College of
Business
Administration
Newsletter
Welcomes
Students & Faculty to
Fall Semester
FALL 2009 Issue
Aloha!
The College of Business Administration has implemented a number of
changes in response to the economic downturn while the national econ-
omy is struggling to recover from the shock of recession. We now have
two newly formed departments and we are currently redesigning our
website to reflect these changes. In addition to the MBA program, our
College now includes the Master of Arts in Human Resources
Management (MAHRM), the Master of Arts in Organizational Change
(MAOC), and the Master of Science in Information Systems (MSIS).
These programs are perfect complements to our MBA program and pro-
vide prospective students with multiple educational paths to choose from
when they are considering a graduate degree.
A recent national study has identified “hot areas” where there will be high
demand for employees with master‟s degrees in the near future. The top
six on this list include: consulting, health care, information technology,
finance, environmental practices and government/public sector. Students at HPU are fortunate to have all of
these options available to them in the graduate programs offered by the four colleges.
Our MAOC program attracts employees from a number of large organizations including Booz Allen
Hamilton, because it offers a number of courses in consulting and prepares our graduates to manage change in
any type of organization, whether for profit or not-for-profit. MAOC courses are available online or in the
classroom and taught by faculty who have several years of corporate experience in addition to holding
doctoral degrees in management.
It‟s no secret that companies are constantly being bombarded with all kinds of information growing at an
exponential rate. So how do you make sense of the pertinent information available and manage the employees
developing the technology that allows us to collect, store and process the vast amounts of information needed
to run a viable business? The MSIS Program at HPU allows its participants to master the skills that are abso-
lutely necessary to become a successful manager in the information technology field.
Much like the other three graduate degrees offered by the CBA, the MAHRM degree arms our students with
tools that are applicable in all organizations, no matter how large or small they are. The strength of an HR
department can determine an organization‟s future— either help the company prosper or be the cause of its
demise. HPU‟s MAHRM program enables its students to understand and develop the skills necessary to
become successful managers in the HR field. In addition to the graduate program in HR, we also offer a
professional certificate that is available for students with a baccalaureate degree who would like to keep
current in the field.
This issue of the CBA newsletter highlights some of the developments in the college and I‟m confident that all
of these changes will strengthen our programs further and allow us to prosper. I wish all of you a productive
and successful Fall semester.
Mahalo!
U. Aytun Ozturk, Ph.D.
Dean of College of Business Administration
Hawai„i Pacific University
Editors:
U. Aytun Ozturk, Ph.D.
Penny Pence Smith,
Ph.D.
Administrator:
Liane Wong
Hawai‘i Pacific
University
College of Business
Administration
Inside this issue:
CBA Highlights 1
HPU Student Receives
Student Achievement
Award
1
HPU Marketing Students
Offer Their Services
1
IS6120 Student Projects 2
HPU‟s Supports the Step
Up Diploma Project
3
HPU Faculty & Korean
International Relations
4-5
Global Professional in
Human Resources
6
HPU Graduate
Appointed to Lead
Recruitment in Interna-
tional Admissions
6
CBA at Faculty
Scholarship Day
7
Voice of Business in
Hawai‟i
7
Martin & MacArthur
CEO Speaks of Growth
8
Alumnus Shares Success 8
Organizational Change
and Development
Conference
9
Upcoming Events 9
Faculty Highlights 10
Alumni Updates 10
Message From the Dean
U. Aytun Ozturk Dean
Page 1 College of Business Administration Newsletter
Cody C. Baretta received the first annual Wall Street Journal Student
Achievement Award for the Department of Financial Economics and
Information Systems at Hawai‟i Pacific University .
A small award ceremony was held a the CBA, organized by Dr. John
Karbens, Associate Professor of Accounting and Finance, where Cody was
presented his award by Peter Eliason, WSJ Representative.
Congratulations to Cody as the first HPU student to achieve this honor.
HPU Student Receives Student Achievement Award
College of Business Administration now consists of two departments. The Department of Financial Economics and
Information Systems, under Associate Dean Dr. Warren Wee, houses Accounting, Economics, Finance, Information
Systems and Management Sciences programs. Dr. Penny Pence Smith is Chair of the Department of Management
and Marketing which houses Human Resource Management, Management, Marketing, Organizational Change, and
Travel Industry Management programs. This restructuring enables us to build on the synergy created by bringing
together closely related management programs and enables our faculty to collaborate on joint projects that transcend
multiple subject areas.
In September we welcomed EMBA III cohort to HPU. This
year‟s class is as diverse as our past cohorts and includes
engineers, doctors, middle to upper level managers and
executives from a number of companies in Hawai‟i.
The College of Business Administration will begin offering
MBA and MAOC courses on the military bases and online
on an accelerated calendar, i.e. 4 ten-week terms per
academic year effective Spring 2010. This will help the
CBA expand its reach to potential students which is
consistent with our strategic plan.
College of Business Administration Highlights
HPU Marketing Students Offer Their Services
Students in Hawai‟i Pacific University„s graduate-level Integrated Marketing course have been working with Hawai‟i
businesses and non-profit organizations to help develop their marketing programs.
In the last ten years, the class has written marketing plans for over 75 companies, including Zippy‟s, Waikiki Beach
Walk, Maui Brand Sugar, Wahoo‟s Fish Tacos, Waikiki Aquarium, Vera Wang Boutique, and The Hawai‟i Theatre.
The students not only develop strategies, but also create or redesign promotional materials and advertising, public
relations strategies, or suggest new niche markets and how to pursue them. They‟ll look at web marketing, pricing,
sales, location, customer service, packaging, direct mail and other marketing tactics.
Companies interested in taking part in the program can contact the College of Business Administration.
Cody Baretta, Dean Ozturk, Peter Eliason
Dr. Dan Flood meets the new Executive MBA III students at the September retreat at Turtle Bay Resort. Twenty new students have begun their 18-month learning curriculum.
Page 2
IS6120 Students Completes Hanaholo and the HDOT Projects
IS6120 students, under the direction of Dr.
Cathrine Linnes, Assistant Professor of Informa-
tion Systems, gained real-world experience
working on projects for the local community.
The Hanaholo website project in Hawaiian
translates to “speedy work” and was inspired by
the European website MyHammer.com. The
website facilitates communications between the
tradesman and handyman in easy and convenient
ways by creating a platform that allows them to
quote on jobs posted by clients. Users have the
opportunity to get free job leads, which they can
bid on or ignore according to their specific
circumstances.
The website itself was hosted off site by Bluehost.com. The service-dependent portions of the website were coded in
PHP. This coding was "from scratch" and does not require any particular software development tools other than a text
editing program. All of the operational data required for the site to run is retrieved from a MySQL database. The
creation of tables and all other pertinent database building and editing tasks is carried out via the use of MySQL
management programs such as phpMyAdmin when only web access is available, or MYSQLyog in a more prepared
environment.
The layout of the web page was built around skeleton elements created from scratch, placed and edited through the use
of the Adobe CS4 Dreamweaver. Most page design elements were carried out through the use of Cascading Styling
Sheets (CSS) and form validation, through AJAX.
A second team assisted Intergraph Corporation
(INGR) in creating a new system for the Ha-
wai‟i Department of Transportation (HDOT),
Highways Division, to access and manage its
data more effectively.
The project team utilized Oracle Database 10g
Express Edition as requested by the client. The
system employ a 3-tier client-server architecture
in which user interface, functional process logic,
and data access were developed on separate
platforms.
The system allows authenticated users to view
sidewalk data on an Intranet site which allow
selected users to modify the database via the
web interface. Modification of the database
included adding new data, and deleting and editing the existing data. Constraints were implemented in the system, and
pick-lists were used to reduce the chances of users entering invalid data.
With the system created by HPU‟s team of student, HDOT will gain new desired functionality for its Portal.
Furthermore, HDOT will increase efficiency and effectiveness in design and construction of the public highway
infrastructure because the information that it is based upon will be more precise and reliable.
Mr. Husain Almansour, Mr. Asaad Algarni, Mr. Teza Han and Jian Qin Mai
Left to right: Mr. Miodrag Radojevic, Mr. Sulaiman Alaswas, Mr. Ilan
Kariv, Mr. Daniel Peters, and Mr. Daniel Charlet.
Page 3
HPU’s Supports the Step Up Diploma Project
Dr. John Kearns, Hawai‟i Pacific University Vice President of Academic
Affairs has received a Board of Education Award from BOE Vice Chair
and CBA‟s Dr. Lei Ahu-Isa for HPU‟s Involvement with the Step Up
Diploma Project.
The “Step Up Campaign” is a joint project of Board of Education
members, officials from the Department of Education, the University of
Hawai‟i, and Hawai‟i Pacific University.
The campaign encourages students to sign up for the Board Recognition
Diploma so they will be better prepared for college and a career. The
diploma, also known as the “Step Up Diploma,” will be awarded to the
graduating classes of 2013 and beyond. It includes more challenging
classes in math, science and writing, and requires students to complete a
senior project.
"Today‟s campaign launch shows that our
educators, students and businesses agree
that raising academic achievement is not an
option," said Board of Education Vice
Chairperson Dr. Lei Ahu Isa. "It is a neces-
sity."
The University of Hawai‟i at Manoa, Chaminade University and Hawai‟i Pacific
University, are institutions which will all accept high school graduates who earn a Board
Recognition Diploma.
Several business and organizations also supporting the Step Up Campaign:
Kamehameha Schools, which will offer a “Kamehameha Scholars Recognition Diploma Incentive” to all
students who complete a Board Recognition Diploma, and provide them with additional funds through the
Kamehameha Scholars Merit Scholarship program.
The Hawai‟i Carpenters Union which has pledged to waive its entrance math exam when applicants present
their Board Recognition Diploma during an open enrollment for the Hawai‟i Carpenters or Drywall
Apprenticeship Program.
City Mill which has waived its pre-employment math test for Board Recognition Diploma recipients,
allowing them to move straight to the interview phase.
The Boys & Girls Club that has included completion of the Board Recognition Diploma among its criteria to
award Youth Education Enrichment Scholarships.
The Fukunaga Scholarship Foundation which will require students to have a Board Recognition Diploma to
be eligible for an award beginning with the Class of 2013.
Dr. Lei Ahu-Isa with Dr. John Kearns
College of Business Administration Newsletter
Dr. Lei Ahu-Isa
September/October
Page 4
HPU FACULTY & KOREAN INTERNATIONAL RELATIONS
Dr. Jerome Agrusa, Professor of Travel Industry
Management, was the Paper Review Chairman for the
15th Asia Pacific Tourism Association Annual
Conference held in Incheon, Korea.
Dr. Agrusa reviewed over 200 research paper
submissions. Recently awarded the prestigious Fulbright
Senior Specialist Grant, Dr. Agrusa has published more
than 100 research articles and conference papers, and has
presented his research in more than 25 different
countries. His work has been cited in numerous
newspapers and magazines including The Wall Street
Journal, The New York Times and Forbes Magazine.
At the APTA conference, Dr. Agrusa co-authored several publications and
presented his research, titled “What Does Paradise Do When Recession Hits.”
Moreover, Dr. Agrusa served as the MC for the conference as well as a
Keynote speaker.
Keynote Address
The 8th Asia Pacific Forum (APF) for Graduate Students Research in
Tourism Conference, Role of Hospitality and Tourism in Globalization,
July 7-9, 2009. Seoul, Korea
PUBLICATIONS
Refereed Articles in Journals
Agrusa, J., Lema, J., Kim,S., & Botto,T. (2009)
The Impact of Consumer Behavior and Service
Perceptions of a Major Sport Tourism Event. Asia
Pacific Journal of Tourism Research. Vol. 14, No.
3. pp 267-277.
Refereed Articles in Conference Proceedings
Agrusa, W, Lema, J,. Agrusa, J., (2009)
Tourists Perception of Hawaiian Culture into the
Tourism Experience. 15th Asia Pacific Tourism
Association Annual Conference, Incheon, Korea
pp. 516-519. (ISSN: 2092-5549)
Dr. Agrusa presenting his research “What
Does Paradise Do When Recession Hits.”
Dr. Jerome Agrusa, Asia Pacific Tourism Association Annual Conference (APTA)
Dr. Agrusa with Mayor An, the Mayor of Incheon, Korea Honolulu 's sister
city and the 4th largest city in Korea. Continued on Page 7
Dr. Agrusa, (center) at the 15th Asia Pacific Tourism Association
Annual conference in Incheon, Korea.
College of Business Administration Newsletter
Dr. Agrusa was also presented with an award at the 2009
IAPTA Conference by the City of Incheon.
Through his leadership in research, Dr. Agrusa has also
helped Hawai„i Pacific University‟s Travel Industry
Management Program (TIM) gain international recognition.
It has been ranked 59th in the world by leading tourism
research journals over the past five years (January 2004-
2009), according to a study conducted by the College of
Charleston-South Carolina.
Dr. Justin Cho, APTA Presentation
Page 5
Continued from Page 6
Dr. Justin Guk Hyun Cho, Associate Professor of Management
also attended the APTA conference where, he presented a re-
search paper "The Influence of South Korean Television Dramas
on Hawai‟i Residents‟ Perceptions of South Korea as a Potential
Tourist Destination."
Kim, Y., Cho, G, Agrusa, J. & Zimmerman, L. (2009) The Influ-
ence of South Korean Television Dramas on Hawai’i Residents’
Perceptions of South Korea as a Potential Tourist Destination.
15th Asia Pacific Tourism Association Annual Conference,
Incheon, Korea pp. 124-128. ( ISSN: 2092-5549)
Dr. Randall Chang spent June and July in
Kwangju, South Korea, as visiting faculty in
the MBA program of Chonnam National
University (CNU). CNU is located in the
southern tip of Korea and its total enrollment
is 40,000 students.
Professor Chang says that he enjoyed
teaching at the beautiful campus and
experiencing the culture from a part of Korea
not frequently visited by tourists and foreign
business people.
Dr. Chang taught a course in Chonnam National University “Management of Financial Institutions.”
Dr. Randall Chang, Visiting Professor at Kwangju, South Korea
Dr. Agrusa (Left) presented with an award for reviewing the
conference papers and being in charge of the conference
proceedings.
September/October
APTA Conference
Page 6 College of Business Administration Newsletter
Global Professional in Human Resources
Dr. Cheryl Crozier Garcia, Associate Professor of Human Resource Management
and program chair of the MAHRM program, recently earned certification as a
Global Professional in Human Resources (GPHR). Dr. Crozier Garcia is the first
HR professional in the state of Hawai‟i to earn this certification. She received her
MBA in HRM in 1988 from HPU. She is also a certified Senior Professional in
Human Resources.
The certification, awarded by the HR Certification Institute, signifies that Dr.
Crozier Garcia possesses the theoretical knowledge and practical experience in
international human resource management necessary to pass a rigorous
examination demonstrating a mastery of the body of knowledge in the field. The
HR Certification Institute awards two other levels of certification: Professional in
Human Resources (PHR) and Senior Professional in Human Resources (SPHR).
“Today, more than 98,000 HR professionals hold a certification from The HR
Certification Institute which demonstrates a mastery of key HR principles,” said
Executive Director Mary Power, CAE.
To become certified, an applicant must pass a comprehensive examination and
demonstrate a strong background of professional human resource experience.
The HR Certification Institute is the credentialing body for human resource professionals and is affiliated with the
Society for Human Resource Management (SHRM), the world's largest organization dedicated exclusively to the human
resource profession. The HR Certification Institute's purpose is to promote the establishment of professional standards
and to recognize professionals who meet those standards.
HPU Graduate Appointed to Lead Recruitment in International Admissions
Hawai„i Pacific University, Business Administration graduate Mickey Kromann-
Jensen has been named Assistant Director of International Admissions at HPU.
Kromann-Jensen will provide leadership and direction for the recruitment,
admission, and enrollment of students from northern Europe.
Before joining HPU, Kromann-Jensen was a management consultant for
Honolulu-based Hospitality Advisors, and prior to that, a media consultant and
entrepreneur in the advertising industry in Denmark. He has also worked as an
assistant project manager for Vilnius College in Lithuania.
“I look forward to strengthening HPU‟s position and recognition in the northern
European countries, to achieve the objectives of HPU and ensure a culturally
diverse student body,” Kromann-Jensen said. “As markets change all the time, it‟s
vital that we, as an international learning institution, adapt to changes in the global
environment to better serve our students and the community. Our continuing
presence in the international markets will make that happen.” Mickey Kromann-Jensen Graduated
with a BS in Business Administration
in Travel Industry Management from
HPU in 2006.
Dr. Cheryl Crozier Garcia, earns first
certification as a global professional
in Human Resources.
CBA Department Chair for Management and Marketing, Dr. Penny Pence Smith, presented a
research study on physician-patient communication at the fall HPU Faculty Scholarship Day at
the Hawai‟i Loa Campus. A collaborative study between Dr. Smith and MACOM graduate
Andrea Ciletti, the current research is the fourth in a series initiated two years ago. The
research has tracked the need for tools and techniques to increase the efficiency of the first
provider-patient exchange/visit, potential techniques valued by the providers, empowerment of
the patient with the use of a standardized on-line questionnaire/tool, and now acceptance of that
tool by the actual diagnosing doctor or provider.
Currently under managed care reimbursement requirements and restrictions, many primary care
doctors may only spend 10-20 minutes with a patient. Research has shown that a minimum of
30 minutes discussion between provider and patient is necessary to discover all pertinent
information to make a successful and accurate diagnosis. Previous research in this particular
study has shown that most front line healthcare providers (physicians, physician assistants or
nurse practitioners) feel hampered by the managed care time restrictions and that such as well-researched and proven
scripts might be helpful to them. Ms. Ciletti‟s study, the third phase, suggested that patient preparation prior to the visit
may be beneficial to the outcome and that patients would be wiling to use a standardized form to prepare.
Dr. Smith‟s current phase of the study focuses on the provider‟s willingness
to use, and opinion of, the same standardized form. Final results will be
available in the spring.
Hawai'i Pacific University's FALL 2009 Faculty Scholarship Day, was held on Thurs-
day, September 3, 2009 from 8:00 a.m. - 1:30 p.m., at the Hawai'i Loa Campus. TLC
administers and a Faculty Assembly committee plans the twice yearly event which
provides a venue where faculty share their research, scholarship, teaching practices,
and community work to colleagues and graduate students.
CBA at Faculty Scholarship Day
Dr. Penny Pence Smith
Page 7 September/October
Voice of Business in Hawai’i
Dr. Mark Lane, Associate Professor of Finance for the CBA, was recently featured as the
Chamber of Commerce of Hawai‟i‟s Voice of Business in Hawai’i. Dr. Lane‟s seminar
titled, “5 Effective Strategies to Help Your Company Compete NOW” was held on
September 30, 2009 at the Small Business Resource Center.
As the Voice of Business in Hawai‟i for the month of September, he presented to small
business owners new and effective ways to not only sell their product, but bring in
additional revenue and offer cost-effective solutions. The seminar provided several
effective strategies that every company could use to compete in the emerging "new"
economy. The lecture included case studies of local successful companies and a 30 minute
Q&A.
The FOCUS ON features trainings that provide small businesses with information on
current, innovative, and effective strategies, tools, and programs that can help them adapt
to the dramatically changing business landscape and support their success and growth.
Dr. Lane specializes in entrepreneurial finance and startup related activities.
Dr. Mark Lane
Page 8 College of Business Administration Newsletter
Martin & MacArthur CEO Speaks of Growth and Profit in Tough Times
The Pappas Entrepreneurial Series at Hawai„i
Pacific University recently hosted Michael Tam,
CEO of the Hawaiian fine hardwood furniture
company Martin & MacArthur; and Boris Huang,
a local artist and alumnus of the HPU Master of
Business Administration degree program.
In “Growth and Profitability in Tough Times: The
Story of Martin & MacArthur,” Michael Tam, a
native of Maui, spoke of his entrepreneurial vision
for preserving Hawai„i‟s heritage and culture and
how he has embarked on growth and expansion in
tough economic times.
Tam discussed his business rationale, and the
steps he is taking for brave strategic action that
challenges the assumptions of what businesses
must do in an economic downturn.
Tam said he believes that as long as a company has good bones and soul, it will turn around. “We must keep dreaming
and looking for opportunities.”
Boris Huang, local artist and HPU MBA alumnus, was discovered by
Tam as part of their effort to bring in local artists and craftsmen into
Martin & MacArthur stores. Huang creates feather leis, which are sold
at Martin & MacArthur.
At one time he was a member of the Pappas audience. “It was me
sitting in the crowd, and it was the opportunity to attend a Pappas event
that got me out in the business world,” Huang said.
“As students, we can learn a lot in the classroom, but there is also so
much to be learned from business men and women who are actually out
there.”
Marilyn and Jim Pappas have made the Pappas Entrepreneurial Series
possible with their generous sponsorship. Their contribution enables
students to meet entrepreneurs and gain insights for developing
entrepreneurial skills and mindset that are essential for
success.
For more information about the Pappas Entrepreneurial Leadership
Series or the HPU Entrepreneurship Center, visit the website:
www.hpu.edu/entrepreneurship.
Michael Tam, CEO of Martin & MacArthur, speaks to HPU students,
faculty and staff about his entrepreneurial vision and his business
rationale of what to do in an economic downturn.
HPU Alumnus Shares in Martin & MacArthur Success
Boris Huang shares his experience as a student
and the opportunity to learn from business men &
women.
Page 9 September/October
Upcoming Events
Disney visits HPU Nov. 5 (Thur), 12:30-1:30 pm, FH 611
Contact Career Services Center (CSC) for more information.
Breakfast @Outrigger
Nov. 19 (Thur), 8-10am, Outrigger Contact TIMSO (via campus pipeline)
for more information.
MBA Club of Hawai’i Nov. 19 (Thur), 4-5pm, Warmer Auditorium
Guest Speaker: Mr. Allen Doane, CEO of Alexander & Baldwin
Organizational Change and Development Conference
The Annual Organizational Change and Development Conference
was held on September 3rd and 4th on the Downtown Hawai‟i Pa-
cific University Campus. Organizational change professionals, MA/
OC graduate students, faculty, and Southern Cross University doc-
toral candidates participated in engaging presentations and discus-
sions relevant to the field.
Panels of experts from SCU and HPU discussed research with the
participants. Speakers included change leaders Colonel Brian Mace,
Ted Peck, Dr. Arthur Whatley, Dr. Larry Zimmerman, Gui Albieri,
and Dr. Tusi Avegalio.
Doctoral candidates from SCU provided updates on their research. Dr. Dick Ward, MA/OC Program Chair, stated that
participants traveled from the US Mainland, the Pacific Islands, Asia, and Australia.
Mike Evans from SCU speaking at the conference.
Hawai’i Society of Business Professionals
and MBA Club of Hawai’i presents “Thrive with a New View on Leadership!”
Guest Speaker: Grace Keohohou, President, Direct Selling Women’s Alliance (DSWA)
Nov. 19 (Thur), 11:30-1:30am, Hawai’i Prince Hotel Registration Forms Available at www.HSBP.biz
$32 for HSBP and HPU MBA Club Members $38 for Guests and Non-Members
Tina Mazni Jamaluddin, General Manager Corporate Marketing of Prima Agri Products Sdn Bhd, Malaysisa, presented a “Turning
SMEs into Halal Champions” during Session Four of the International Halal Market Conference (IHMC) 2009. Mazni attended
Hawai‟i Pacific University (1989-1991), majoring in International business.
Kurt D. Lewis, Chief Executive and President of SysOp Tools, was recently featured in Net Developer’s Journal. A privately held
corporation, SysOp Tools is a recognized global provider of systems management, security and auditing software solutions for
Microsoft-based enterprises. Lewis attended Hawai‟i Pacific University with a focus on entrepreneurial business management.
James McCaffrey, Ph.D, Associate Vice President of Volt Technical Resources, a staffing business of Volt information sciences,
Inc., has written a new book, Software Testing: Fundamental Principles and Essential Knowledge. McCaffrey received his M.S. in
information systems from Hawai‟i Pacific University.
Sean Sackett, proprietor of Joe on the Go was recently featured in the Honolulu Weekly. Starting his innovative business of brewing
and delivering beverages brings Joe on the Go to conventions, businesses and events in need of fresh-brewed caffeine, smoothies,
teas and snacks. Joe on the Go Mobile Espresso has catered the sets of TV show “Lost” and the movie “You May Not Kiss the
Bride.” Sackett graduated from Hawai‟i Pacific University in corporate communications.
Alumni Updates
Hawai‘i Pacific University
College of Business
Administration
1132 Bishop Street, Suite 504
Honolulu, Hawai‟i 96813
Phone: (808) 544-0283
Fax: (808) 566-2403
Dr. Brett Saraniti won the teacher of the year award for all core courses at INSEAD where he was a visiting professor last
fall. INSEAD was recently ranked the #5 MBA program in the world by the Financial Times. Congratulations Dr. Saraniti!
Dr. Penny Pence Smith lead a team of workshop presenters at the American Association of Dental Editors in Waikiki on Septem-
ber 30, to educate them on the professional use of social media and electronic communication. We did a survey to find out, of their
218 members, who is already using the “new” media. The workshop then dealt with how to plan and implement an organizational
communication program incorporating new media.
Dr. Ernesto Lucas will be presenting his paper “The Demand for and Prices of Single Family Dwelling Units in Hawai‟i,” at the
annual conference of the International Academy of Business Economists in Las Vegas, Nevada on Oct. 18-21 at the Plaza Hotel
Casino. The same paper has been accepted for publication with the Review of Business Research for the October 2009 issue.
Faculty Highlights