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Ht present

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Harriet Tubman Byway Proposal 2011
23
Harriet Tubman Underground Railroad Byway Websites Proposal
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Page 1: Ht present

Harriet Tubman Underground Railroad Byway

Websites Proposal

Page 2: Ht present

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Harriet Tubman Byway – Consumer Site Search

Log in

Newsletter Sign up

Maps & Destinations

Byway Blog

CalendarYour Family Trip Beginning on the

Underground Railroad – Content Begins Here

Book Your Trip

Rotating Carousel (up to 5):Photos

Latest NewsByway Description

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Attractions

Dining

Outdoor Recreation

Parks & Monuments

Shopping

Scenic Drive Link

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Harriet Tubman Byway – Consumer Site Search

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Page 4: Ht present

Event Calendar

History

Museums

Performing Arts

Purchase Tickets

Link to Education Site

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Harriet Tubman Byway – Consumer Site Search

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Page 5: Ht present

Visitor Center

Driving Directions

Driving Distances

Transportation

Services

Weather

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Harriet Tubman Byway – Consumer Site Search

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Freedom Trail

Page 6: Ht present

Interactive Freedom Trail

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Stewart’s Canal

Blackwater NWR

The Heart of Harriet Tubman Country

Harriet Tubman Organization Museum

Webb Cabin

Historic East New Market

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Camping

Lodging

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Harriet Tubman Byway – Consumer Site Search

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Database for each category – opportunity for sponsorships – level of participation can be determined by fee paid

Each entry can have microsite including: • name • address • phone• web address with direct link• Google map• photo slideshow or video• description

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Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Harriet Tubman Byway – Consumer Site Search

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Camping

Lodging

Sponsor – listings with a microsite including enhancements such as logos, videos and direct web links have on average a 4 to 5 time increase in visitor click-throughs.

Page 9: Ht present

County Chambers

Cambridge

Denton

Preston

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home Things to Do Arts & Culture Plan Your Trip Accommodations Cities & Towns

Harriet Tubman Byway – Consumer Site Search

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Links to: CVBsChambersTowns

Page 10: Ht present

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community/Education Site Search

Log in

Newsletter Sign up

Maps & Landmarks

Byway Blog

Driving Where Others Walked on the Underground Railroad –

ContentBook Your Trip

Rotating Carousel (up to 5):

PhotosLatest News

Byway Updates

Sponsor Opportunity

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Who Was Harriet Tubman?

Her Accomplishments

Suggested Reading

Other Tubman Sites

For Students

For Teachers

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community/Education Site Search

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Pages for each section, optimized for search and cross linked

Student/Teacher Worksheets

Page 12: Ht present

Jefferson Communications, LLC Proprietary Content 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

You can’t move in this area without tripping over something historic. And yet—too often—our kids only get to see the history of the rich, the vaunted and the already-remembered. How can you show your family that historical sites aren’t always cordoned off with velvet ropes and accompanied by costume interpreters?

Taking a driving tour following portions of the Underground Railroad through the Eastern Shore of Maryland is a good way to experience history in a new way—and many sites relate to the most famous “conductor,” Harriet Tubman. As part of its history, Maryland claims both a large section of the Underground Railroad and arguably its most famous “conductor,” Harriet Tubman. Maryland Byways lays out an Eastern Shore driving tour that takes you through landscapes that are nearly unchanged to a history that is on the edge of disappearing.

Start at the Visitors Center at Sailwinds Park, right off Rt. 50. Besides an impressive playground, stop to use the bathroom and get the “Finding a Way to Freedom” driving tour map, which serves as a good supplement to the book’s map, which is somewhat lacking in detail. In Cambridge, you can see the Dorchester County Courthouse that, in addition to being the site of slave auctions, was also where the trial of Samuel Green, who was sentenced to ten years in prison school

Bucktown General Store

Follow Black History on the Underground Railroad

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Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community/Education Site Search

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HistoryLiving in Maryland, we often take history for granted – as if every town is surrounded by fields and houses where slaves hid on their way to freedom. Thankfully, there are plenty of good resources to remind us of where we’ve been and of stories we must be sure not to forget.

Downtown Cambridge Discovery(Ages 3 -5)

Prepare: provide the name of a book/movie to read prior to the trip.Go: Provide a short tour that starts at the Visitors’ CenterContinue: Suggest a picnic at the park

Slavery in Maryland(Ages 6-9)

Prepare: give the name of a book to read prior to the tripGo: Suggest a stop on the HTURR BywayContinue: More activities

Worksheet Page Example

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What is the HTURR?

How to find it/Maps/Link to Consumer SiteRelated Projects

Geocaching/GPS

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community/Education Site Search

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Page 15: Ht present

What was the Underground Railroad?

Where did it go?

Local sites of interest

How to find it/maps

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community/Education Site Search

Log in

Page 16: Ht present

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community/Education Site Search

Log in

View and Search Events by Month, Day, Year and Event

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Donate Now!

Purchase Event Tickets

Article Downloads

Purchase Merchandise

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Home The Woman The Byway The URR Featured Events Store

Harriet Tubman Byway – Community Site Search

Log in

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Why Content Management? Content Management Systems allow website pages to be easily maintained and updated. This includes, for

example, adding new pages or removing pages. This is the main advantage above building a website in straightforward HTML that would normally be the end product of using some type of HTML editor.

Why Joomla! • Multiuser and Multilevel environment - many users can interact and contribute to the development of a

Joomla-based site. Users can be assigned to different groups with different privileges;• WYSIWYG editor - the intuitive What You See Is What You Get editor allows for easy editing of the content

online;• Additional components / modules - the Joomla system can be easily enhanced with additional

functionalities from integrating a forum to installing an E-commerce solution• Open Source - there is a huge pool of community resources available to provide support. There is an

enormous pool of people supporting the product. The forum on the Joomla.org site has over 200,000 members all providing support and input into making Joomla! a better product.

• Adding sections and categories along with new navigation for your site is simple. You can even reorganize your site's content handily and all content is searchable. Content management systems like Joomla! allow users to add and edit the content without needing to know HTML or have technical expertise in Web design.

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

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Joomla Content Management

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Search engine friendly title

Cut and Paste text entryEasy formattingEasy to add and tag photosEasy to add links

Meta description for search engines and Facebook entered here.

Easy Section and Category Article Assignment

Preview Entries before posting

• Ability to update by multiple users simultaneously• User access controls• Easy to add and tag photos for SEO and ADA

compliance

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Search Engine OptimizationHere are the five legs of SEO:• Have topically relevant links from important sites (get incoming links from relevant sites that

rank higher than your site).• Anchor Text (link the search words in content on your site with other sites – don’t use “click

here”).• Keyword-rich title tags (these are the page titles at the top of your screen).• Keyword-rich content (use the search words you want to be found by within text on your

site).• Internal hierarchical linking structure (have your site designed so links from one section to

another follow a structure - basically if you make your site easy for the user to navigate around you will have completed this step).

Remember that the keywords you select for your site should be relevant to your business and popular with the people searching.

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

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About Us

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

• In business for 20 years

• All-women organization

• Publish monthly parenting publication

• Publish five annual guides

• Develop and manage websites

• Website consultants• 2 weekly E-

newsletters• 3 annual events

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Qualifications

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Awards:2010 Google Favorite Place for ChesapeakeFamily.comMaryland Top 100 Minority Business Enterprise 200746 Design and Editorial Awards since 1998 most recently: Parenting Publications of America 2010 Awards (www.ParentingPublications.org)Website DesignGold: Chesapeake Family; Donna Jefferson, publisher; Heather Grant, new media director

“Home page is vertically deep and provides a lot of entry points with good topics highlighted on the page. The lead element contains four rotating stories, which rotate at a good pace or can be selected manually. The physical magazine can be viewed online as PDF pages; a nice mix of old school and new technology. “

Website General ExcellenceGold: Chesapeake Family; Donna Jefferson, publisher; Kristen Page-Kirby, editor; Heather Grant, new media director

“ChesapeakeFamily is the whole package -- an engaging Web site that has deep content that will keep parents coming back. The topical blogs are front and center on the home page, with other information organized around them. Clean, concise, web-friendly writing is sure to keep people coming back. Lots of directory information as well. “

Memberships:Parenting Publications of America SIPA – Specialized Information Publishers AssociationNorthern Anne Arundel County Chamber of CommerceSeverna Park Chamber of CommerceAnnapolis & Anne Arundel County Chamber of CommerceAnnapolis & Anne Arundel County Convention and Visitor’s BureauMaryland ReporterMaryland Green Business

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Contact Information

Jefferson Communications, LLC Proprietary Information 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I ChesapeakeFamily.com

Donna Jefferson 410-263-1641 ext. [email protected]

Heather Grant 410-263-1641 ext. [email protected]


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