Grooming Extraordinaire

Furry Holidays

http://www.youtube.com/watch?v=URvMn26C9ug

Grooming Extraordinaire

Hi I am Snoopy from Peanuts. Let me introduce you to the team:

Sanjay Kumar Sarika Prasad Sridhar Sarnobat Bhavani Yella

I will let these guys talk while I finish my leftovers

History & Facts

Grooming Extraordinaire was founded in 1988 by Mark A. Collins

Voted #1 by San Jose Magazine and The San Jose Mercury News.

Current Target Market Pet owners in San Jose’s Rose Garden and

Willow Glen neighborhood & neighboring

Goals Showroom quality grooming Reach customers outside of zip code

95125/95126 Better websites More new customers

Value Proposition Highly trained and experienced

employees. Trained as per National Dog Grooming

Association standards. Other pet groomers in the area employ

apprentices learning on the job Competitive Pricing Convenient Location

Competitors The Groomery Doggie stylezz Pet Smart

History & Facts

Current Situations

Using postal fliers to target 95125.

Review from users on yelp Website- not aesthetically

pleasing, no great call to action,

No ecommerce marketing No social media presence

(other than Yelp)

Current Websitehttp://www.groomingextraordinaire.com

New WebsiteSocial Elements

Claim 10% offCall to Action

Signup option

http://groomingservices.webstarts.com/index.html?r=20121125150357

Everyone is paying attention.. no one is sleeping

Internet Campaign

What we used: Google Adwords Facebook LinkedIn Email Campaign

Google Adwords

Some Keywords Used Grooming San Jose Grooming Dog Grooming “Pet Grooming San Jose”

Google Adwords

First Campaign

Second Campaign

Google Adwords

Our Estimates   Google Adwords Report

Total budget: $100.00

 

Total budget: $106.52

Number of Campaign days:

11Number of Campaign

days: 11

# Impressions: 50000 # Impressions: 38590# clicks: 50 # clicks: 57

CTR: 0.10% CTR 0.15%       

Daily estimates:    Daily estimates:  Daily budget: $9.09    

# Impressions/day: (avg) 4545.45 # Impressions/day: (avg) 3508.2

# Clicks/day: 4.55 # Clicks/day: 5.18

CPC: $2.00 CPC: $1.87

Facebook CampaignFacebook Ads:

Facebook Campaign

Facebook Advert Report 

Total budget: $38.55 Number of Campaign days: 7

# Impressions: 205,280

# clicks: 46

CTR 0.022%

   

# Impressions/day: 29326

# Clicks/day: 6.57

CPM $0.19

CPC: $0.84

Facebook Campaign Statistics Highest clicks and impressions during

holidays

17/11 18/11 19/11 20/11 21/11 22/11 23/11 24/110

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ImpressionsClicks

LinkedIn Campaign

LinkedIn Campaign

LinkedIn Advert Report  

Total budget: $64

Number of Campaign days: 13

# Impressions: 180417

# clicks: 19

CTR 0.011%

   

# Impressions/day: 13878

# Clicks/day: 0.7

CPC: $3.36

Email Campaign

Can Spam Law

Title representative Unsubscribe Postal Address “Is an Advertisement”

Email Campaign

Email Report Actual Percentage

Emails Sent 98 100.00%

Bounced 29 30.00%

Deliveries (impressions upper bound) 69 70.00%

Opt-outs 4 4.00%

Opens 27 22.00%

Spam Reports 2 4.00%

Clicks (CTR - click through rate) 4 4.08%

Cost (for 1 month) $15 -

Total Customers 250 -

Total Customer Clicks 10 -

Cost Per Click (for 250 email addresses) $1.47 -

Campaign CPC Comparison

Platform Cost Clicks Cost Per Click

Impressions

Google Adwords

$106.52 57 $1.87 38,590

Facebook $38.55 46 $0.84 205,280

Email $15 10 $1.47 69

LinkedIn $38.97 14 $2.92 180,417

Facebook campaign got the highest Impression and lowest CPC

Boost in business?

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How Campaigns affected Web Traffic

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How Campaigns affected Web Traffic (weekly median)

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Recommendations Facebook Campaign

Include Facebook page and ‘Like’ button in ads.

Social presence Research more Yelp

Primary source of discovery Challenges: filtering

Referral program Email Campaign Facebook Like and Share

Improve websites More social presence Better Call to Action Aesthetics

Three Months Marketing Plan Acquire 300 new customers in three months with

$556 monthly budget Facebook ads, Google Adwords, Email Marketing, Referral

Program, Website Improvement Total Revenue from new customers = 300* $60 = $18,000 Profit = $18,000 – $1,668 = $16,331

Budget Impressions Clicks CPCConversion(

5-10%)CPA

Total Values $ 556 938,228 344 104 $5

Facebook $ 155 115,770 184 $ 0.84 18 $8

Google Adwords $ 281 821,120 150 $ 1.87 15 $19

Email Marketing $ 15 138 10 $ 1.47 1 $15

Referral Programs $ 100 10 $10

Website Improvement $ 6 1,200 0.005 60 $0

Monthly Figures for 3 Months

Feedback from the owner

The manager wants to continue working with us.

Is willing to provide coupon code system, given time

Golden Nugget

Yelp influential evaluation (consideration) aid for small businesses Increase awareness using AdsLoyalty will be strong

Questions?