PROJECT HRM report on ‘CBL’ (Crescent Bahuman Limited)
Transcript
1. ADP(cs) Third semester Submitted To: Sir Waseem Shehzad Date
of submission:25th of march 2015
2. I would like to dedicate this report to my dear parents and
respected teachers especially Sir Waseem Shehzad who guided me
through my studying carrier and still doing his best for me. To be
here in this institution at this level I am just because of my
parents, especially their training, guidance, love, affection and
motivation. I pray that I can serve my parents as best as I can.
Parents Blessings are Our Most Valuable Assets
3. CHIEF EXECUTIVE OFFICER (E1) PRESIDENT OF FINANCE (E2) VICE
PORESIDENT OF FINANCE (E3) ASSISTANT VICE PRESIDENT (E4) MANAGER OF
FINANCE (M1) SENIOR DEPUTY MANAGER(M2) JUNIOR DEPUTY MANAGER (M3)
SENIOR ASSISTANT MANAGER (M4) JUNIOR ASSISTANT MANAGER (M4) S1 S2
S3 S4 S5 OFFICE BOYS
4. Executive E1 to E5 (EVP, SVP, AVP) Manageria l M1 to M6 (SM,
SDM, DM, SAM, AM) Staff grades S1 to S2(officers, Junior officers,
& supervisors) Work man S3 to S5 (operators, Senior operators,
and assist operators)
5. Departments and Their Abbreviations: GQ Garment Quality HR
Human Resource BFL Bahuman Forestry Limited IT Information
Technology PG Power Generation SY Security IE Industrial
Engineering SW Sewing SV Services SCH School WP Garment wet
Processing HO Head Office IR Industrial Relation CV Civil CT
Cutting WV Weaving QA Quality Assurance
6. Crescent Bahuman, the largest vertically integrated denim
manufacturing facility in Southeast Asia Crescent Bahuman prepares
jeans and denims related items for the manufacturers. We will
expand production capacity of jeans and denims & threads. We
prepare the top five percent, in terms of quality standards, of all
jeans on the market. Our customers seek this product as it provides
them with a point of differentiation to specialty roasters. In the
past six years, demand for our products has exceeded the amount we
are able to supply and we have been forced to refuse requests for
larger shipments.
7. Mission: To be the best supplier of the products and
services to our global communication customers at the lowest total
cost of ownership Vision : To promote the products and services in
international markets. To be a customer focused organization with
product quality and Service excellence
8. 1:The most big challenge for the organization is to maintain
the quality of their product and to provide a better product to the
people as compaired to their competitor. 2:The other big challenge
faced by the organization is to provide a friendly environment to
their employees and to also provide the basic facilities to the
employees working in their organization.
9. A. HR department plays a linkage role between the processes,
strategies, and people. The main function of this department is to
facilitate the stakeholders. B. Recruitment and selection process
fulfill the future requirements of talented sourcing and their
appointments or entry in the organization. Once a new employee or
associate selected his naturalization process begins.
10. C. Training and development function is directed towards
individuals, who have potential to grow and commit for long term
association with CBL. Three main areas: Human Resource Industrial
Relation Co- workers services
11. Strengths: 1:Biggest Unit Biggest unit in South Asia and
exports 9 billion jeans per year.. 2:Independent Manufacturing Firm
The organization is completely independent manufacturing firm, it
takes cotton as input and gives output in the form of garments,
fabric, and yarn. 3:Quality Conscious Quality is the main factor
for the success of any organization. Thats why CBL is ISO 9001
certified company for his quality products.
12. 4:Own power generation plant CBL is having its own power
generation plant. So cant be affected by energy crisis faced by the
industry now days. 5:No illiterate labor Illiterate labor intake is
zero, minimum education level for worker class is middle but
primary is also accepted. ths:
13. WEAKNESSES: 1:High turnover rate Turnover rate is very high
at worker level, which effects the hiring and trainings cost.
2:Complex Hierarchy Management is divided into many levels (like
SAM AM and JAM) so low career development chances for management
level employees. 3:Marketing Department cost There is a market
department in CBL but is not that much effective as it should be as
marketing department of being the biggest unit of South Asia.Other
competitor are spending more on it as compare to CBL 4:No
Advertising Local sales are very low, Because no advertisement on
radio or T.V. by using advertisement in local country it can
increase its sales.
14. OPPORTUNITIES 1: First movers CBL enjoys opportunity of
first movers in that industry. So is much developed and well
reputed in the industry internationally 2: Still Biggest contractor
of LEVI STRAUSS LEVI STRAUSS is the most renounced brand of jeans,
and CBL is the biggest manufacturer of LEVI STRAUSS in Pakistan
yet. 3: Economical Barriers To new entrants The industry is quiet
expensive to enter for any new comer, especially in the current
scenario of economic and energy crisis.
15. THREATS Market share is divided with competitors Now LEVIs
has given a part of the contracts to new firms like US Apparel and
Auzgard. 1:Foreign investors Foreign investment in textile sector
in Sri Lanka, Bangladesh and India is a danger in future for
Crescent Textile Mills . 2:Dumping duties South Africa is thinking
about to impose the anti- dumping duties on Pakistan textile
exports. If it is imposed, a reasonable export share and big market
may be lost.
16. I got a lot of experience from Crescent Textile Mills.
During my internship we came to know that how the different
activities take place, what are the procedures The Crescent Textile
Mills is on the way of progress. It has been earning profit for the
last five years. The management is professionally qualified and
experienced.
17. The Crescent Textile Mills should motivate their employees
by providing different incentives. Their salary package is also not
attractive. The performance of the Human Resource department is
also not satisfactory. Crescent Textile Mills product is of high
quality. The demand of Crescent Textile Mills products is
increasing with the passage of time. The company is expanding its
capacity to satisfy the demands of their customers. Management of
the company is trying to improve more and more to earn profit and
improve the economy of the Pakistan.
18. l Analyzing all the chapters conclusions and the interviews
and surveys that I have conducted, it is finally concluded that CBL
management is working in a more focused and formalized manner.
However, to achieve their objectives successfully on the
International standards, the following suggestions are offered: The
CBL should also take interest in the local marketing to increase
the profit. It is recommended to CBL that they should go for news
paper advertisement also, both for recruitment purpose
19. It is recommended to the CBL management, that the
department mangers must also be given opportunity to go abroad for
updated training courses. The CBL management must also arrange
local training sessions for special purposes to be refreshed after
every 3-4 months, like stress management, time management, crises
management etc. As the turnover rate is very high, the management
should look for the reasons and take effective steps to overcome
the causes and not only the symptoms.
20. For the completion of this Report I collect information
from the following sources Search engines: Name of websiteDate
visited time visited www.google.com 28.02.2015 01:20pm
www.wikipedia.com 01.03.2015 5:30Pm www.cbl.com.pk 02.03.2015
6:00Pm Practical Internship at: