Date post: | 16-Apr-2017 |
Category: |
Technology |
Upload: | withthebest |
View: | 465 times |
Download: | 2 times |
O u r s t o r y … .
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Evolution of computing
Connected Devices
Connected Devices
Connected Devices
ContentCommerce
ContentCommerceCommunity
ContentCommerceCommunity
Context
2010300 Million
20143 Billion
201630 Billion
ContentCommerce
ContentCommerceCommunity
Devices
DataContext
App StoreMultiOS
Devices
App StoreMultiOS
Glass Slabs Enchanted Objects
3
,“ ”Fashion is
Technology is what you carry.what you wear ;
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Unprecedented Time-to-Market
AnnouncementSketching
and Design PrototypingKick-Off
Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14
StartEngagement
Sale Period
+
Winner of the CFDA MenswearDesigner of the Year Award – 2011
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Amazing industry responseTo single interview with Women’s Wear Daily, resulting in 300M+ Impressions
Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle
Over 300 articles Shared more than 140k times
Most Frequent Descriptors
STRIKINGDESIGN
LUXURYBESTLOOKING
11,995 584 125K 49 1,598
STYL
ISH
HO
T INSANELY-BEAUTIFUL
CEO of T-Mobile
Key Bloggers
Consumer Sentiment
Negative115, 5%
Positive2023, 95%
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,HP Wearable Product Position
LUXURY LIFESTYLE SMARTWATCHESHIGH TECH SMARTWATCHES ACTIVITY TRACKERS
Pebble
LG
SONY
Moto
Apple
Samsung
Fossil
Movado
TAG
Fitbit
Garmin
Jawbone
Misfit
Under Armour
Microsoft
Adidas
Pebble
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,The Michael Bastian Chronowing
Michael Bastian InspiredHP Designed & Built
MICHAEL BASTIAN ChronowingFashionable Distinctive, Digitally Connected
HP Smart Cloud & Service• Push Software updates to Apps & Watch• Alerts / Notifications (e.g. SMS, email,
Phone calls, Calendar Appts)• Content Feeds (News, Weather, Sports)• Device Status (Battery, Wi-Fi, etc)
Apps for both Apple and Android
Engineeredby.hp.com
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Titan JUXT and Isaac Mizrahi Smartwatch
ISAAC MIZRAHI SmartwatchElegantly designed. Discreetly Connected
Apps for both Apple and Android
Engineeredby.hp.com
Titan JUXTClassic Time Plus Digital Smarts
HP Smart Cloud & Service• Push Software updates to Apps & Watch• Alerts / Notifications (e.g. SMS, email,
Phone calls, Calendar Appts)• Step information• Device Status (Battery, Wi-Fi, etc)
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Movado and Licensed Brands Fashion Smartwatches
HP Smart Cloud & Service• Push Software updates to Apps & Watch• Alerts / Notifications (e.g. SMS, email,
Phone calls, Calendar Appts)• Step information• Device Status (Battery, Wi-Fi, etc)
Apps for both Apple and Android
10
,enchanted objects“ ”The era of that are
accessible to everyone are here.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Summary
• What you wear is fashion, what you carry is electronics
• Don’t apply the rules of mobile to the world of wearables and IOT
• Jewelry is timeless, technology is ephemeral
• Less is more – Amplify only the essentials. Contextualize the notifications
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Engineeredby.hp.com
@MSCJHawkins
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