1. Social Media: Impact on HROctober 2011

2. 55% of HR professionals rate word of mouth as the best source of candidates HRNext Ill be stunned if 50% of candidate referralsaren t coming through online communities inthe next five years. Taleo 3. 45% of employers screenSocial Media sites 3HR and Social Mediasource: careerbuilder.com 2009 4. 35%reported they found content on social media that caused them not to hire the candidate 4HR and Social Mediasource: careerbuilder.com 2009 5. Why Social?The central premise of Social Medias success, is theparticipation of people.Business success isnt about your product or service: itsabout your people.Social Media provides your business with theopportunity to spot the right people. 6. Social Media62% 47.4%read29.0%postwrite 80.0% No10 Imagery Blogging watchSydney*28.2%Micro No6 Videouploadblogging Aus*Podcasting RSS 24.6%feed40.2%listen Forums Widgets ChatNetworks74% message 81.1% belong UM Wave 4 and 5 7. The Facts for HR & Recruitment72.8% of internet users read blogs and globally one newblog is created every second of every day 8. The Facts for HR & RecruitmentDoes your company use socialmedia to support recruitmentefforts? Source: Jobvite, 2010 9. The Facts for HR & RecruitmentWhat social platformsdoes your company useto support recruitmentefforts? Source: Jobvite, 2010 10. The Facts for HR & Recruitment 58.1%: Have yousuccessfully hiredthrough a social Yesnetwork? Source: Jobvite, 2010 11. Social Media Engagement:The Facts for HR & Recruitment Which social media sites does your company have, & for what purpose?The sum of all the jobs publicised on Twitter makes it Source: Jobvite, 2010 11the largest job board in the world.7 July 2011 12. In the context of HR.Social Media is not just a set of new channelsfor talent sourcing and people engagement.Its an opportunity for organisations to alignwith the candidate marketplace and theemployee population to achieve businessobjectives. 13. What do you want to achieve?Use Social Media to listen to prospective talentUse Social Media to ask questionsUse Social Media to engage: current & new talentUse Social Media to develop your talent pipelineUse Social Media to give legs to your EVPUse Social Media to hire, engage, retain 14. How is it being used?EVP Internal External People Engagement Attraction Retention strategies Candidate relationship Training; mentoring development Assessment Talent pipelining Execution of Diversity strategies Assessment: pre appointment Enhancing real life social communities Channeling EVP Internal relationship building Brand reputation management Information sharing Engagement: post Onboardingappointment, pre start Alumni comms 15. Whats Out There?Social Media for HR: Online/OfflineGaming MeetupsrecruitmentMobile PayrollTC (Team TumblrCollaboration) Flickr Twitter RSSPodcasting HR Blog Facebook Ning; Mobile: forcandidateYouTube YammerApps: Google+relationshipMobile,TabletOnline events:LinkedInSharepoint;hosted in socialGoogle Docs 16. Keeping your EVP in the PictureThoughtCulture LeadershipEmployerCorporateLeadership BrandBrand CustomerOfferReputationReputationSocialMedia Strategy Internal:External:People TalentEngagementPool 17. How is it being used? 18. Where are mistakes happening?Lack of strategy.Using the environments as jobboards.Lack of original content.Activity thats not audience relevant.Box ticking.Over compensating. 19. Keep in mind.Its not free!You need real resources to create success.Give your staff a say!Be strategic.Measure, assess, alter your strategy. All the time.