Htc one campaign final report

HTC OneLaunch Campaign

Final Report

© Blyk Tuesday, April 11, 20232 Blyk

Campaign Brief & Objectives

^ Brief• To Promote HTC One on Blyk Platform which included:

• Mobile Platform

• Blyk Home Page

• MCA on Aircel

^ Objective• To create buzz around HTC One by highlighting its amazing

features

• To generate traffic in tune of 50000+ on their Facebook page

• Engage audiences through HTC One contest on Blyk

• Create TOM for the brand among Smart Phone users

• Targeted all the members across India


Blyk Campaign – Plan

^ Execution• The activity was spread over 7 days (a week) starting Saturday (28th

Apr’12)

• Saturday: It was a teaser day. We scheduled two programs to generate excitement about the product and contest around the corner

• Sunday: Road Block. We had a road block on Sunday where we had all the programs around HTC One

• Weekdays (Monday to Friday): Scheduled the contest where members need to reply to 3 different questions to qualify. Also had content channel with HTC One branding

• Gratification: One HTC One phone is being offered to the winner of the contest

• MCA (Missed Call Alert): Targeted 5 million unique users on Aircel across major cities/circles promoting HTC Facebook Link. 65 character message was created.

• Blyk India Home Page: Branded the page with HTC One phone.


Blyk Campaign – HTC One Calendar on Blyk

28 29

10 am- Fashion Poll SIZE ZERO

10 am Fatboy Slim

2 pm- Adventure Sports SKYDIVING

12 pm AVENGERS

2 pm TEASER for HTC Ouiz

4 pm Temple Run

30 1 2 3 4 5 6

12 pm Ouiz-1 12 pm Ouiz-2 12 pm Quiz-3 12 pm Quiz-4 12 pm Quiz

2 pm Bold Lips In or Out. Link it to HTC One

scree resolution

2 pm Jannat-2 Movie. Link it to HTC One Screen

2 pm SPORTS. Link it to HTC One Video+Photo

Click

2 pm Photography. Link it to HTC One Burst Photo

Freature

2 pm Bollywood Eye Candy. Link it to HTC

One's slim looks

Content Calendar for HTC One Campaign


Blyk Campaign – Home Page Branding


Blyk Campaign – Home Page Branding


Blyk Campaign – MCA on Aircel

29 april, 30 April, 1 MayCity/circle Message

· Delhi/NCRTake 99pics in a min. Check out http://on.fb.me/IgQsck

· MumbaiTake 99pics in a min. Check out http://on.fb.me/IgQsck

· ChennaiTake 99pics in a min. Check out http://on.fb.me/IgQsck

· Bangalore/Karnataka

Take 99pics in a min. Check out http://on.fb.me/IgQsck

· KolkataTake 99pics in a min. Check out http://on.fb.me/IgQsck

· Hyderabad/APTake 99pics in a min. Check out http://on.fb.me/IgQsck

· Pune/MahWatch HTC’s superhero phone on http://on.fb.me/IgQsck

· GujaratWatch HTC’s superhero phone on http://on.fb.me/IgQsck

· RajasthanWatch HTC’s superhero phone on http://on.fb.me/IgQsck

· PunjabWatch HTC’s superhero phone on http://on.fb.me/IgQsck

· EUPWatch HTC’s superhero phone on http://on.fb.me/IgQsck

2 May, 3 May 2012City/circle Message

· Delhi/NCRWhat is ‘Quietly Brilliant’? Check out www.htc.com

· MumbaiWhat is ‘Quietly Brilliant’? Check out www.htc.com

· ChennaiWhat is ‘Quietly Brilliant’? Check out www.htc.com


What is ‘Quietly Brilliant’? Check out www.htc.com

· KolkataWhat is ‘Quietly Brilliant’? Check out www.htc.com

· Hyderabad/APWhat is ‘Quietly Brilliant’? Check out www.htc.com

· Pune/MahVisit HTC at www.htc.com. Its Quietly Brilliant!

· GujaratVisit HTC at www.htc.com. Its Quietly Brilliant!

· RajasthanVisit HTC at www.htc.com. Its Quietly Brilliant!

· PunjabVisit HTC at www.htc.com. Its Quietly Brilliant!

· EUPVisit HTC at www.htc.com. Its Quietly Brilliant!

4 May 2012 , 5 May 2012City/circle Message

· Delhi/NCRWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· MumbaiWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· ChennaiWatch photography at 12000 ft. on http://bit.ly/TheHTCone


Watch photography at 12000 ft. on http://bit.ly/TheHTCone

· KolkataWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· Hyderabad/APWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· Pune/MahWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· GujaratWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· RajasthanWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· PunjabWatch photography at 12000 ft. on http://bit.ly/TheHTCone

· EUPWatch photography at 12000 ft. on http://bit.ly/TheHTCone


Saturday Campaign - 1

9%Users responded to the first SMS


Campaign Response Analysis

Male-Female Ratio

Top Circles

Age Dispersion

GeographicDispersion


Saturday Campaign - 2

17%

Users responded to the first SMS



Male-Female Ratio

Top Circles

Age Dispersion



Sunday Campaign - 1

11%




Male-Female Ratio

Top Circles

Age Dispersion



Sunday Campaign - 2

21%



Campaign Response Analysis: Consolidated Report

Male-Female Ratio

Top Circles

Age Dispersion



Sunday Campaign - 3


Sunday Campaign - 4

15%




Male-Female Ratio

Top Circles

Age Dispersion



Monday Campaign - 1

13%




Male-Female Ratio

Top Circles

Age Dispersion



Monday Campaign - 2

14%




Male-Female Ratio

Top Circles

Age Dispersion



Tuesday Campaign - 1

13%




Male-Female Ratio

Top Circles

Age Dispersion



Tuesday Campaign - 2

19%




Male-Female Ratio

Top Circles

Age Dispersion



Wednesday Campaign - 1

11%




Male-Female Ratio

Top Circles

Age Dispersion



Wednesday Campaign - 2

9%Users responded to the first SMS



Male-Female Ratio

Top Circles

Age Dispersion



Thursday Campaign - 1

12%




Male-Female Ratio

Top Circles

Age Dispersion



Thursday Campaign - 2

8%Users

responded to the first

SMS



Male-Female Ratio

Top Circles

Age Dispersion



Friday Campaign - 1

14%




Male-Female Ratio

Top Circles

Age Dispersion



Friday Campaign - 2

16%Users responded to

the first SMS



Male-Female Ratio

Top Circles

Age Dispersion



Result – Till 14th May’12


Result – Till 14th May’12


Blyk on Aircel

^ India’s First Interactive Youth Mobile Service That Connects You With Your Favorite Brands, Offers & Updates, and Brings To You Stuff That You Like.

Date post:	07-May-2015
Category:	Business
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Htc one campaign final report

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