Crafting the HRV experience

Simon WegerifFounder, HRV Fit ltd.

Christopher BushHead of UX, Sigma

• Who cares about HRV (and why)?

• What is HRV?

• How do we make it simple & inexpensive?

• How do we leverage early adopters to create a better user experience?

• How do we extend the experience and business model?

• Where do we want to get to in future?

What we will cover

Astronauts

Space Jumpers

F1 drivers

Endurance Professionals

Cardiac rehab

Recovery after surgery

Auto immune conditions

Diabetics

Patients

Balancing training & recovery

Maximise performance

Keep healthy

Athletes & sportspeople

Who cares about HRV

Objective measure of overall health

Fast response to lifestyle changes (+ve and -ve)

Right timing & frequency of exercise

All of us really

Who cares about HRV

The timing of training is important

• Deliberately & repeatedly stress the body

• Force adaptation through super compensation

• Get stronger, faster, more efficient

• The magic happens during recovery

• Training = Workouts + Recovery

• If the balance between Workouts & Recovery is wrong, either:

• Under-train – improvement is slow or does not occur at all

• Over-train – improvement also does not occur !

• Overtraining = Under recovery

What is HRVAnalysis?

What is HRV analysis?

• HRV is a medical measurement

• known about for a long time

• Sensor attached to body

• Originally performed using ECG

• Some models of HRM strap

• Pulse at finger tip

• Traditionally expensive & complex to perform

Challenge:

How do we make it simple and inexpensive?

The solution:

ithlete HRV

How it works

What we learnt:

ithlete HRV

UI was very technical

Learning curve was

steep

Use of the app was habitual

It takes a while to

build trust in the data.

The first HRV scan of the day

is important

Shaping the new app

User experience isn’t just UI

• The original sensor configuration

User experience isn’t just UI

• The new sensor configuration

Why not wireless?

The solution:

ithlete HRV

What we improved

The solution:

ithlete HRV

Removedclutter from

reading screen

Introducedbreathing disc

The solution:

ithlete HRV

Introducedthe collection of subjective measures and

comments

The solution:

ithlete HRV

Introduceda

dashboard for

personalanalysis

The solution:

ithlete HRV

Landscape chart lets

you correlate HRV with subjective indicators

The ithlete patent is mainly about the UX

• Convenient 1 min measure

• Robust processing algorithms

• User feedback in 3 complementary

forms

• Traffic lights

• Number scale

• Charts

• Correlations between objective (HRV)

and subjective (Likert scale) measures

What we learnt:

ithlete HRV

Users love the new app &

hardware :D

Apps are great for input and ‘I need it

now’ informatio

n

Geeks (of any kind)

love data

Planning activities tend to

happen off device

Extending the experience:ithlete pro

User feedback

How it works

User feedback

Giving users full control of their data

User feedback Training support and

guidance

Improved user insight through

complementary visualisation

Support for complimentar

y devices

Easy access data export

The future

Thank youAny questions