Business Cards

http://www.youtube.com/watch?v=4k4mkL70E3g

The Importance of a Business Card

Business Cards are often considered to be the strongest marketing tool for a company.

Business cards should be attractive, professional, and well-organized.

Parts of A Business Card

Name Job Title Company or Employer Contact Information

▪ Phone Number▪ Email

Company or Business address▪ Physical address▪ Web address

Visual Design / Logo

Parts of a Business Card

• Name?

• Job Title?

• Company?

• Company Address?

• Website?

• Contact Information?

Effective Business Cards

The key to creating an effective business card is to have a QUALITY layout, which is why we need to follow the Design Principles.

Achieving a quality layout is KEY

Contrast Repetition Alignment Proximity

Utilize Design Principles:

Think about how you want to attract your viewer. The placement of your text and image is very important.

Contrast

Avoid elements that are similar

If the type, color, size, line, thickness, shape, space are the same then make them DIFFERENT

Majority of Font size should be 8

Repetition

Repeat visual elements of the design throughout.

You can repeat color, shape, texture, space relationships, line thickness, and sizes in order to create unity

Alignment & Proximity

Same info Organized

diff. Look @:

Placement Alignment Proximity

Some white space is okay.

Choose the best one

Thoughts?

Review

Name the Important Parts of a Business Card:

Your Assignment

Create a Business Card promoting yourself or a business

Objectives:• Must be standard size: 3.5” x 2”• Must include all important elements• Must be neat, professional, and attractive• Should NOT have any errors• Must include terms discussed (CRAP)• Should look at Grading Rubric on Class Website