OSCAR SALINAS GRAPHIC DESIGN

Contents

BRANDING CASE STUDIES DEVELOPED IN AUSTRALIA

EPRA Rottnest Island General Store

State Theatre Centre of Western Australia

Breakwater

SELECTED PUBLICATIONS COMMISSIONED IN AUSTRALIA AND MEXICO

CODA Architects Manifesto Brochure & website design

Match The Summer Brochure

Rio Tinto Beyond Rare, The history of the Argyle Pink Diamonds

Editorial Designio Book Cover Design and Editorial Design

SELECTED MARKS

Personal selection of marks, symbols and icons developed in Australia and Mexico.

ASSORTED ILLUSTRATION& DESIGN PIECES.

Personal selection of marks developed in Australia and Mexico.

PLAY

Personal projects Typography, Illustration, Design, Sculpture, Toys…

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OSCAR SALINAS GRAPHIC DESIGNER

Educational Background • Universidad Intercontinental, Mexico City. Bachelor of Graphic Design. 1996-2000• Universidad Intercontinental, Mexico City. Typography Postgraduate studies, 2000-2001

LanguagesEnglish, Spanish

SkillsArt direction, editorial design, brand development, web design, basic HTML, illustration, typeface design, character design. Software: Illustrator, QuarkXpress, InDesign, Photoshop, Dreamweaver, Fireworks

Work History • Dynamo Diseño, Graphic Designer. 2000-2001. Mexico City• Milenio 3 (milenio3.com.mx), Senior Graphic Designer, Art Director 2000-2006. Mexico City• Freelance Graphic Designer. 2007. • Block Branding (blockbranding.com.au), Senior Graphic Designer. 2008 - ongoing. Perth, WA

Selected Awards • Judge’s Selection. Rotman typeface. Letras Latinas Typography Biennial, 2006. São Paulo, Brasil• a! Diseño Award 2006, Gold Award, Annual Report category. ASUR 2005 Annual Report• Silver Award 2006, Overall Annual Report category. International ARC Awards. 2005 Grupo Desc Annual Report.• Silver Award 2006, Overall Annual Report category. International ARC Awards.Grupo Modelo 2005 Annual Report• Bronce Award 2006, Overall Annual Report category, International ARC Awards. asur 2005 Annual Report• Gold Award 2007, Overall Annual Report category, International ARC Awards. ALSEA 2006 Annual Report• League of American Communications Professionals. Overall Excellence (Platinum Award). ALSEA 2006 Annual Report• League of American Communications Professionals. Best Visual Design (Gold Award). ALSEA 2006 Annual Report• League of American Communications Professionals. Top 100 Communications Materials of 2007 (Ranking at #11). ALSEA 2006 Annual Report

Exhibitions • Mexican Typography Showing, Tipografilia 2002 Typography Conference, Mexico City• Latin American Type design exhibit. Letras Latinas Biennial, 2004. Mexico, Argentina, Brasil and Chile, published at Tipográfica magazine, Argentina• Latin American Type design exhibit. Letras Latinas Biennial, 2006. Mexico, Argentina, Brasil and Chile, published at Tipográfica magazine, Argentina• Typographic Posters. Mexico City’s culture exhibition. Zaragoza, Spain, 2007. Curated by Tiypo Magazine

Selected Publications • Tipográfica Magazine No. 60. Argentina, 2004. Posters for Mitla Font and Gruexa typefaces for the 2004 Letras Latinas Biennial• Dos Logos, Ed. Die Gestalten Verlag, Germany, 2004• Dingbats design collaboration for Mexingbat proyect Tiypo Magazine, 2006• Tres Logos, Ed. Die Gestalten Verlag. Germany, 2004 • Cuatro Logos, Ed. Die Gestalten Verlag. Germany, 2008• Marcas & Trademarks MEX, Ed. Gustavo Gili, Spain, 2008

E1: oscarsl14@hotmail.com E2: oscar@osldesign.comMob: 0433 007 419Current location: Melbourne, VICBorn: 14.03.1978, Mexico City, MexicoAustralian Permanent Resident since 2007

Disciplines: Art Direction, Editorial Design, Brand Development, Web Design, Basic Html, Illustration, Typeface Design, Character Design. Software: Adobe Creative Suite, Quarkxpress, Microsoft Office.

BRANDING CASE STUDIES DEVELOPED IN AUSTRALIA

EPRA / Branding Case Study

EPRA is a government authority charged with revitalising Perth’s underutilised urban areas. While EPRA as an organisation was very clear in its intent, their branding lacked focus and systems by which efficiencies could be gained. The new EPRA brand identity reflects the professionalism of the organisation while remaining approachable and fresh.

Rottnest General Store / Branding Case Study

Located off the coast of Perth, Rottnest Island has been for over 70 years, a favourite holiday destination for generations.

A completely new identity was created for the Island's General Store, introducing a look and feel respectful of the history and heritage of this laid-back and informal nature of this very special destination.

TEA / COFFEEFRUITCOOKING NEEDSFISH / HOT PACKS

TEA / COFFEEFRUITCOOKING NEEDSFISH / HOT PACKS

TEA / COFFEEFRUITCOOKING NEEDSFISH / HOT PACKS

Proposed marketing material.

State Theatre Centre of Western Australia / Branding Case Study

Opening its doors in 2010, the State Theatre Centre of Western Australia will be Perth's most important performing arts venue.

The Identity of The Centre was developed working closely with the Department of Culture and the Arts, inspired by the work of West Australian artist Howard Taylor, the venue's elegant architecture and the concept of light.

Simultaneously to the Identity's development, The Centre's marketing materials and a complex directional and marketing signage system was created.

A system has been developed for The Centre's directional and marketing signage, including the venue's back of house areas.

Advertisement templates

The Breakwater / Branding Case Study

The new Breakwater is one of Perth’s premier hospitality venues, overlooking the water in Hillarys Boat Harbour. The Breakwater incorporates a stunning bar that spills out onto the boardwalk, an upstairs cocktail lounge and restaurant, and a beautifully appointed private function suite. The brand architecture and sub-brands had to blend with the venue's architecture and interior design so it wouldn't stand out, but it had to reflect the qualities this high-end bar, restaurant, lounge and functions centre.

Photography: f22

SELECTED PUBLICATIONS COMMISSIONED IN AUSTRALIA & MEXICO

Match / The SummerBrochure for housing development project by Match, a Boutique development company.

Photography: Tungsten

CODA ManifestoDesign and layout for CODA, one of Perth’s most dynamic young architecture studios. This document outlines their approach to architecture.

CODA WebsiteDesign, structure, interface design and art direction for CODA's website, CODA, is one of Perth’s most dynamic young architecture studios.

Flash magic by Sumo

www.coda-studio.com

Rio Tinto, Beyond Rare, The history of the Argyle Pink Diamonds

Editorial design and layout of Beyond Rare, a book that commemorates 25 years of Pink Diamond Tenders, and to documents the history of the mine that has a remaining lifespan of less than ten years. This book accompanies the Tender in a box set.

Editorial Designio

Book and Cover Design for Editorial Designio, a Latin American publisher based in Mexico City that is solely dedicated to the publishing of architecture and design-related books.

Alsea / Annual ReportAlsea is the leading operator of restaurants in Latin America, and operates global brands with proven success such as Domino's Pizza, Starbucks Coffee, Burger King and Chili's Grill & Bar. This document obtained three important awards by the LACP (League of American Communications Professionals):• Overall Excellence (Platinum Award)• Best Visual Design (Gold Award)• Top 100 Communications Materials of 2007 (Ranking at #11)

Urbi Corporate BrochureBrochure for an important Mexican housing development company.

Aeropuertos del SuresteAnnual Reports for Mexico's largest airport operators.

Grupo Modelo / Annual ReportAnnual Report for one of the world's largest producers of beer, with Corona as their flagship product.

Corporación Moctezuma / Annual ReportAnnual Report for an large mexican producer of concrete and cement for the construction industry.

SELECTED MARKS,SYMBOLS AND ICONS

ASSORTED ILLUSTRATIONS & DESIGN PIECES

Character Design and illustration created for a pitch.

My own wedding invitation. One of the most challenging projects I've been involved!

Illustrations for an advertising project for Boomerang Channel Latin America.

Art direction and design for Block Branding's Manga-styled newsletter. Manga illustration by TubeNose

Design and Illustration for poster

Poster depicting a Mexican slang for a collective exhibition in Zaragoza, Spain.

Illustration commissioned by typography magazine Tiypo.

Character design for a gourmet café.Illustration for self-promotional product for Block Branding.

Characters design proposal for pitch.Sadness and optimism after all the bad stuff my country's been through!

Character design proposal.

PLAY

Rotman TypefacePart of the judge's selection at the Second Latin-American Typography Biennial, 2006

Gruexa Typeface

Hand-made Loompen Plush ToysSold at Kong Store and Gallery, Mexico City.

Loompen ornamental characterLimited edition, 90 cm tall, hangable character, sold at Kong Store and Gallery, Mexico City.

THANK YOU FOR LOOKING.