Making music services happenMaking music services happen

For discussion only

3G

FMFM

Record songs from everywhere

Madonna.mp3

Britney.mp3

Beyoncé.mp3

LadyGaga.mp3

Eminem.mp3

Rihanna.mp3

Recording music. Legal and for free.

Record songs from everywhere

1. Records the Radio Broadcast:

1. Records the Radio Broadcast:

Talk, Jingles and Commercials3. Removes: Talk, Jingles and Commercials3. Removes:

4. Saves Songs:4. Saves Songs:

TimeTime

Talk...

2. Divides into:

Commercial Talk Song Talk...

2. Divides into:

Commercial Talk Song

Select on internet radio

Nokia Music Store

PopCatcher

Internet radio recording

Select radio stationRadio Atlantico Other

…Save all songs

Save only songs with genre

Save songs from artists Add…Madonna, Britney, …

Add…Rock, Pop, …

Select to save All songs Songs from selected artists Songs by genre

3G

FM radio settings

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Nokia Music Store

PopCatcher

FM recording settings

-FM Radio station 1

FM Radio station 2

+ 101.9 MHz

- + 104.3 MHz

Change radio station

Get titles and covers

After 50 songs

Always

Record new songs When charging With FM + charging Manual start Always on

Select to Save songs from two radio

stations Get titles and album covers

over internet Record new songs always

or preserve your battery

FM is everywhere• FM radio is available for all

users • Users do not need

subscriptions with flat rate data plan (but works nicer).

• FM radio recording is also suitable for Eastern Europe.

Each song is a teaser to get online

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Online Music Store

Maroon 5

This love

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Get titles

Music from101.9 MHz

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Nokia Music Store

Music from101.9 MHz

YOU MIGHT

LIKE?

Cat-A-Tac

The Diggs

Disputed

Each song is a teaser to get online

Every new song is a reason to get online

• Every new songs is a reason to get online:

– Titles and artists

– Album covers

– Recommendations

• Each song has a direct link to “the right place” in the online store

• Intuitive and easy-to-use

– Recommendations and test listening

– Buy other songs and full albums from artist

Music from101.9 MHz

YOU MIGHT

LIKE?

Cat-A-Tac

The Diggs

Disputed

Each song is a teaser to get online

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Nokia Music Store

Online Music

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Nokia Music Store

Online Music

Comparison

3G WLAN FMUsage cost • High cost for most people.

• Requires a subscription with flat rate plan for data.

Small area coverage. FM is free.

User availability • End of 2008, only 11% of worldwide subscriptions are 3G. • End of 2013, 3G/4G subscriptions will reach 30%. (www.in-stat.com)

Not used by most people due to encrypted networks.

FM is global.

User complexity Needs correct operator setup. Needs open WLAN.

Normal users tend to think WLAN is difficult.

Everybody knows FM.

FM requires no setup.

Audio quality • 3G networks maybe not enough for high quality radio streaming when moving around (stops for buffering). • 4G networks are ok.

The quality is as high as the radio stations selected bitrate, normally only 64-128 kbps.

Audio quality is similar or higher than most streaming internet radio.

Battery Medium battery consumption. High battery consumption. Low battery consumption.

Best Mobile Application

Mobile World Congress Barcelona

PopCatcher in a nutshell• Loved and approved

solution for mp3 players.• Continuously makes users

get online.• Business model controlled

by the mobile phone manufacturer or operator.

• Teaser for music – pushes the users to online music services with their mobile handset.

16 new songsMaking music services happen!

Making music services happenMaking music services happen

For discussion