Hss Trends May2009c

© 2007 DPCI. All Rights Reserved.

Latest Thinking in The DAM SpacePresented by Joe Bachana, DPCIJune 1, 2009

Trends in Digital Asset Management


DAM TrendsLeveraging XMPRich User Interfaces (FLEX/AIR)Adobe Creative Suite IntegrationVideo ManagementWeb-to-Print


DAM Trends (Continued)

The Content RepositoryIntegration with Web Content Management SystemsIntegration with XML Servers and Text Mining EnginesGeneral Enterprise Application IntegrationEditorial Workflow and DAM


XMPLeveraging unlimited namespaces that XMP allowsFull read/write access of XMP for all file typesSelective Encryption and locking of XMP fieldsExecutables, trigger scripted functionsUse XMP leveraging Native file systemUse of Custom Schemas

Products that Focus on XMP Support*MediaBeaconNorth Plains TelescopeADAM SoftwareDay CQ DAM


Rich User InterfacesImproving the end user’s experienceOnline/offline workThick client-like applications without redundant development costsAIR, Flex, SilverLight, JavaFX

Products With RIA componentsEMC: Documentum (“Media Workspace” – FLEX)NetXPosure (AIR)Vignette Rich Media Services (AIR)Autonomy MediaBin (New SilverLight interface)


Adobe Creative Suite Integration

Multi-page previews (InDesign)Index InDesign files (what assets associated w/ file)Auto-Ingest associated assets, disallowing dupesFull Text SearchDrag-and-drop from DAM to InDesignAutomated ‘used on’ n layouts (many-to-many)Deeper integration w/ Adobe Bridge/Version CueAsset Packaging (“Collect For Output”)

Products With CS IntegrationAdam Software (“ComfortZone”)MediaBeacon (MD5)WAVE MediaBankNorth Plains Telescope


Video ManagementKeyframe display and thumbnail selectionIntegrated (built-in) TranscodingAuto-Transcription and indexing (hmm… )Annotation ToolsDrag-and-Drop assets to timelinesIntegration with nonlinear editing software, video servers and other file-based workflow systemsBroadcast media File Type support

Products With Video Management CapabilitiesOpenText Artesia DAMNorth Plains TelescopeNew: Virage + MediaBin (Meaning-Based

Computing)… but success stories?


Multi-Channel PublishingIntegration with InDesign Server, Quark Server, PageFlex, XMPie, etc…Automated PDF Generation using Job settingsDynamic creation of e-book formatsOnline Job AssemblyPagination ToolsOther formats than print (Web, e-book, audio book, video versioning)

Products With Multichannel capabilitiesOpenText Artesia (InDesign/Quark ServerMediaBeacon (InDesign Server)MediaBank (PageFlex integration)Adam (PageFlex)Telescope (book publishing)


The Content RepositorySingle repository DAM and other business systems

Or…DAM Integrated out-of-box (OOB) with other systems


Special Case: Integration w/ WCMS

No Start up costs to connect the DAM with a WCMSAsset usage on Web is tracked within DAMWeb (print) renditions managed within DAM

Products Built atop Content RepositoryEMC Documentum

Products with integrated DAM/WCMSAutonomy TeamSite and MediaBinDay Communique and CQ DAMNstein WCMS and DAMFedora + Drupal (Open source)ADAM + SDL Tridion (Partnered vendors)

*Industry needs more OOB connectors!


XML Servers and Text MiningImproved handling of XML ContentMore rapid content repackaging/reuseSwifter ‘chunking’ of IPSchema IndependenceXQuery SupportRe: TME, integrated annotation

Products integrated with XML (+ TME)EMC Documentum (With XDB acquisition)NStein (TME, IxiaSoft, WCMS/DAM)

Alternate ApproachesMediaBin with Virage’s Meaning-based content

analysisMarkLogic (+ Temis): XML Server/TME without a

DAM


EAI and DAMIntegration With SharePoint and Other Portal ProductsIntegration with CRM SolutionsIntegration with ERP + Financial SystemsIntegration with Job Ticket ManagementIntegration with Project Management SystemsEasier Integration with Custom Applications

Products Attending to EAIMediaBeacon “Widgets”ADAM Software: SharePointEquilibrium MediaRich: SharePoint

… Industry needs more OOB DAM/EAI


Editorial Workflow and DAMIntegration With K4 or SmartConnection, orIts own editorial workflow management system

Products integrated with Editorial WorkflowDocumentum and SmartConnection (But

defunct?)Quasar Tech’s Nuqleo Publishing SystemNew: Telescope Publishing Platform (Book

publishers)


The dwindling DAM Microvendor

Continued consolidations…- OpenText (Artesia, Artesia OnDemand,

Vignette?)- Autonomy (Virage, MediaBin)Can lone DAM vendors serve the marketplace’s needs?- Horizontal offering- Development resources- Support services- Implementation services- Governance?- But, entrepreneurial spirit reigns


SaaS RisingRapid growth of hosted DAM category- Leaders include:

- OpenText Artesia OnDemand - Widen - GlobalEdit

Lingering issues around usability by internal creative workersPerfect for lightweight asset presentation to 3rd parties and distributed asset consumersTaking market share from traditional installation base (hence OT/Emotion acquisition + vendors offering SaaS solutions now)


Inexorably, Open SourceRemember WCMS Market 5 years ago, when the vendors scoffed at the open-source solutions?Open source is clobbering the WCMS vendorsWe are two years into open-source DAM cycleWithin the next 2-3 years, open-source DAM products will begin to encroach on the proprietary solutions

Products To Watch (May not be the winners… )FedoraEnterMedia (OpenEdit)RazunaResource SpaceD-Space


SummaryDAM Vendors, with a few notable exceptions, still go too horizontal Generally short on resources (development, implementation, support)Out-of-Box functionality is missing around plug-and-play with WCMS and other critical business systemsToo broad functionality, difficult to maintain ‘bloat’Upgrades to more modern platforms are costly and time-consumingToo many one-offs since vendors insist on doing implementationsRecently acquired vendors may be getting overloaded in parent company protocols


Summary (continued)Given all this, the spirit of innovation is generally alive and the products are moving forwardRarely do I speak with a DAM vendor who isn’t utterly convinced they have the best product in the market – great enthusiasm and excitement for the future of their productThe vendors that focus on key value propositions will succeed, the others will continue to lose market share


END Presentation

Questions?Email: [email protected]: joebachanaLinkedin: Joseph BachanaBlog: www.databasepublish.com/blog/jbachana212.575.5609 (office)

mailto:[email protected]

Date post:	07-Nov-2014
Category:	Technology
Upload:	joe-bachana
View:	2,309 times
Download:	0 times

Hss Trends May2009c

Technology