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HRDF Claimable Date: 1 – 3 November, 2016 Venue: Indah Kembara, Universiti Sains Malaysia, 11800, Penang, Malaysia Organised by: Graduate School of Business, Universiti Sains Malaysia, 11800, Penang P Social business (SB) exists for the soul purpose of fulfilling a social mission. As such, entrepreneurial stewardship becomes a pivotal strength for this kind of organisation. The growing interest in social business comes at a time when traditional corporate social responsibility (CSR) activities are no longer effective in solving social issues. Today, the contribution of social business is recognized worldwide since social business works towards improving societal problems that one way or another, are driven by the consumerist lifestyle, environmental degradation, and industrial-based economic system. The mindshift towards accepting social business as a good alternative to mainstream business, is growing stronger worldwide, and more and more, entrepreneurs are incorporating social innovation into their business model. Understand the emerging issues affecting sustainable development Build knowledge on socio-preneurship as alternative to mainstream business Identify workable social problems and generate sustainable solutions Utilise project management and finance management skills to prepare business proposals Develop good pitching and communication skills which could be used in attracting social venture capital WHY DOES SOCIAL BUSINESS MATTER? WHAT ARE THE PROGRAMME OBJECTIVES? Day 1 * Ice Breaker * Intro to SB * Examples of SB * SB Game * Needs/Ethno Analysis * Field Survey * Business Model Canvas Day 2 * Intro to Theory of Change * Impact Analysis * Prototyping * Project Manager * Pitching Skills Day 3 * Preparation of the final pitch * Pitch practice * Putting it all together GSB, USM is a member of AACSB International – the Association to Advance Collegiate Schools of Business, Undergraduate and post graduate students Entrepreneurs and future business owners NGOs and activists Educators of youths Corporate employees Ethicists and policy makers advocating responsible business WHO SHOULD ATTEND? WHAT IS THE PROGRAMME CONTENT?
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