http://www.youtube.com/user/gigiroxy?feature=mhee

• Imagine answering your phone and being told your 6 year old daughter has been kidnapped!..where is she? Who has her? WHY her? … who would u call? You are in a dilemma: not knowing if to call the cops or follow the instructions given to you… http://

youtu.be/c7gfjcjAp84

Where the name comes from• U-Perdu= Your lost in french• We wanted a name that did not

incite panic or fear. • A name that didn’t make you think of

the worst, i.e. a kidnap, a murder.

What kind of research?• We researched the type of microchips are on the

market. • We researched the perfect, durable and not

harmful material for the human body• We found out the perfect target market is Mexico;

because of the situation. • http://www.infomascota.com/perros/cuidadosgenerales-perros/188-ique-es-el-microchip-y-como-funciona• Violence in Mexico: http://latino.foxnews.com/latino/news/2011/11/21/mexican-drug-cartels-growing-force-in-

new-mexico/

What reasoning, such as decision-making strategies, did we use in creating the product?

• In order to come up with our product, we took in consideration the fact that we live in the neighboring city of one of the most dangerous in the world. Most of us having family in Mexico, and our families have to face this danger every single day.

• We wanted to come up with something that may help change the life of one person and maybe even influence the world.

• No one wants to loose a family member because of the cold blooded action of a ruthless person

• With this product, we will take safety in our hands and help you find your loved one

Benefits• MANY!• This will be the first human tracker that will

eventually be used to save a life• “A perfect world does not exist, but the feeling of

safety and peace of mind can make ones world perfect”

• Our mission: To reduce tragedies and aid in the finding of YOUR loved one.

How U-Perdu works!• It will be injected

under the neck (pain free) using a hypodermic needle.

• It will have a microchip which will be the tracer-connected to our special service calling center and locater.

How U-Perdu works contd!• Each chip will contain a special

identification number that will contain the name, blood type, address and a contact number.

• Our system will send a signal to the microchip that will locate the person

• Lifetime of 25 years (after 25 years a replacement will be needed)

Materials• The microchip has a small circuit inside a

biocompatible glass• It is covered with Aralyne, a latex like

material, which is the main reason why this product is so innovative- the organism will not reject it.

• Once the U-Perdu is injected, the organism will form a thin layer of protein that will keep it intact, preventing displacement or migration.

Size of U-Perdu• The size of

a rice grain

• 11.2 mm long and 1.2 mm in circumference

Cost

• For a limited time only!!! From a price of $499 the chip will sell for $199!! WOW!

• And onlyyyyyyyy $19.99 (monthly)• FIRST MONTH FREE!!

• But call today and get a special gift!

• HOW MUCH DOES YOUR SAFETY COST???!

Target Market

• Mexico has suffered a total of 692 kidnappings ONLY between January and June 2011

• http://insightcrime.org/insight-latest-news/item/1386-mexico-government-counts-almost-700-kidnappings-in-2011arget market

• It was important for us to create a product or service that could help eliminate or reduce these tragedies and prevent them from extending into the U.S.

• We wanted to give our target a sense of hope; that though their government is not fully cooperating, there may be a product to give them a peace of mind

Proposed Advertisement

• Online (Facebook)• Magazines• Newspapers• GoogleAds• Television commercials

INSTRUCTIONS

Why this type of advertisement?• We want to save most people we can• To reach our goal to save life's, we have clinics all

over the country and a 24 hour customer service emergency number

• 1-800-uperdu . 100% confidential and reliable • These advertisement methods are fast,

accessible, and efficient for all

Drawbacks to our U- Perdu?• Cost: Based on the technology we will be using

and the materials, we might not have enough funding

• $$$$• The chip may move to another part of the body or

may become unreadable (rare cases)• Will our target market afford U-Perdu?