DIGITAL PARTNERSHIP

Hello there.

Hello there.

How did you spend last Sunday morning?

This is the question we ask thousands of people across the

world every week.

This is the question we ask thousands of people across the

world every week.

Why?

THERE ARE 2 BILLION DRINKERS IN THE WORLD

THERE ARE 2 BILLION DRINKERS IN THE WORLD

230 MILLIONAre heavy binge

drinkers

HOW DO THEY CHANGE THEIR PATTERN OF DRINKING?

230 MILLIONAre heavy binge

drinkers

THE BIG IS

SUE

2 MILLIONGO TO AA

230 MILLION

DRINKERS

APPROXIMATELY

THE BIG IS

SUE

228 MILLION

2 MILLIONGO TO AA

230 MILLION

DRINKERS

APPROXIMATELY

BUT WHATABOUT THE OTHER

THE BIG IS

SUE

228 MILLION

2 MILLIONGO TO AA

230 MILLION

DRINKERS

APPROXIMATELY

BUT WHATABOUT THE OTHER

WHERE DO THEY THEY GO TO CHANGE THEIR DRINKING PATTERN?

FROM THIS

FROM THIS

TO THIS?

HELLOSUNDAYMORNING.CIS A PLATFORM THAT HELPS ANY INDIVIDUAL CHANGE THE

WAY THEY DRINK, WHEN THEY ARE READY TO MAKE THAT CHANGE.

HOW IT WORKS

A person desires to change their pattern of drinking as a personal intervention or

challenge.

1

HOW IT WORKS

They sign up to HSM.com for a three, six or twelve month season of sobriety.

2

HOW IT WORKS

They set personal goals to be achieved during their HSM period.

3

HOW IT WORKS

They use their blog on HSM.com to reflect, get support and help others in their HSM.

4

HOW IT WORKS

After completing their HSM individuals make better choices around alcohol and influence

others to do the same.

5

PROB LEM SOLUTION

Within a heavy drinking culture people often find it hard to take a break from drinking due to social and psychological expectations that reinforce the behaviour. This means they often miss out on doing the things they want to do with their life.

We provide a very public, social contract for individuals to commit and be supported in taking the break they want to take while achieving their personal goals.

“I’VE TRIED TO GIVE UP DRINKING BEFORE, TO LITTLE EFFECT. FEELING LIKE THERE ARE PEOPLE WHO ARE IN MY CORNER, WANTING ME TO SUCCEED HAS HELPED ME MOST IN THE TIMES I PROBABLY WOULD HAVE GIVEN UP.” CLAIRE, 3 MONTH HSMER

DIGITAL PARTNERSHIP2012

WHY DO A H SM

Doing a Hello Sunday Morning has a significant impact on improving mental and physical wellbeing

2 out of 3 people achieve the goals they first set by doing a HSM.

Each person’s blog has a self-reported positive impact on the drinking culture of 10 people around them

The average person who does a 12 week HSM saves over $1200 by reducing their spend on alcohol.

$

DIGITAL PARTNERSHIP2012

OUR MISSION:TO CHANGE THE WORLD’S

RELATIONSHIP WITH ALCOHOL

DIGITAL PARTNERSHIP2012

OUR MISSION:TO CHANGE THE WORLD’S

RELATIONSHIP WITH ALCOHOL ONE SUNDAY AT A TIME

DIGITAL PARTNERSHIP2012

WE WANT TO TRANSFORM HELLO SUNDAY MORNING INTO THE WORLD’S LEADING

PLATFORM FOR PEOPLE WHO WANT TO CHANGE THEIR RELATIONSHIP WITH ALCOHOL.

DIGITAL PARTNERSHIP2012

AND WE’RE LOOKING FOR YOUR HELP TO ACHIEVE OUR TWO GOALS:

DIGITAL PARTNERSHIP2012

100,000 HSMers

5,000 100,000

1

DIGITAL PARTNERSHIP2012

FINANCIAL SELF-SUSTAINABILITY2

WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW

PRODUCT AND PLATFORM WITH:

WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW

PRODUCT AND PLATFORM WITH:

SMALL AGENCIES

WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW

PRODUCT AND PLATFORM WITH:

SMALL AGENCIES

BIG AGENCIES

WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW

PRODUCT AND PLATFORM WITH:

SMALL AGENCIES

BIG AGENCIES

TALENTED INDIVIDUALS

DESIGN UI/UXINNOVATION

HEALTH TECHSOCIAL MEDIA

E COMMERCE

FRONT/BACK END DEV.

COMMUNITY BUILDING

PRODUCT DEV.

IDEALLY YOU HAVE STRONG SKILLS & EXPERIENCE

IN ONE OR MORE OF THESE AREAS

WANT TO HELP US CREATE A PLATFORM THAT WILL CHANGE THE WAY MILLIONS OF

PEOPLE DRINK? GET IN TOUCH AT

http://hel losundaymorning.com . au/digita lpar tners/

MADE POSSIBLE BY:

DIGITAL PARTNERSHIP