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Changing the Game
Martina Wilde Global Account Manager
Haimee Code Strategic Product Consultant
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Agenda
LinkedIn Introduction– Talent– Creating economic opportunity– Our Mission
What will this mean for business? What will this mean for you? The Social Evolution
– Reactive to Proactive– Best Practice Social Branding and Recruiting– Demonstration
Step 1: Brand You Q&A
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Talent
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Steve Jobs, 1994
“ “I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world.
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Creating Economic Opportunity For Every Professional
225+ MillionMembers worldwide
40+ MillionMembers in APAC
4+MAustralia
.8+MNew Zealand
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LinkedIn: By the Numbers
Hong Kong JapanSingapore IndiaAustralia
+2New members
per second
100%Fortune 500companies
88%Fortune 100
companies using our Talent Solutions
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Our MissionConnect the world’s professionals to make them more productive and successful
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InsightsBe great at what
you do
EverywhereWork wherever our
members work
IdentityConnect, find, and
be found
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IdentityContacts
Job Changes & Promotions
LastConversation
How You Met
SharedConnections
1010
Insights
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InsightsInfluencers
250+Influencers
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Enhancing the Mobile Experience for LinkedIn Members
Everywhere
30%LinkedIn Member Visits
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Everywhere
iPad
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Desktop
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HireEngage the world’s best passive talent
SellEngage the world’s
decision makers
MarketEngage most effectively
with professionals
Hire
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The very best candidates are happily employed
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Passive Talent Active Talent
Wants to make an impact
Wants a corporate culture to fit his personality
Wants to control his work schedule
Wants work that challenges him
Wants to work remotely
Wants fast career advancement
Wants to be recognised and valued for his contributions
Wants to develop his skills
Wants to be socially responsible
Wants excellent benefits and compensation
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What Matters Most in Recruitment in 2013?
Source: LinkedIn survey of 269 recruiting leaders in Australia, March 2013.
Top essential, long lasting recruiting trends in AustraliaTop 5 responses
#2 Being a strategic talent advisor to the business
#3 Utilising social and professional networks
#4 Upgrading employer branding
#5 Boosting referral programs
#1 Finding better ways to source passive candidates
What does this mean for you?
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The social
Evolution.Reactive to proactive
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From “post & pray”Moving away from
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From “post & pray”Moving towards Digitalisation
to sourcing passive candidates at scale
Business Analyst
12K+ Organisations embracing technology advancements
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From spreadsheetsOld Talent Mapping
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From spreadsheetsDynamic Talent Mapping
to Talent Pipeline
Keeping data fresh is key
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Know your LinkedIn profile
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The Structure of Your LinkedIn Profile
©2012 LinkedIn Corporation. All Rights Reserved.
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Profile Picture Headline
Public URL
Recent Activity
Summary
Experience
Causes you support
Skills
Education & Additional Info
Recommendations
Connections
Groups you’ve joined
What you Follow
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Questions?