Http:// MARPHLI Cutting-Edge Issues in Management and Leadership Bradley A. Perkins, MD, MBA...

http://www.cdc.gov/about/goals

MARPHLI Cutting-Edge Issues in Management and Leadership

Bradley A. Perkins, MD, MBADirector

Office of Strategy and Innovation, CDC

Introducing CDC’s Health Protection Goals

Achieving Health Impact

in a Goals Environment

http://www.hhs.gov/

http://www.cdc.gov/


Key Questions about Goals

• Why Goals…Why now?• Where did these Goals come from? • What are the Goals? • How and when can I & my organization work with CDC on these Goals?

http://www.hhs.gov/

http://www.cdc.gov/


Why Goals…Why now?• Change:• Technology & Communications, Globalization, Science, Demographics, Public expectations, Healthcare costs, Federal deficit• Adapt:• Futures Initiative• Why Goals?

To help CDC and its partners adapt to change• Why Now? Because we believe that we can accelerate health impact & mitigate risks

http://www.hhs.gov/

http://www.cdc.gov/


Where Did These Goals Come From?

• June 2003 - Futures Initiative:– Six Strategic Imperatives– Organizational Changes– Health Protection Goals

• Fall 2004 – Goal Pilot Teams: Adolescents, Adults, & Preparedness

• Spring 2005 – Goal Pilot “Trailblazer” Teams: Adolescents, Obesity, Influenza & Preparedness• August 2005 – Agency vision for Goals Implementation

http://www.hhs.gov/

http://www.cdc.gov/


Goals Architecture Definitions

• Goal: A broad description of an intended outcome (performance measure)• Objective: A targeted outcome to achieve a goal (performance measure)• Strategy: An approach to achieve an objective• Action: A specific course of activity that advances the strategy (performance measure)

http://www.hhs.gov/

http://www.cdc.gov/


Goals Architecture Example• Healthy Homes Goal: Protect and promote health through safe & healthy home environments. (performance measure)

– Objective: Decrease injuries form home health hazards. (performance measure)

• Strategy: Reduce falls due to home health hazards by building awareness among home buyers & home builders

– Action: National campaign to educate older adults about preventing fractures from falls due to home health hazards (performance measure)

http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?

Healthy People Healthy People During Every Stage During Every Stage

of Lifeof Life

Healthy People in Healthy People in Healthy PlacesHealthy Places

People Prepared for People Prepared for Emerging Health Emerging Health

ThreatsThreats

Healthy People in a Healthy People in a Healthy WorldHealthy World

http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?

Infants & Toddlers

ChildrenAdolescentsAdultsOlder Adults &

Seniors


of Lifeof Life



ThreatsThreats


http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?

WorkplaceCommunitiesHomesTravel &

RecreationHealthcare

SettingsSchoolsInstitutions

Infants & Toddlers


Seniors


of Lifeof Life



ThreatsThreats


http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?




Infants & Toddlers


Seniors


of Lifeof Life



ThreatsThreats


PreventDetect & Report x 3InvestigateControlRecover x 2Improve

http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?

Health PromotionHealth ProtectionHealth Diplomacy




Infants & Toddlers


Seniors


of Lifeof Life



ThreatsThreats


PreventDetect & Report x 3InvestigateControlRecover x 2Improve

http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?


InfluenzaAnthraxPlagueEmerging InfectionsToxic Chemical

ExposureRadiation Exposure




Infants & Toddlers


Seniors


of Lifeof Life



ThreatsThreats


http://www.hhs.gov/

http://www.cdc.gov/


What are the Goals?


InfluenzaAnthraxPlagueEmerging InfectionsToxic Chemical

ExposureRadiation Exposure




Infants & Toddlers


Seniors

Goal Action PlansGoal Action Plans


of Lifeof Life



ThreatsThreats


http://www.hhs.gov/

http://www.cdc.gov/


Goal Action PlansGoal Action Plans

• Conduct assessment & modeling• Identify key collaborative opportunities• Identify key gaps• Identify research needs• Define objectives, strategies & actions with performance measures• Provide prioritized funding recommendations

http://www.hhs.gov/

http://www.cdc.gov/


How can I be Involved in the Goals?

Goal Action Planning

Funding &Performance

Jun 2006* – Apr 2007 Apr 2007 – Apr 2008

Inventory & Discovery

Now – Jun 2006

• Inventory of shared CDC & partner activities

by goal

• Inventory of shared performance measures

• Prioritization of work by

contribution to goals

• Planning for & defining sharedperformance measures

• Funding based on prioritization & performance

• Improved performance

over time based on monitoring

*Repeating annual cycle, Partners meeting in March 2007

http://www.hhs.gov/

http://www.cdc.gov/



Jun 2006* – Apr 2007 Apr 2007 – Apr 2008


Now – Jun 2006


by goal











http://www.hhs.gov/

http://www.cdc.gov/




Jun 2006* – Apr 2007 Apr 2007 – Apr 2008


Now – Jun 2006


by goal










http://www.hhs.gov/

http://www.cdc.gov/



Jun 2006* – Apr 2007 Apr 2007 – Apr 2008


Now – Jun 2006


by goal











http://www.hhs.gov/

http://www.cdc.gov/



Jun 2006* – Apr 2007 Apr 2007 – Apr 2008


Now – Jun 2006


by goal











http://www.hhs.gov/

http://www.cdc.gov/


Learn More AboutCDC’s Health Protection Goals


http://www.hhs.gov/

http://www.cdc.gov/


Key Questions About Goals

What is the best way to engage you, our Partners, to work with CDC on these Goals?

http://www.hhs.gov/

http://www.cdc.gov/


MARPHLI Cutting-Edge Issues in Management and Leadership

Bradley A. Perkins, MD, MBADirector

Office of Strategy and Innovation, CDC

Introducing CDC’s Health Protection Goals

Achieving Health Impact

in a Goals Environment

http://www.hhs.gov/

http://www.cdc.gov/

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