2011Advertising

Rate CardEffective

January 1, 2011

210 Church AvenueHigh Point, North Carolina 27262

336.888.3569 • 336.888.3642

Advertising RatesEffective January 1, 2011

210 Church AvenueP.0. Box 1009, High Point, N.C. 27261

336-888-3569FAX 336-888-3642

www.hpe.com

1. PERSONNELMike StarnPublisher336-888-3655mstarn@hpe.com

Elizabeth HydeAdvertising Sales Manager333-888-3567ehyde@hpe.com

first day of publication. The High Point Enterprise will not issue credit after the first insertion. The High Point Enterprise will not be held liable for the omission of an advertisement. All claims for adjustments must be made within 7 business days of insertion of advertisement. Make-good ads must run on next available publish date.

INDEMNIFICATION - the advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arising from claims of liable, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, proprietary rights or violation of rights of privacy resulting from the publication of any advertisement.

POLITICAL ADVERTISING - Political advertisements are subject to and must comply with State Board of Elections regulations. All political advertising must be paid in advance by check.

GOING OUT OF BUSINESS - advertising is payable in advance.

CONTRACT RATES - are not interchangeable between retail, classified or national categories.

TAX - Should any tax be levied on advertising charges, the advertiser or agency assumes responsibility for payment thereof.

BROKERED SPACE - The High Point Enterprise does not accept brokered space.

DISPLAY ADVERTISEMENTS - must be at least one column wide by one inch deep. Advertisements exceeding 18 inches in depth will be billed at full depth of column (21”). Copy Regulations (a.) The High Point Enterprise reserves the right to revise or reject any advertisement. (b.) The High Point Enterprise is not responsible for orders, cancellations or other instructions given over the telephone without written confirmation. (c.) The High Point Enterprise reserves the right to identify “news-style advertisements” with the word “advertisement”. (d.) Position is not guaranteed but the High Point Enterprise will make an effort to accommodate the advertiser’s request. Requested positioning can be guaranteed with a 15% premium.

When you choose the High Point Enterprise as a media partner you get solid readership across all key demographics in the market and nearly three times the readership and paid circulation of any other newspaper.

• More than 60,000 readers every day!• 81% of Enterprise readers are homeowners• 39% of Enterprise readers have children under

18 living at home• Enterprise readers have median household

incomes of more than $62,500 per year

2. REPRESENTATIVESN.C. Press Association, Raleigh, NC919-787-7443

3. TERMS AND CONDITIONS– All local rates are non-commissionable– Rates subject to change upon 30 days written notice.– The advertiser may not lend his/her contract rate to any

other organization or individual.– Charges to an account are due and payable within 30

days of billing date.– Billing error corrections must be requested within 60

days of invoicing to be reviewed for adjustments.

4. POLICY INFORMATIONADVERTISING - is paid in advance of publication until the advertiser has established credit with The High Point Enterprise. Unfulfilled contracts are subject to a short rate. Contracts are considered to be in force beyond term unless canceled by either party upon 30 days written notice. The current rate cards shall be considered an addendum to all current contracts.

ERRORS - the publisher is not liable for slight typographical errors or other minor mistakes that do not lessen the value of the advertisement. The publisher’s liability for other errors is limited to the publication of the advertisement or the refund of money paid for the advertisement. Please check your advertisement on the

Lynn WagnerAdvertising Director336-888-3545lwagner@hpe.com

Annissia BealInside Classified Supervisor336-888-3542nbeal@hpe.com

THE HIGH POINT ENTERPRISE Rate Card Page 2 January 1, 2011

PREPRINTSOpen 6X 12X 24X 36X 48X 52X 64X 80X 104X

card/single sheet 42 40 39 38 37 36 35 34 33 32

4 Pg. Tab 46 44 42 40 39 38 37 36 35 34

6 Pg. Tab 49 47 45 44 43 42 40 39 38 37

8-16 Pg. Tab 64 62 60 58 56 55 53 51 49 47

20+ Pg. Tab 85 81 76 73 71 69 67 65 63 60Zone rates apply to quantities below 18,000. For zoned inserts, add $5.00 per thousand. Prices based on 21,300 Monday-Saturday, 23.400 Sunday circulation. 5,000 minimum quantity. Frequeny discounts based on full run only. Dollar volume commitments qualify for discount.

SPECIAL RATESRETAILWEEKLY CONTRACT - Must run consecutive weeks to qualify.

52 WEEKS 13 WEEKSDAILY SUNDAY DAILY SUNDAY

2” $16.42 $17.11 $19.55 $20.385” $15.45 $16.10 $18.57 $19.36

15” $14.84 $15.46 $17.27 $18.00

EZ AD PROGRAMS - Available with daily frequencyCall for details.

POLITICALPayment in Advance. Non-commissionable. Contract rates available.

DAILY SUNDAY$25.59 $26.66

ASSOCIATIONDAILY SUNDAY$21.25 $22.15

5. RATESB&W DISPLAY RATES

Annual Volume Daily Retail Sunday Retail Daily Class Sunday ClassOpen Rate $25.59 $26.66 $29.05 $30.75

1,200 $24.05 $25.06 $27.31 $28.91

3,000 $22.61 $23.56 $25.67 $27.17

6,000 $21.25 $22.15 $24.13 $25.53

9,000 $19.55 $20.38 $22.20 $23.48

12,000 $18.57 $19.36 $21.08 $22.32

18,000 $17.27 $18.00 $19.60 $20.75

24,000 $16.75 $17.46 $19.01 $20.13

36,000 $16.42 $17.11 $18.07 $19.13

48,000 $16.09 $16.77 $17.18 $18.17

60,000 $15.77 $16.43 $16.31 $17.25

84,000 $15.45 $16.10 $15.48 $16.39

102,000 $15.14 $15.78 $14.72 $15.57

144,000 $14.84 $15.46 $13.99 $14.79

180,000 $14.07 $14.66 $13.28 $14.05

Call for rates

January 1, 2011 Page 3 THE HIGH POINT ENTERPRISE Rate Card

COLOR RATESSpot colorup to 30” $5.00 pci ($50 minimum)

over 30” $200

Full Colorup to 30” $10.00 pci ($100 minimum)over 30” $350

CHURCH/CHARITY & COMMUNITY SERVICEDAILY SUNDAY$18.57 $19.36

LEGAL NOTICESNotice to Creditors $125Foreclosure $1.16 per line/per dayDivorce $150Legal Liners $1.70/per line/per Sunday

$1.70/per line/per day

FREQUENCY DISCOUNTSRetail and National advertisers who wish to run several times within a 7 day period and who pay full price for the first insertion will get a 40% discount on the 2nd insertion, 50% on the 3rd and 60% on the 4th, 5th, 6th & 7th insertions. No copy or size changes.

HIGH POINT ENTERPRISE EXTRA! DISPLAYA weekly publication carrier delivered to 22,500non-subscribing households on Tuesday/Wednesday delivery.

PICKUP EXTRA! ONLY$5.25 $7.75

HOLIDAY RATESThanksgiving Day and Christmas Day ads will be charged Sunday rates.

SHIPPING ADDRESSDurham Herald Sun: 2828 Pickett Road, Durham, NC 27705. Drivers may call for directions: 1-800-672-0061 and ask for option #7.

KRAFT INSERT WRAPPERSKraft Wrappers offer high visibility and premium positioning at a cost-effective rate.

Front cover 10” x 11 1/4” $500Back cover 10” x 11 1/4” $425Inside full page 10” x 11 1/4” $350Inside quarter page 4 7/8” x 5 1/2” $1254 pages $1295Frequency Discount

12 times 10%24 times 15%48 times 20%

THE HIGH POINT ENTERPRISE Rate Card Page 4 January 1, 2011

6. SPECIAL SERVICESProofs emailed - hand delivered on request.

E-Tearsheets now available

Tearsheets - 5 maximum

Art Services - includes layout and design, photography, all newspaper art services.

Co-op - Complete department including separate co-op bills and tearsheets with regular statement if notified when scheduling ad.

Market Research - market demographics, shopping center profiles, etc.

NATIONAL CO-OP ADVERTISINGLocal retailers may pick up National Multi-listing Co-op ads within 7 days of publication at 50% off their contract rate. Ad signature may be modified to reflect single dealer location.

7. DISPLAY DEADLINESAll advertising copy to be proofed and released to sales representative in time to process for deadline.

ISSUE DEADLINEMONDAY THURSDAY 4:00 p.m.TUESDAY FRIDAY 12 NOON

WEDNESDAY MONDAY 12 NOON

THURSDAY TUESDAY 12 NOON

FRIDAY WEDNESDAY 12 NOON

SATURDAY WEDNESDAY 4:00 p.m.

Real Estate TUESDAY Noon

SUNDAY

Focus/Lifestyles TUESDAY 10:00 a.m.

Classified THURSDAY 12 NOON

Main News/Sports THURSDAY 12 NOON

KRAFT WRAPPERS

Wednesday (for next week) WEDNESDAY 4:00 p.m.

Sunday (for next week) WEDNESDAY 4:00 p.m.

EXTRA! WEDNESDAY 4:00 p.m.

ELECTRONIC AD DELIVERY GUIDELINESAdobe Acrobat PDF files are preferred. We recommend using compression software such as Stuff-lt or Zip-lt to reduce the size of your file. Place all ad elements in one folder, then compress the entire folder before sending.

– E-mail is preferred delivery method. Please send to: art1@hpe.com

– CDs also are acceptable– TIFF, EPS, JPEG, PSD, and AI files are accepted.– All picture files should be at least 200 dpi (300 dpi for

specialty magazines); Line art should be 600 dpi.– AP Adsend, AdTransit or FastChannel.– Acceptable software format for native files: Adobe

InDesign CS1 or CS2.– We do not accept file from Pagemaker, Excel, Quark,

Powerpoint or Publisher.– Color ads must be CMYK not RGB.

For questions regarding electronic delivery please call your representative.

9. MECHANICAL REQUIREMENTS85 LINE SCREENScreen angles are Cyan-105, Magenta-75, Yellow-90, Black-45Compensate for 30% dot gain on press

RETAIL – 6 column ad format

1 Col. 9p2 1.5278 Inches2 Col. 19p4 3.222 Inches3 Col. 29p6 4.9167 Inches4 Col. 39p8 6.6111 Inches5 Col. 49p10 8.3056 Inches6 Col. 60p 10 InchesDouble Truck 126p 21 InchesTabloid 60px10” 10 inchesFull Depth 21”

CLASSIFIED – 6 column ad format1 Col. 9p2 1.5278 Inches2 Col. 19p4 3.222 Inches3 Col. 29p6 4.9167 Inches4 Col. 39p8 6.6111 Inches5 Col. 49p10 8.3056 Inches6 Col. 60p 10 InchesDouble Truck 126p 21 InchesTabloid 60px10” 10 inchesFull Depth 21”

8. SPECIAL DAYSBest Food Day - WednesdayBusiness News - DailyDining & Entertainment - ThursdayTravel - SundayReal Estate - Saturday

January 1, 2011 Page 5 THE HIGH POINT ENTERPRISE Rate Card

16. SPECIAL CLASSIFICATIONS

ZAP (Zoned Advertising Preprint) PROGRAMSingle sheets are designed, printed and delivered at a low cost per thousand. We do it all from concept to delivery. Call for pricing.

18. SUNDAY COLOR COMICSFull page $13432/3 page $8971/2 page $7941/3 page $6921/6 page $589

19. MAGAZINEUSA Weekend, Relish, Spry, American Profile

20. CIRCULATIONMember: Audit Bureau of Circulation

NATIONAL RATESAgency commission - 15%. Cash discount not available. Billing with approved credit.

DAILY SUNDAYOPEN RATE $31.24 $32.31

ANNUAL ROP BULK CONTRACTDAILY SUNDAY

Open $31.24 $32.31$7,000 $29.70 $30.77

$14,000 $29.07 $30.12$30,000 $28.48 $29.54$60,000 $27.37 $28.43$90,000 $26.05 $27.10

PREPRINTSOpen 12X 20X 45X

single sheet $48 $45 $43 $40

4 Pg. Tab $55 $53 $51 $49

8-16 Pg. Tab $80 $77 $75 $64

20+ Pg. Tab $107 $96 $89 $85

COLOR RATESSpot colorup to 63” $280>63” $375Blk + 2 colors $410Full color $495

CLASSIFIED LINE RATESSunday $2.95Daily $2.64

CLASSIFIED DISPLAY RATESDAILY $45.73SUNDAY $50.10

Call for online rates!

www.hpe.comAdvertise where it counts...for more information call

336.888.3567