Huawei Social Media Analysis Q4 2015

Huawei USAon Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Huawei USA Twitter

Huawei: Social Media Report

This report looks at how

Huawei USAperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Huawei Device USAFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

191,083 129,929 212.46% United States

Huawei Device USA

Engagement Score Total Fan Posts

980 245

Total Posts Brand Response Rate

36 12.65%

Total Likes Avg. Reply Time

73,556 15 hrs

Total Comments General Sentiment

2,248 Neutral

Total Shares

3,951

BRAND POSTS FAN POSTS

Brand Overview

0K

50K

100K

150K

200K

250K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

191,083

New Fans

129,929

Engagement

0

250

500

750

1,000

1,250

Huawei Device USA had an average engagement score of 980 and a highest of 1000.

Community Analysis

Huawei Device USA fans are largely from United States followed by Mexico.

Distribution of Fans

0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K

United States

Mexico

India

Romania

Pakistan

Philippines

Indonesia

Egypt

Myanmar

Japan

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

Huawei Watch 10

time 9

HoursOfGreatness 7

passion 6

HuaweiWatch 5

67%

33%

Brand Participation Brand Non Participation

94%

6%

0%

Posititve Negative Neutral

Brand Posts - Engagement

Huawei Device USA responded to 24 conversations generated

by the 36 Posts they published.

Huawei Device USA receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

27-NOV-15, FRI 10:30AM

The definition of #SmartRedefined

includes being able to skip the Black

Friday lines. http://bit.ly/ ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 5,940 26 68 Positive

20-NOV-15, FRI 1:37PM

A smartwatch disguised as a timeless

classic. #SmartRedefined

13-NOV-15, FRI 11:32AM

Ok Google, show me a stunning

smartwatch (with timeless style and

endless functionality).

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 11,295 117 430 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 7,909 276 427 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/398979293474793/posts/980889675283749



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Huawei Device USA 137

ad 69

people 64

Huawei Nexus P6 61

first Nexus 47

User Posts

0

5

10

15

20

25

30

35

40

45

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Huawei Device USA responded to 31 conversations generated

by the 245 Posts fans published.

Huawei Device USA appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

13%

87%

Brand Participation Brand Non Participation

46%

4%

50%

Posititve Negative Neutral

Analysis of

Huawei Device USATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

9,683 1,124 13.13% United States

Huawei Device USA@HuaweiDeviceUSA

Engagement Score

393

Total Proactive Tweets

123

Retweets Total

19

Replies Total

195

Favorites Total

2,166

Total Mention

1,240

Total Retweets

558

Response Rate (%)

14.52%

Average Reply Time (mins)

1020

BRAND TWEETS USER TWEETS

Brand Overview

8K

8K

8K

8K

9K

9K

9K

9K

9K

10K

10K


Follower Growth

Total Followers

9,683

New Followers

1,124

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

1,134

Engagement

0

250

500

750

1,000

1,250

Huawei Device USA had an average engagement score of 393 and a highest of 978.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

123 19

What is your passion? Use

#HoursofGreatness &

#sweepstakes to win a

#HuaweiWatch. RULES: https://t...

07-Dec-15, Mon 12:58PM

ENGMT. FAV. REPLIES RETWEETS

997 58 94 33

Top Engaging Tweets

What would you be great at? Use

#HoursOfGreatness #sweepstakes

& you may win a #HuaweiWatch.

https:..

The best tech, at the best price.

#CyberMonday #HuaweiWatch

#SmartRedefined

https://t.co/O21wAln6nR..

10-Dec-15, Thu 10:51AM


978 55 60 22

30-Nov-15, Mon 11:34AM


978 188 0 37

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/HuaweiDeviceUSA/status/673924456402800640



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140

0 50 100 150 200 250 300 350 400 450

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500 600

#hoursofgreatness*

#huaweiwatch*

#sweepstakes*

#nexus6p*

#huawei*

#smartredefined

#ad*

#nexusp6*

#android*

#cybermonday*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

10

20

30

40

50

60

70

80

90

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

hoursofgreatness huaweiwatch sweepstakes nexus6p huawei

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#nexus6p*

#cybermonday*

#android*

#smartredefined

#sweepstakes*

#ad*

#huawei*

#huaweiwatch*

#nexusp6*

#hoursofgreatness*

Engagement Score

Hashtags - Engagement

Average Response Rate : 14.52%

0

10

20

30

40

50

60

70

80

90

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 17 hours 0 minutes

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

20

40

60

80

100

120

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

50

100

150

200

250

300

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

20

40

60

80

100

120

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 558

-10

-5

0

5

10

15

20

25

30

35

40

45


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 1,240

-10

0

10

20

30

40

50

60

70

80

90

100


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Karina Smirnoff 299,417 1

Huawei Technologies 174,172 5

Trendinalia PI 158,485 1

Chris Pirillo 136,914 1

stupidDOPE.com 103,953 1

TOP 5 INFLUENCERS

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It took minutes to create.

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Date post:	22-Jan-2018
Category:	Social Media
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