Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | accenture-the-netherlands |
View: | 572 times |
Download: | 2 times |
THE SHELL STORY
USING SOCIAL, LOCAL AND MOBILE IN CREATING THE RELEVANT EXPERIENCES
Don Bulmer @dbulmer
WE HAVE TO…
STAY TRUE TO OUR BRAND AND IMAGE
KNOW WHO WE WANT TO REACH
ENSURE THAT MESSAGES AND VALUE ARE CLEAR
ACCOUNTABILITY TO ACTIONS AND BEHAVIOR IS KEY
AFTER LESS THAN 12 MONTHS ENGAGED:
NEARLY 3 MILLION FOLLOWERS
ACROSS TWITTER, WE HAVE:
130,000+ FOLLOWERS
ACROSS LINKEDIN, WE HAVE OVER:
346,000+ FOLLOWERS
VIDEO PRODUCED BY SHELL, VIEWED ON YOUTUBE:
10+ MILLION VIDEO VIEWS