Project 3Alex Hughes; Gabe Persons; Lulu Wang; Pui MoFormer member: Corrie Colombero Mentor: Tiffany & Tony
http://www.etsy.com/listing/60230462/carnival-photography-ferris-wheel-photo
Research• Music reflects individual’s cultural
identity and characteristics (Stuart, 1996)
• Nostalgia helps us deal with our identity transitions (Hepper, Ritchie, Sedikides, & Wildschut, 2012)
Research• Music reflects individual’s cultural
identity and characteristics (Stuart, 1996)
• Nostalgia helps us deal with our identity transitions (Hepper, Ritchie, Sedikides, & Wildschut, 2012)
• Old news articles can cause nostalgia (Hepper, et al., 2012)
Insights• Music with images triggers more vivid
memories than either by themselves• Pairing music with relevant images
can help reveal our personal and social identity
Insights• Music with images triggers more vivid
memories than either by themselves• Pairing music with relevant images
can help reveal our personal and social identity
• By understanding how our musical taste evolved, we can understand how our identity has changed
Concepts• Visual-auditory library
– Automatically pairs user’s music with personally and socially relevant imagery
Strategies• Would be distributed through the
iTunes App Store• Partner with a news website• Easing integration with music listened
to before iTunes came out
Strategies• Would be distributed through the
iTunes App Store• Partner with a news website• Easing integration with music listened
to before iTunes came out• Sharing libraries between users
Definitions• Identity: product of past experiences
couched within an environmental context• Management: Giving users a tool to create
a visio-auditory timeline, which they can use to interpret their identity.
Our Core• Broad core: recognizing identity
through music• Conceptual core: help users
recognize identity by building associations between music, personal context and social context.
Persona 1Patrick Helpmann
Age: 20
Profession: Waiter
Hobbies: Running, cooking, fishing
• Goal: Relax after getting home• Goal: Unpack the day’s events• Pain Point: Spending too much time organizing music
library.
“I’m on my feet all day. When I get home, I like to just sit at my desk and unwind.”
Persona 2Shannon Richie
Age: 29
Profession: Journalist
Hobbies: Piano, watching movies, photography
• Goal: Pass the time while traveling.• Goal: Emotionally connect to music.• Pain Point: Doesn’t want to view an overwhelming
interface.
“I can’t ride the subway without listening to music anymore; it’s just too boring.”
Survey• Most users listen to music with
Computer or Ipod/Iphone device• Computer listeners tended to do it to
relax• Mobile uses tended to be more into
music, and listen to it to pass the time and to connect to it.
Content in image shower• Facebook post• Personal/images( facebook,
computer, mobile device, tagged photos in facebook)
• Images relevant to songs• News relevant to year+ content of
facebook post+ location
Testing Results First test• Positives:
–People understood the interface–Got through it on their own–Easy to learn
• Negatives:– People didn’t understand how to
move back to year after they selected a month
Testing Results First test• Positives:
– People mainly understood the new features of the interface
– Got through it on their own• Negatives:
– People didn't realize you can interact with the presentation
– People didn't want to login through Facebook.
Reference• Easing integration with music listened to before iTunes came out• Hepper, E.G., Ritchie, T.D., Sedikides, C, Wildschut, T. (2012).
Odyssey's end: Lay conceptions of nostalgia reflect its original homeric meaning. Emotion, Vol 12(1), 102-119.
• Nicole, C. (2006). Nostalgia, Memory, and Modernity: Bridal Portraits in Contemporary Beijing. Visual Anthropology: Published in cooperation with the Commission on Visual Anthropology, Vol (19), Issue 1.
• Juhl, J., & Routledge, C. (2013). Nostalgia bolsters perceptions of a meaningful self in a meaningful world. In J. Hicks & C. Routledge (Eds.), The experience of meaning in life: Perspectives from the psychological sciences (pp. 213-226). New York, NY: Springer Press.
• Stuart, H. (1996). Questions of Cultural Identity. (Google eBook).• http://musicmachinery.com/2012/07/12/whats-your-musical-
stereotype/• http://www.sciencedaily.com/releases/2009/01/090121174126.htm