Brochure

Partnering for the New Style of ITHP PartnerOne Program for FY15November 1 2014

2

Brochure | HP PartnerOne Program

ldquoHP continues to redefine IT with break-through innovations and industry-leading programs to help partners capture this once-in-a-generation opportunity for growth Together we can become the technology provider for the New Style of ITrdquo

- Meg Whitman HP Chairman President and CEO

A New Style of Partnering

For the New Style of IT

Another revolution is coming The New Style of IT encompasses a growing number of cutting-edge solutions based on hybrid IT big data and mobility solutions By partnering with HP you can access the technology the tools and the incentives you need to succeed with these new and compelling services and solutions

HP PartnerOne Program

PartnerOne is the IT industryrsquos the longest-running channel programmdashfor a good reason From the beginning we recognized the immense value in working together to achieve a common goal And now we realize that the New Style of IT demands a New Style of Partnering For FY15 HP turbocharged its best-in-class PartnerOne Program with new cloud enablement services and support enhanced tools and growth-generating benefits PartnerOne is the New Style of Partnering

New partnerships new opportunities

As an HP channel partner you are authorized to resell and add value to the vast portfolio of HP technologies and services through your membership in the HP PartnerOne Program

PartnerOne is a rewards-based program Your rewards increase as you improve your level of skill specialization and sales success Associating with HPrsquos worldwide prestige allows you to build your own brand And your membership in PartnerOne comes with a built-in roadmap for expanding your business and growing with HP

PartnerOne benefits at a glance

This brochure is designed to give you an overview of the opportunities benefits and rewards PartnerOne offers HP partners

Know more Sell more

bull Increase your expertise and customer value with HP ExpertOne certifications

bull Spend 50 less time out of the office and save 50 on training costs with new ExpertOne certifications and learning management tools

Generate demand

bull Extend your marketing reach

bull Fill the sales pipeline

bull Increase your visibility

bull Motivate your employees

Maximize profits

bull Earn incremental rebates on volume sales

bull Accelerate rebates and margins by specializing

bull Qualify for additional compensation by winning new business

3

Brochure | HP PartnerOne Program

bull Program for all partner business models

bull United membership structure

bull MDF process and compliance requirements

HP PartnerOne for 2015

Since its inception HP has strived to continuously improve PartnerOne Each year we update the program to make it more profitable more predictable and easier to do business with us For FY15 we instituted several enhancements to help partners accelerate growth and increase margins

An expanded unified framework

Historically PartnerOne focused on resellers and their distributors Today we recognize that our partners are evolving their business models to keep pace with the demand for the New Style of IT For example

bull Resellers are hosting backup and recovery services offering consulting services and creating small apps

bull Distributors are becoming Cloud Service Providersbull ISVs are becoming Service Providers by offering their software ldquoas-a-servicerdquo

To help partners evolve their business models PartnerOne extended membership opportunities to the entire partner community Now PartnerOne includes Service Providers Independent Software Vendors System Integrators OEM Integrators consultants and more By unifying our community with a common framework our partners can more easily expand into adjacent business models deliver more services and grow their businesses

Here are the highlights of the benefits the unified PartnerOne framework offers to all HP partners in FY15

bull Consistent membership structure Now partners receive benefits based on the same tiered structure that builds on the Business Partner level at the bottom to help you move to the Platinum level at the top

bull Streamlined MDF process The new Market Development Fund (MDF) Tool now offers partners a consistent process with the same compliance requirements for all

bull Simplified contracts As your company grows you have the option to launch new sales motions You can sign additional contract addenda or meet the requirements of programs that are aligned with your business goals

bull Multi-country extension PartnerOne is also rolling out a master partner agreement that will allow partners to sell HP products and services in multiple countries

bull Best route to certification New ExpertOne tools help you manage your certifications including shortcuts for determining the quickest most direct way to achieve the certifications you need

PartnerOne for Cloud

HP launched several new specializations that will enable partners to expand their cloud business PartnerOne for Cloud offers world-class training competitive incentives and dedicated cloud sales and marketing resources Becoming an HP Cloud Specialist means you can increase your business by delivering the HP Helion cloud portfolio and offering new services to support it PartnerOne for Cloud will also prepare you to meet the growing demand for hybrid cloud solutions The new cloud specializations are tailored for specific partner sales models including Cloud Builders Cloud Resellers and Cloud Service Providers

4

Brochure | HP PartnerOne Program

Membership

Membership levels

PartnerOne has four membership levels Business Silver Gold and Platinum With increased investments such as certifications and sales revenue growth partners are able to move from Business to Silver to Gold to Platinum status Each membership segment has its own set of program requirements and rewards

Two paths to platinum

There are two paths partners can take to advance from Business to Platinummdashthe Volume path and the Specialist path

Learn more Sell more

Expertise that sets you apart

As an HP partner your expertise is what sets you apart from the competition HP ExpertOne has made it easier to train your employees and get the certifications your company needs to move to the next PartnerOne membership level ExpertOne certifications are the key to becoming authorized to sell more HP Enterprise products as well as becoming a Specialist in our world-class solutions

HP ExpertOne

HP ExpertOne is a comprehensive program for technical sales and marketing training and certification When your employees train with ExpertOne they join a unique community of more than 500000 certified professionals whose expertise is recognized for its excellence around the world

Our new certification courses donrsquot just cover HP productsmdash they deliver the skills you need to open the conversation recommend the right solution and then sell deploy and support it

Since instituting a major simplification of its certification structure last year ExpertOne has cut the time and the cost required to train your employees in half And because we know that any time away from selling is costly ExpertOne is now delivering more courses in online formats so you can schedule them around customer engagements Our new Partner Learning Management Tool identifies the shortest training route and helps Partner Education Managers track training and certifications It even recommends the most logical employee to take specific courses

Sign contract with HP and meet some additional entry-level requirements in select countries

-Medium revenue-PPS HW andor Supplies

-High revenue-PPS HW andor Supplies

-Very high revenue-PPS HW

Move up to the next level by increasing annual sales revenue

The Volume path

Incr

ease

d Kn

owle

dge

Incr

ease

d re

venu

e

Incr

ease

d re

venu

e

-Foundational skills in key EG or SW technology-At least one Silver Specialist designation

-Expert in key EG SW or PPS technology-At least one Gold Specialist designation

-Broad expertise across EG or SW portfolio-At least one Platinum Specialist designation

Move up to the next level by earning Specialist designationsThe Specialist path

Partner support

HP offers support services to help you make the most of your PartnerOne membership

The HP Partner Support Center is available to all partners to answer questions about HP products pricing contracts and the PartnerOne Program and provide support for the HP Unison Partner Portal

50 less

Training costs Time out of the office

5

Brochure | HP PartnerOne Program

Tools for partners

Every partner needs the right tools to succeed Thatrsquos why HP developed an impressive toolkit to help you market your business create new leads and generate new sales Here is an overview of HPrsquos key demand generation tools for partners

HP Unison Platform ndash enhancing the partner experience

HP is committed to providing partners with the latest sales tools and resources on the HP Unison Platform This year HP deployed nine new platform tools and technologies to change the way partners buy sell and work with HP The platform delivers end-to-end support throughout the sales cycle and provides easy access to everything partners needmdashin one place

Generate demand

Market Development FundsPartners can earn Market Development Funds to offset the cost of marketing activities such as events advertising telemarketing and more These subsidies are vital to driving awareness for HP products and services and serve as a key component in generating new business for partners

Partner insigniaBuild awareness and showcase your expertise with HP partner insignia The logos clearly promote your program status and HP certifications You can incorporate your insignia into marketing collateral or display them on your website further strengthening your connection to the HP brand

HP Co-Marketing ZoneThe HP Co-Marketing Zone (CMZ) is a global channel-marketing tool that lets you create co-branded marketing assets through an automated process from a single platform With CMZ you can leverage HPrsquos considerable marketing investment to generate new sales opportunities and promote your HP partner status with great-looking assets

PromotionsBoost sales and move inventory with lucrative promotions that allow you to pass on huge savings to your customers HP product promotions range from short-term SKU-specific sales to long-term product-line incentives

HP Global Partner LocatorThe Global Partner Locator is a search engine that helps customers find partners that can sell service and support HP products

Partner support

Regardless of membership level all partners can take advantage of our exclusive websites that provide partner-specific information tools and support The HP Unison Partner Portal and the HP Software Partner Central work together and can be accessed from each other

HP Unison Partner Portal is the central hub for partners selling HP products services and solutions

partnerhpcom

HP Software Partner Central delivers specific content and tools for partners selling HP software and support

hpcomsoftwarepartner

Global Partner Locator

hpcomgolocator

2

Brochure | HP PartnerOne Program

ldquoHP continues to redefine IT with break-through innovations and industry-leading programs to help partners capture this once-in-a-generation opportunity for growth Together we can become the technology provider for the New Style of ITrdquo

- Meg Whitman HP Chairman President and CEO

A New Style of Partnering

For the New Style of IT

Another revolution is coming The New Style of IT encompasses a growing number of cutting-edge solutions based on hybrid IT big data and mobility solutions By partnering with HP you can access the technology the tools and the incentives you need to succeed with these new and compelling services and solutions

HP PartnerOne Program

PartnerOne is the IT industryrsquos the longest-running channel programmdashfor a good reason From the beginning we recognized the immense value in working together to achieve a common goal And now we realize that the New Style of IT demands a New Style of Partnering For FY15 HP turbocharged its best-in-class PartnerOne Program with new cloud enablement services and support enhanced tools and growth-generating benefits PartnerOne is the New Style of Partnering

New partnerships new opportunities

As an HP channel partner you are authorized to resell and add value to the vast portfolio of HP technologies and services through your membership in the HP PartnerOne Program

PartnerOne is a rewards-based program Your rewards increase as you improve your level of skill specialization and sales success Associating with HPrsquos worldwide prestige allows you to build your own brand And your membership in PartnerOne comes with a built-in roadmap for expanding your business and growing with HP

PartnerOne benefits at a glance

This brochure is designed to give you an overview of the opportunities benefits and rewards PartnerOne offers HP partners

Know more Sell more

bull Increase your expertise and customer value with HP ExpertOne certifications

bull Spend 50 less time out of the office and save 50 on training costs with new ExpertOne certifications and learning management tools

Generate demand

bull Extend your marketing reach

bull Fill the sales pipeline

bull Increase your visibility

bull Motivate your employees

Maximize profits

bull Earn incremental rebates on volume sales

bull Accelerate rebates and margins by specializing

bull Qualify for additional compensation by winning new business

3

Brochure | HP PartnerOne Program

bull Program for all partner business models

bull United membership structure

bull MDF process and compliance requirements

HP PartnerOne for 2015

Since its inception HP has strived to continuously improve PartnerOne Each year we update the program to make it more profitable more predictable and easier to do business with us For FY15 we instituted several enhancements to help partners accelerate growth and increase margins

An expanded unified framework

Historically PartnerOne focused on resellers and their distributors Today we recognize that our partners are evolving their business models to keep pace with the demand for the New Style of IT For example

bull Resellers are hosting backup and recovery services offering consulting services and creating small apps

bull Distributors are becoming Cloud Service Providersbull ISVs are becoming Service Providers by offering their software ldquoas-a-servicerdquo

To help partners evolve their business models PartnerOne extended membership opportunities to the entire partner community Now PartnerOne includes Service Providers Independent Software Vendors System Integrators OEM Integrators consultants and more By unifying our community with a common framework our partners can more easily expand into adjacent business models deliver more services and grow their businesses

Here are the highlights of the benefits the unified PartnerOne framework offers to all HP partners in FY15

bull Consistent membership structure Now partners receive benefits based on the same tiered structure that builds on the Business Partner level at the bottom to help you move to the Platinum level at the top

bull Streamlined MDF process The new Market Development Fund (MDF) Tool now offers partners a consistent process with the same compliance requirements for all

bull Simplified contracts As your company grows you have the option to launch new sales motions You can sign additional contract addenda or meet the requirements of programs that are aligned with your business goals

bull Multi-country extension PartnerOne is also rolling out a master partner agreement that will allow partners to sell HP products and services in multiple countries

bull Best route to certification New ExpertOne tools help you manage your certifications including shortcuts for determining the quickest most direct way to achieve the certifications you need

PartnerOne for Cloud

HP launched several new specializations that will enable partners to expand their cloud business PartnerOne for Cloud offers world-class training competitive incentives and dedicated cloud sales and marketing resources Becoming an HP Cloud Specialist means you can increase your business by delivering the HP Helion cloud portfolio and offering new services to support it PartnerOne for Cloud will also prepare you to meet the growing demand for hybrid cloud solutions The new cloud specializations are tailored for specific partner sales models including Cloud Builders Cloud Resellers and Cloud Service Providers

4

Brochure | HP PartnerOne Program

Membership

Membership levels

PartnerOne has four membership levels Business Silver Gold and Platinum With increased investments such as certifications and sales revenue growth partners are able to move from Business to Silver to Gold to Platinum status Each membership segment has its own set of program requirements and rewards

Two paths to platinum

There are two paths partners can take to advance from Business to Platinummdashthe Volume path and the Specialist path

Learn more Sell more

Expertise that sets you apart

As an HP partner your expertise is what sets you apart from the competition HP ExpertOne has made it easier to train your employees and get the certifications your company needs to move to the next PartnerOne membership level ExpertOne certifications are the key to becoming authorized to sell more HP Enterprise products as well as becoming a Specialist in our world-class solutions

HP ExpertOne

HP ExpertOne is a comprehensive program for technical sales and marketing training and certification When your employees train with ExpertOne they join a unique community of more than 500000 certified professionals whose expertise is recognized for its excellence around the world

Our new certification courses donrsquot just cover HP productsmdash they deliver the skills you need to open the conversation recommend the right solution and then sell deploy and support it

Since instituting a major simplification of its certification structure last year ExpertOne has cut the time and the cost required to train your employees in half And because we know that any time away from selling is costly ExpertOne is now delivering more courses in online formats so you can schedule them around customer engagements Our new Partner Learning Management Tool identifies the shortest training route and helps Partner Education Managers track training and certifications It even recommends the most logical employee to take specific courses

Sign contract with HP and meet some additional entry-level requirements in select countries

-Medium revenue-PPS HW andor Supplies

-High revenue-PPS HW andor Supplies

-Very high revenue-PPS HW

Move up to the next level by increasing annual sales revenue

The Volume path

Incr

ease

d Kn

owle

dge

Incr

ease

d re

venu

e

Incr

ease

d re

venu

e

-Foundational skills in key EG or SW technology-At least one Silver Specialist designation

-Expert in key EG SW or PPS technology-At least one Gold Specialist designation

-Broad expertise across EG or SW portfolio-At least one Platinum Specialist designation

Move up to the next level by earning Specialist designationsThe Specialist path

Partner support

HP offers support services to help you make the most of your PartnerOne membership

The HP Partner Support Center is available to all partners to answer questions about HP products pricing contracts and the PartnerOne Program and provide support for the HP Unison Partner Portal

50 less

Training costs Time out of the office

5

Brochure | HP PartnerOne Program

Tools for partners

Every partner needs the right tools to succeed Thatrsquos why HP developed an impressive toolkit to help you market your business create new leads and generate new sales Here is an overview of HPrsquos key demand generation tools for partners

HP Unison Platform ndash enhancing the partner experience

HP is committed to providing partners with the latest sales tools and resources on the HP Unison Platform This year HP deployed nine new platform tools and technologies to change the way partners buy sell and work with HP The platform delivers end-to-end support throughout the sales cycle and provides easy access to everything partners needmdashin one place

Generate demand

Market Development FundsPartners can earn Market Development Funds to offset the cost of marketing activities such as events advertising telemarketing and more These subsidies are vital to driving awareness for HP products and services and serve as a key component in generating new business for partners

Partner insigniaBuild awareness and showcase your expertise with HP partner insignia The logos clearly promote your program status and HP certifications You can incorporate your insignia into marketing collateral or display them on your website further strengthening your connection to the HP brand

HP Co-Marketing ZoneThe HP Co-Marketing Zone (CMZ) is a global channel-marketing tool that lets you create co-branded marketing assets through an automated process from a single platform With CMZ you can leverage HPrsquos considerable marketing investment to generate new sales opportunities and promote your HP partner status with great-looking assets

PromotionsBoost sales and move inventory with lucrative promotions that allow you to pass on huge savings to your customers HP product promotions range from short-term SKU-specific sales to long-term product-line incentives

HP Global Partner LocatorThe Global Partner Locator is a search engine that helps customers find partners that can sell service and support HP products

Partner support

Regardless of membership level all partners can take advantage of our exclusive websites that provide partner-specific information tools and support The HP Unison Partner Portal and the HP Software Partner Central work together and can be accessed from each other

HP Unison Partner Portal is the central hub for partners selling HP products services and solutions

partnerhpcom

HP Software Partner Central delivers specific content and tools for partners selling HP software and support

hpcomsoftwarepartner

Global Partner Locator

hpcomgolocator

3

Brochure | HP PartnerOne Program

bull Program for all partner business models

bull United membership structure

bull MDF process and compliance requirements

HP PartnerOne for 2015

Since its inception HP has strived to continuously improve PartnerOne Each year we update the program to make it more profitable more predictable and easier to do business with us For FY15 we instituted several enhancements to help partners accelerate growth and increase margins

An expanded unified framework

Historically PartnerOne focused on resellers and their distributors Today we recognize that our partners are evolving their business models to keep pace with the demand for the New Style of IT For example

bull Resellers are hosting backup and recovery services offering consulting services and creating small apps

bull Distributors are becoming Cloud Service Providersbull ISVs are becoming Service Providers by offering their software ldquoas-a-servicerdquo

To help partners evolve their business models PartnerOne extended membership opportunities to the entire partner community Now PartnerOne includes Service Providers Independent Software Vendors System Integrators OEM Integrators consultants and more By unifying our community with a common framework our partners can more easily expand into adjacent business models deliver more services and grow their businesses

Here are the highlights of the benefits the unified PartnerOne framework offers to all HP partners in FY15

bull Consistent membership structure Now partners receive benefits based on the same tiered structure that builds on the Business Partner level at the bottom to help you move to the Platinum level at the top

bull Streamlined MDF process The new Market Development Fund (MDF) Tool now offers partners a consistent process with the same compliance requirements for all

bull Simplified contracts As your company grows you have the option to launch new sales motions You can sign additional contract addenda or meet the requirements of programs that are aligned with your business goals

bull Multi-country extension PartnerOne is also rolling out a master partner agreement that will allow partners to sell HP products and services in multiple countries

bull Best route to certification New ExpertOne tools help you manage your certifications including shortcuts for determining the quickest most direct way to achieve the certifications you need

PartnerOne for Cloud

HP launched several new specializations that will enable partners to expand their cloud business PartnerOne for Cloud offers world-class training competitive incentives and dedicated cloud sales and marketing resources Becoming an HP Cloud Specialist means you can increase your business by delivering the HP Helion cloud portfolio and offering new services to support it PartnerOne for Cloud will also prepare you to meet the growing demand for hybrid cloud solutions The new cloud specializations are tailored for specific partner sales models including Cloud Builders Cloud Resellers and Cloud Service Providers

4

Brochure | HP PartnerOne Program

Membership

Membership levels

PartnerOne has four membership levels Business Silver Gold and Platinum With increased investments such as certifications and sales revenue growth partners are able to move from Business to Silver to Gold to Platinum status Each membership segment has its own set of program requirements and rewards

Two paths to platinum

There are two paths partners can take to advance from Business to Platinummdashthe Volume path and the Specialist path

Learn more Sell more

Expertise that sets you apart

As an HP partner your expertise is what sets you apart from the competition HP ExpertOne has made it easier to train your employees and get the certifications your company needs to move to the next PartnerOne membership level ExpertOne certifications are the key to becoming authorized to sell more HP Enterprise products as well as becoming a Specialist in our world-class solutions

HP ExpertOne

HP ExpertOne is a comprehensive program for technical sales and marketing training and certification When your employees train with ExpertOne they join a unique community of more than 500000 certified professionals whose expertise is recognized for its excellence around the world

Our new certification courses donrsquot just cover HP productsmdash they deliver the skills you need to open the conversation recommend the right solution and then sell deploy and support it

Since instituting a major simplification of its certification structure last year ExpertOne has cut the time and the cost required to train your employees in half And because we know that any time away from selling is costly ExpertOne is now delivering more courses in online formats so you can schedule them around customer engagements Our new Partner Learning Management Tool identifies the shortest training route and helps Partner Education Managers track training and certifications It even recommends the most logical employee to take specific courses

Sign contract with HP and meet some additional entry-level requirements in select countries

-Medium revenue-PPS HW andor Supplies

-High revenue-PPS HW andor Supplies

-Very high revenue-PPS HW

Move up to the next level by increasing annual sales revenue

The Volume path

Incr

ease

d Kn

owle

dge

Incr

ease

d re

venu

e

Incr

ease

d re

venu

e

-Foundational skills in key EG or SW technology-At least one Silver Specialist designation

-Expert in key EG SW or PPS technology-At least one Gold Specialist designation

-Broad expertise across EG or SW portfolio-At least one Platinum Specialist designation

Move up to the next level by earning Specialist designationsThe Specialist path

Partner support

HP offers support services to help you make the most of your PartnerOne membership

The HP Partner Support Center is available to all partners to answer questions about HP products pricing contracts and the PartnerOne Program and provide support for the HP Unison Partner Portal

50 less

Training costs Time out of the office

5

Brochure | HP PartnerOne Program

Tools for partners

Every partner needs the right tools to succeed Thatrsquos why HP developed an impressive toolkit to help you market your business create new leads and generate new sales Here is an overview of HPrsquos key demand generation tools for partners

HP Unison Platform ndash enhancing the partner experience

HP is committed to providing partners with the latest sales tools and resources on the HP Unison Platform This year HP deployed nine new platform tools and technologies to change the way partners buy sell and work with HP The platform delivers end-to-end support throughout the sales cycle and provides easy access to everything partners needmdashin one place

Generate demand

Market Development FundsPartners can earn Market Development Funds to offset the cost of marketing activities such as events advertising telemarketing and more These subsidies are vital to driving awareness for HP products and services and serve as a key component in generating new business for partners

Partner insigniaBuild awareness and showcase your expertise with HP partner insignia The logos clearly promote your program status and HP certifications You can incorporate your insignia into marketing collateral or display them on your website further strengthening your connection to the HP brand

HP Co-Marketing ZoneThe HP Co-Marketing Zone (CMZ) is a global channel-marketing tool that lets you create co-branded marketing assets through an automated process from a single platform With CMZ you can leverage HPrsquos considerable marketing investment to generate new sales opportunities and promote your HP partner status with great-looking assets

PromotionsBoost sales and move inventory with lucrative promotions that allow you to pass on huge savings to your customers HP product promotions range from short-term SKU-specific sales to long-term product-line incentives

HP Global Partner LocatorThe Global Partner Locator is a search engine that helps customers find partners that can sell service and support HP products

Partner support

Regardless of membership level all partners can take advantage of our exclusive websites that provide partner-specific information tools and support The HP Unison Partner Portal and the HP Software Partner Central work together and can be accessed from each other

HP Unison Partner Portal is the central hub for partners selling HP products services and solutions

partnerhpcom

HP Software Partner Central delivers specific content and tools for partners selling HP software and support

hpcomsoftwarepartner

Global Partner Locator

hpcomgolocator

4

Brochure | HP PartnerOne Program

Membership

Membership levels

PartnerOne has four membership levels Business Silver Gold and Platinum With increased investments such as certifications and sales revenue growth partners are able to move from Business to Silver to Gold to Platinum status Each membership segment has its own set of program requirements and rewards

Two paths to platinum

There are two paths partners can take to advance from Business to Platinummdashthe Volume path and the Specialist path

Learn more Sell more

Expertise that sets you apart

As an HP partner your expertise is what sets you apart from the competition HP ExpertOne has made it easier to train your employees and get the certifications your company needs to move to the next PartnerOne membership level ExpertOne certifications are the key to becoming authorized to sell more HP Enterprise products as well as becoming a Specialist in our world-class solutions

HP ExpertOne

HP ExpertOne is a comprehensive program for technical sales and marketing training and certification When your employees train with ExpertOne they join a unique community of more than 500000 certified professionals whose expertise is recognized for its excellence around the world

Our new certification courses donrsquot just cover HP productsmdash they deliver the skills you need to open the conversation recommend the right solution and then sell deploy and support it

Since instituting a major simplification of its certification structure last year ExpertOne has cut the time and the cost required to train your employees in half And because we know that any time away from selling is costly ExpertOne is now delivering more courses in online formats so you can schedule them around customer engagements Our new Partner Learning Management Tool identifies the shortest training route and helps Partner Education Managers track training and certifications It even recommends the most logical employee to take specific courses

Sign contract with HP and meet some additional entry-level requirements in select countries

-Medium revenue-PPS HW andor Supplies

-High revenue-PPS HW andor Supplies

-Very high revenue-PPS HW

Move up to the next level by increasing annual sales revenue

The Volume path

Incr

ease

d Kn

owle

dge

Incr

ease

d re

venu

e

Incr

ease

d re

venu

e

-Foundational skills in key EG or SW technology-At least one Silver Specialist designation

-Expert in key EG SW or PPS technology-At least one Gold Specialist designation

-Broad expertise across EG or SW portfolio-At least one Platinum Specialist designation

Move up to the next level by earning Specialist designationsThe Specialist path

Partner support

HP offers support services to help you make the most of your PartnerOne membership

The HP Partner Support Center is available to all partners to answer questions about HP products pricing contracts and the PartnerOne Program and provide support for the HP Unison Partner Portal

50 less

Training costs Time out of the office

5

Brochure | HP PartnerOne Program

Tools for partners

Every partner needs the right tools to succeed Thatrsquos why HP developed an impressive toolkit to help you market your business create new leads and generate new sales Here is an overview of HPrsquos key demand generation tools for partners

HP Unison Platform ndash enhancing the partner experience

HP is committed to providing partners with the latest sales tools and resources on the HP Unison Platform This year HP deployed nine new platform tools and technologies to change the way partners buy sell and work with HP The platform delivers end-to-end support throughout the sales cycle and provides easy access to everything partners needmdashin one place

Generate demand

Market Development FundsPartners can earn Market Development Funds to offset the cost of marketing activities such as events advertising telemarketing and more These subsidies are vital to driving awareness for HP products and services and serve as a key component in generating new business for partners

Partner insigniaBuild awareness and showcase your expertise with HP partner insignia The logos clearly promote your program status and HP certifications You can incorporate your insignia into marketing collateral or display them on your website further strengthening your connection to the HP brand

HP Co-Marketing ZoneThe HP Co-Marketing Zone (CMZ) is a global channel-marketing tool that lets you create co-branded marketing assets through an automated process from a single platform With CMZ you can leverage HPrsquos considerable marketing investment to generate new sales opportunities and promote your HP partner status with great-looking assets

PromotionsBoost sales and move inventory with lucrative promotions that allow you to pass on huge savings to your customers HP product promotions range from short-term SKU-specific sales to long-term product-line incentives

HP Global Partner LocatorThe Global Partner Locator is a search engine that helps customers find partners that can sell service and support HP products

Partner support

Regardless of membership level all partners can take advantage of our exclusive websites that provide partner-specific information tools and support The HP Unison Partner Portal and the HP Software Partner Central work together and can be accessed from each other

HP Unison Partner Portal is the central hub for partners selling HP products services and solutions

partnerhpcom

HP Software Partner Central delivers specific content and tools for partners selling HP software and support

hpcomsoftwarepartner

Global Partner Locator

hpcomgolocator

5

Brochure | HP PartnerOne Program

Tools for partners

Every partner needs the right tools to succeed Thatrsquos why HP developed an impressive toolkit to help you market your business create new leads and generate new sales Here is an overview of HPrsquos key demand generation tools for partners

HP Unison Platform ndash enhancing the partner experience

HP is committed to providing partners with the latest sales tools and resources on the HP Unison Platform This year HP deployed nine new platform tools and technologies to change the way partners buy sell and work with HP The platform delivers end-to-end support throughout the sales cycle and provides easy access to everything partners needmdashin one place

Generate demand

Market Development FundsPartners can earn Market Development Funds to offset the cost of marketing activities such as events advertising telemarketing and more These subsidies are vital to driving awareness for HP products and services and serve as a key component in generating new business for partners

Partner insigniaBuild awareness and showcase your expertise with HP partner insignia The logos clearly promote your program status and HP certifications You can incorporate your insignia into marketing collateral or display them on your website further strengthening your connection to the HP brand

HP Co-Marketing ZoneThe HP Co-Marketing Zone (CMZ) is a global channel-marketing tool that lets you create co-branded marketing assets through an automated process from a single platform With CMZ you can leverage HPrsquos considerable marketing investment to generate new sales opportunities and promote your HP partner status with great-looking assets

PromotionsBoost sales and move inventory with lucrative promotions that allow you to pass on huge savings to your customers HP product promotions range from short-term SKU-specific sales to long-term product-line incentives

HP Global Partner LocatorThe Global Partner Locator is a search engine that helps customers find partners that can sell service and support HP products

Partner support

Regardless of membership level all partners can take advantage of our exclusive websites that provide partner-specific information tools and support The HP Unison Partner Portal and the HP Software Partner Central work together and can be accessed from each other

HP Unison Partner Portal is the central hub for partners selling HP products services and solutions

partnerhpcom

HP Software Partner Central delivers specific content and tools for partners selling HP software and support

hpcomsoftwarepartner

Global Partner Locator

hpcomgolocator

6

Brochure | HP PartnerOne Program

Maximize profits

PartnerOne compensation programs

HP takes great care to nurture our partnerships because when you win we win PartnerOne offers many opportunities to improve your bottom line Be sure to learn about all of our compensation programs so you donrsquot miss a single opportunity to grow your revenue streams boost margins and increase profits Compensation programs vary by region

Core CompensationMost PartnerOne compensation programs pay partners a percentage of the earnings from a successful sale Some programs pay rebates after the sale is concluded others pay margins through distributors Almost all earnings are determined by your membership level and the type of products sold PartnerOne core compensation generally has two levels

bull Base Compensation ndash Earn benefits from your first sale with no gates or caps bull Accelerator Compensation ndash Earn incremental rebates at accelerated rates on sales that

exceed an annual growth goal

Specialist CompensationPartnerOne Specialists are rewarded generously for their expertise in key HP technologies and solutions by meeting HP certification standards and sales revenue goals

New Business Opportunity (NBO)HP PartnerOne New Business Opportunity rewards you for proactively generating new business and closing resale opportunities with customers that are new to HP

Business Group BonusThe Business Group Bonus rewards partners for selling specific products within a strategic portfolio Program availability varies by region so please refer to local guidelines for more information

Special PricingHP Special Pricing can help you beat the competition and win deals where price is the deciding factor Qualified partners can apply for Special Pricing in the form of discounts rebates or a combination of both

Find the right compensation mix

PartnerOne offers a wide variety of ways to make more money selling HP products For details please read the various Terms and Conditions documents available on the HP Unison Partner Portal or HP Software Partner Central Or contact your HP Partner Business Manager

7

Brochure | HP PartnerOne Program

Take the next step

If you havenrsquot become a PartnerOne member yet this is a great time to join the industryrsquos longest running channel program HP has the solutions and the resources to help youmdashand your customersmdashget ready for the New Style of IT And with our New Style of Partnering you can make your sales savvy and technology expertise pay off

Apply now to learn how to make the most of the HP PartnerOne Program

How to apply

To learn more about joining the HP PartnerOne Program go to hpcomgopartnerone

Want to learn more

bull New partners Once your company signs the Partner Agreement you can start earning benefits immediately Be sure to create your own account on the HP Unison Partner Portal or HP Software Central so you can explore all of the opportunities that PartnerOne offers

bull Current partners For an overview of program benefits compensation Terms and Conditions and key deadlines visit the HP Unison Partner Portal or HP Software Partner Central or contact your HP Partner Business Manager

Key dates

Please note that the PartnerOne Program offers and enhancements described in this brochure are in effect from 01 November 2014 to 31 October 2015

Local information

For changes specific to your area including detailed PartnerOne Program requirements and Terms and Conditions please visit the HP Unison Partner Portal or HP Software Partner Central or contact your HP Partner Business Manager

7

Brochure | HP PartnerOne Program

Take the next step

If you havenrsquot become a PartnerOne member yet this is a great time to join the industryrsquos longest running channel program HP has the solutions and the resources to help youmdashand your customersmdashget ready for the New Style of IT And with our New Style of Partnering you can make your sales savvy and technology expertise pay off

Apply now to learn how to make the most of the HP PartnerOne Program

How to apply

To learn more about joining the HP PartnerOne Program go to hpcomgopartnerone

Want to learn more

bull New partners Once your company signs the Partner Agreement you can start earning benefits immediately Be sure to create your own account on the HP Unison Partner Portal or HP Software Central so you can explore all of the opportunities that PartnerOne offers

bull Current partners For an overview of program benefits compensation Terms and Conditions and key deadlines visit the HP Unison Partner Portal or HP Software Partner Central or contact your HP Partner Business Manager

Key dates

Please note that the PartnerOne Program offers and enhancements described in this brochure are in effect from 01 November 2014 to 31 October 2015

Local information

For changes specific to your area including detailed PartnerOne Program requirements and Terms and Conditions please visit the HP Unison Partner Portal or HP Software Partner Central or contact your HP Partner Business Manager

Rate this document

copy Copyright 2014 Hewlett-Packard Development Company LP The information contained herein is subject to change without notice The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services Nothing herein should be construed as constituting an additional warranty HP shall not be liable for technical or editorial errors or omissions contained herein

4AA5-6194ENW December 2014

Share with colleagues

Sign up for updates hpcomgogetupdated

Brochure | HP PartnerOne Program

Great partnerships are built on mutual success and motivation

Make the most of all opportunities HP has to offer Click on the links below to learn more about the HP PartnerOne Program and the worldrsquos leading technology brand

HP Unison Partner Portal

partnerhpcom

Support

icusermanagementhpcom

HP Software Partner Central

hpcomsoftwarepartner

Support

SWPartnerPortalhpcom

MyExpertOne

MyExpertOnecom

Support

MyExpertOnecom