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ICT Policies & Global Supply Chain Penetration in Developing Countries WSIS Facilitation Meeting on « E-Business and E-Employment » UNCTAD, ITC and ILO Palais des Nations , 24 May 2007 Claudine Bichara de Oliveira neTune, Executive Director (Brazil)
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ICT Policies & Global

Supply Chain Penetration

in Developing Countries

WSIS Facilitation Meeting on

« E-Business and E-Employment »

UNCTAD, ITC and ILO

Palais des Nations , 24 May 2007

Claudine Bichara de Oliveira

neTune, Executive Director (Brazil)

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil2

Plan

• Global Supply Chains in Developing Countries – How it Works?

 – Main Obstacles

 – ICT Requirements and Trends

• Policies & Practices in Latin America – Business Environment Policies

 – ICT related Policies and Practices

 – Innovation and IT Adoption by SMEs

• General Assessment

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil3

Global Supply/Value Chains: What is it?

“Global Value Chains cover a full range of 

interrelated productive activities performed

by firms in different geographical locations to

bring out a product or a service from

conception to complete production and

delivery to final consumers”Global Value chains for Building National Productive Capacities

UNCTAD – TD/B/COM.3/79

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil4

GSC: How it Works?

Competitiveness

based on cost

reduction through:

• Just-in-time

manufacturing

• Cost of labour indeveloping

countries

Manufacturerss 

Distributors  Retailers  Consumers Suppliers 

Competition between chains Source: 

VOLLMANN, T.E., CORDON,C. Making supply chain relationships work . M2000 BusinessBriefing, n.8, Lausanne  , IMD, 1996. 

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil5

Attractive Factors to FDI

83%

54%

52%43%

41%

30%

29%

28%

23%

23%Access to export market

Local Government Support

HR Cost & quality

Profit Repatriation

Quality of Infrastructure

Presence of Competitors

Macro-Economic Stability

Legal Environment

Political Stability

Market Share

Source: A. T. KEARNEY

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil6

Global Competition Challenges

For TNCs

• Management

• Real time data sharing

• Delivery Delays

• High demand on technology

• Infrastructure

For SMEs

• Economic Globalisation /New

Markets and Competitors

• New Products and Services• Speed of Change

• Exponential Multiplication of 

Information

• Production Capability

ICT: Key Ingredient to Enhance Competitiveness

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil7

Main Obstacles in Developing Countries

• Lack of strategic vision and/or concrete actions

• Red Tape and Informal economy

• Lack of Venture Capital• Lack of technology infrastructure and logistics

• Human Resources Capabilities

• Legal Framework

- Taxes- Consumer rights- Intellectual property- Self-regulation

- Telecommunications- Security (payment, delivery…)- Electronic contracts and signatures- Internet crimes

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil8

ICT Requirements & Trends

• Ubiquitous Communication

 – High Speed

 – Wireless Technology

 – IPv6

• Interoperability and Convergence – Multi-channel operation

 – XML language

• Management Support Applications

 – SCM applications

 – PLM (Product Life Cycle Management)

• Security, Confidence and Trust Aplications and Services 

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil9

ICT Trend - Example

• RFID - Radio Frequency Identification Technology

for contactless identification of objects.

 – Barcode: product identification

 – Tag: product description (what it is, where it has been,

when it expires ..)

 – Antenna: always turned on, wirelessly

 – Biosensor chip: information on physical condition of 

materials in transit

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil10

Business Environment Policies

• Infrastructure:

Transport, Warehousing, Logistics

• Regional/Int’l Trade Agreements

• Free Trade Zone

• Tax incentives

• Financial system; Royalty

remittances & loans

• Venture Capital and funds

• Public Private partnership

• SMEs competitiveness

• HR: Development of 

capabilities & educational

system

• Entrepreneurship andentrepreneurial culture

• Simplification of bureaucracy

• Intelectual property,

Trademarks

• Industrial Clustering

• International Standards

adoption

• Arbitration system adoption

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil11

ICT Related Practices and Policies

• Telecom privatisation

• National Strategy for ICT &Development

• Technology clusters

• FOSS• E-Gov Policies: online services &

e-procurement

• Skill development

 – Public Awareness

 – Technical support training

 –High level IT education

 

• E-Business enabling

environment – PKI: data protection, digital

signatures & certification

 – Interoperability of PKI oper. – Acceptance of digital

transactions – Business data online

validation & verification – Transport & logistics

 – E-payment – Customs automation – Self regulation for high

quality of online services

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil12

Innovation and IT Adoption among SMEs

• Tax incentives to stimulate IT adoption, purchase &

production

• Funding for R&D and innovation• University - Enterprise cooperation

• E-network / linkage to int’l iniciatives

• Business Telecenters

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil13

Mexico: “Innovation for Competitiveness”

Programme

• Business Innovation Programme / CONACYT + World Bank

 – Consortia and research networks

 – Venture capital fund – Pre-competitive fund

 – Sectoral funds

 – Researchers and technologists in industry

• HR: Financing scholarships Programme / CONACYT

• Technology and innovation policy framework + international

integration

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil14

Chile: Customs Modernization / ISIDORA

• Integration of Customs procedures with those of other 

public and private participants of the international supplychain such as:

 – Other Government agencies (Single-Window)

 – Seaports

 – Warehouse administrators

 – Shippers

 – Transport agents

 – Consolidators

Internet-Integrated Systems for the Development of Customs

Operations and Regulations

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil15

What is Brazil doing ?

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil16

Brazil : Governmental Programs

• Governmental Programs towards technologicaldevelopment and innovation adoption in the private sector (specially among SMEs)

 – PAC: Program of Acceleration of Growth

 – PROGEX: Program of Technological Support to Exportation – PITCE: Industrial, Technological Policies & Foreign Commerce

 – PROTEC: Brazilian Society Technological Pro-Innovation

 – Program for the Development of the national industry of Sw &related services

 – Profarma: production, R,D&I for cies of National control

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil17

Brazil : Financial support

 – Fiscal exemption: Lei do Bem

 – Wages: PDTI; PDTA,for R&D&Inovation, andUniversity/enterprise cooperation: PAPPE, RBT

 – Funding: Pró-Inovação (technology for supply chains); JuroZero (inovation in SMEs)

 – Private Equity and Venture Capital: Inovar, Bovespa Mais,Forum Brasil

 – 16 sectoral funds

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil18

Brazil : Enhancing Online Services

• ICP-Brasil / PKI

• E-Ping / Interoperability

• FOSS

• SPB / Sistema de Pagamento Brasileiro

• SISCOMEX – Sistema Integrado de Comercio Exterior + Export Fácil Web

• Sinmetro & ABNT (Certification) procedures via WEb

• NF-e : Nota Fiscal Eletrônica

• Procomex: customs modernization

• BraziltradeNet

• Business Telecenters into SMEs Clusters

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil19

General Assessment

• Red tape and high taxation• Security concerns

• Informal economy not integrated, microenterprises still lacking in everything

• Connectivity in remote rural areas• Underdeveloped transportation

infrastructure

• Lack of a “go abroad” culture

• Latin America: distinct trading groups,not a single trading block

• More emphasis on import substitutionthan international market integration

• Segmented efforts

• High potencial local market

• New multinationals emerging from

the developing countries

• New business areas: biotech,energy, environment, etc. in

traditional sectors empowered by

ICTs

• Successful associative initiatives

Still remaining obstacles Assets

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil20

How is Brazil in the picture ?

Goods Services

L  o c  al   

Head

R em o t   e

CSN

Embraer 

SADIA

Grandene

SMEsClusters

Petrobras Pão de Açucar 

Mendes Junior 

Monsanto (soy)

Automotive

PIM-Manaus(Assembling electronics)

Unilever (food)

Telmex

Telefônica

Tata

Walmart

Petrobras

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil21

Role of International Organizations

• Situation analysis and strategy definition for e-trade

practices

• International standards and norms

• Research and information exchange with other 

regions

• Capacity building at all levels

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil22

Is the World Flat ?

“Globalization has bound people, countries, markets closer than ever,rendering national borders relics of a bygone era – or so we’re told”

“[But] In fact, more than 90% of all phone calls, web traffic, andinvestment is local”

“Why the world isn’t Flat”- Pankaj Ghemawat, Harvard Business School  Foreign Policy, March-april 2007 pp.54-60 

“Obviously, the world is not yet flat. ….This is about trend lines and ascale of change brought on by these “flattening” new technologies.

 Answer from Thomas L. Friedman – “The World is Flat” author 

Foreign policy, May-June 2007 p.4 - Letters

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ICT Policies & GSC Penetration in Developing Countries

| Claudine Bichara de Oliveira | neTune Ltd, Brazil23

THANK YOU !

[email protected] 

Rio de Janeiro, Brazil

Tel/Fax: +55 21 2511-3129

www.netune.com.br 


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