apple may be recycling significantly more than either
Dell or HP as a percentage of past sales weight. All the e-waste we collect in
North America is processed in the U.S., and nothing is shipped overseas for
disposal.
Apple products are designed using high quality materials that are in high
demand from recyclers.
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CONCLUSION
A note of comparison — the latest figures from HP and Dell are each around 10% per
year, and neither company has yet disclosed plans to grow this percentage in the
future . By 2010, Apple may be recycling significantly more than either
Dell or HP as a percentage of past sales weight.
All the e-waste we collect in North America is processed in the U.S., and nothing isshipped overseas for disposal.
Apple products are designed using high quality materials that are in high demand from
recyclers.
Acknowledgement
I m Khushbu shah,SYBMS (B),roll no -63.
I m glad, that I got an opportunity do this assignment and this all is possible
because our shivangi ma’am without your support ma’am we wouldn’t have
gained a knowledge . I kindly, Thank you Ma’am for making us aware of the
New term of which I was completely unaware. I have gained the information
from the following :-
http://www.ask.com/wiki/Hewlett-Packard#Corporate_social_responsibility
http://www.greenelectronicsgoods .com
http://www.apple.com ,etc.
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