Communication approachesand achievements for HSAD

Michael Devlin, Jack DurrellJune, 2014

Strategic communication, knowledge sharing, information management

Key challenges: How to communicate effectively

Informing our audiences

Influencing decision makers

Delivering tools & technologies

Effective exchange and learning

Engaging and informing specific groups

Global visibility

National Engagement

Farmer/CommunityEngagement

HSAD-Iraq - Key action areas 2013-2014

• Engaging government partners, extension services and farmers groups

Transferring knowledge and expertise as part of the project

• Strategic communication and advocacy:Informing specific groups

• Information management:Capture and organize all project information for future use

• Knowledge sharing and learning:Capturing and synthesis of learning from the project

Tactics and products

• Project work with partners

• Engaging decision makers

• Informing international stakeholders

• Rolling weekly web campaign

• Reports, manuals and synthesis documents

• Information platform for future use

E-newsletter

Social media

• Over 60 articles & case studies posted on HSAD web page (October-May)

• E-newsletters: 8 newsletters opened, on average, by 1000 people

• Social media: over 4600 people saw information related to HSAD

• HSAD website: Over 6000 views for the duration of the Project

Outputs & Impacts

• FAO• UN University• Aus-Aid/ACIAR• USAID network• NGO Iraq coordinating committee• European donor network• Range of US and European Universities• World Bank• Ministry of Agriculture, Turkey• Cyprus Ministry of Agriculture, Research Directorate • IFPRI…other CGIAR centers

Some users of HSAD Information

What will the project leave behind?

• Website with documentation, information products and information

• Extension materials and manuals

– Extension fact sheets (practices and interventions)

– Information videos on practices and examples

– Extension videos made by project teams

– Manuals – Arabic, Kurdish

• Synthesis of learning – Working papers

• Information management:Capture and organize all project information for future use

Thank you

….it has been a pleasure