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D Monday, January 5, 2009 METRO What is Urban life all aboUt? Dark addiction? I should coco A life behind bars: Metro’s survey reveals that huge numbers of urbanites are card-carrying chocaholics IT IS one of the most addictive substances known to man. Ireland is now awash with it; it has infiltrated our homes, our workplaces and even our schools. Children are now buying it on the street with their pocket money. Derived from a tropical plant, it is shipped here by the crateload for sale and supply to an increasingly addicted population. And urbanites are among the weakest users when it comes to resisting it. Between any given Monday and Friday, 94 per cent of you will have consumed some form of chocolate. In fact, one in five urbanites eat chocolate every single day. According to Metro’s latest Urban Life study, urbanites are not only defined as young professionals working in the city − they are almost all card-carrying chocaholics. And before you start making any sexist conclusive jumps − the boys are not that far behind the girls when it comes to coco-consumption. Whether or not urbanites think it will help keep their chocolate intake quiet, Wispa is the chocolate of choice during men’s and women’s working hours, with 32 and 37 per cent opting for one, respectively. With 21 per cent of the vote, the second-favourite proved that when people have a break, they do indeed have a Kit Kat. Wispa and Kit Kat managed to beat traditional ‘girlie’ chocolates Maltesers, Dairy Milk and Galaxy into third, fourth and fifth place respectively, while tough-man bars like Snickers and Mars were pushed to third and fifth, respectively. The top reason for buying chocolate among men and women was that they ‘just fancied it’; however almost twice as many women listed ‘inexplicable craving’; ‘boredom’; ‘as a reward’; ‘stress’; and ‘celebrations’ as their excuse. When asked if chocolate was better than sex, 81 per cent of men said ‘no’, but only 58 per cent of women agreed with them; 36 per cent of women said ‘it depends’ − but failed to specify ‘on what’. Urban Life is Metro’s innovative study of ‘Urbanites’ – young, full-time working professionals in Greater Dublin. Every year we research the opinions of 2,000 Metro readers, asking for their views on everything from current affairs to must-see movies. n What do I get out of it? We’re giving away €27,000 in prizes – hundreds of cinema goodies worth €35 and €1,000 in cash after each survey. If you complete five or more of our six surveys, you will be entered into our €3,000 prize draw. n What’s involved? The survey is sent to Urban Life members every six to eight weeks. All surveys are online and only take 15 minutes. n Sign me up now Visit www.myurbanlife.ie/join or FREE TEXT to 50400. Text TNS (space) first name (space) e-mail address to register your interest in taking part.

Transcript

D Monday, January 5, 2009 METRO �

What is Urbanlife all aboUt?

Dark addiction? I should coco

A life behindbars: Metro’ssurvey revealsthat hugenumbers ofurbanites arecard-carryingchocaholics

IT IS one of the most addictivesubstances known to man.Ireland is now awash with it; it has

infiltrated our homes, ourworkplaces and even our schools.Children are now buying it on thestreet with their pocket money.Derived from a tropical plant, it is

shipped here by the crateload forsale and supply to an increasinglyaddicted population.And urbanites are among the

weakest users when it comes toresisting it.Between any given Monday and

Friday, 94 per cent of you will haveconsumed some form of chocolate.In fact, one in five urbanites eat

chocolate every single day.According to Metro’s latest Urban

Life study, urbanites are not onlydefined as young professionalsworking in the city − they are almostall card-carrying chocaholics.And before you start making any

sexist conclusive jumps − the boysare not that far behind the girls whenit comes to coco-consumption.Whether or not urbanites think it

will help keep their chocolate intakequiet, Wispa is the chocolate ofchoice during men’s and women’sworking hours, with 32 and 37 percent opting for one, respectively.

With 21 per cent of the vote, thesecond-favourite proved that whenpeople have a break, they do indeedhave a Kit Kat.Wispa and Kit Kat managed to

beat traditional ‘girlie’ chocolatesMaltesers, Dairy Milk and Galaxyinto third, fourth and fifth place

respectively, while tough-man barslike Snickers and Mars were pushedto third and fifth, respectively.The top reason for buying

chocolate among men and womenwas that they ‘just fancied it’;however almost twice as manywomen listed ‘inexplicable craving’;

‘boredom’; ‘as a reward’; ‘stress’;and ‘celebrations’ as their excuse.When asked if chocolate was

better than sex, 81 per cent of mensaid ‘no’, but only 58 per cent ofwomen agreed with them; 36 percent of women said ‘it depends’ −but failed to specify ‘on what’.

Urban Life is Metro’sinnovative study of ‘Urbanites’– young, full-time workingprofessionals in GreaterDublin. Every year weresearch the opinions of 2,000Metro readers, asking for theirviews on everything fromcurrent affairs to must-seemovies.n What do I get out of it?We’re giving away €27,000 inprizes – hundreds of cinemagoodies worth €35 and€1,000 in cash after eachsurvey. If you complete five ormore of our six surveys, youwill be entered into our €3,000prize draw.n What’s involved?The survey is sent to UrbanLife members every six toeight weeks. All surveys areonline and only take 15minutes.n Sign me up nowVisit www.myurbanlife.ie/joinor FREE TEXT to 50400. TextTNS (space) first name(space) e-mail address toregister your interest in takingpart.

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