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Social Not Working? Social Networking Strategies You

Can Use Today

Twitter: #massrealestateRich Vetstein & Patrick Maddigan,

HubConnected LLCTitleHub Closing Services LLC

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Social Media Marketing Is No Different Than “Traditional” Marketing

“Social media is much like the connections you make regularly attending Chamber of Commerce meetings, Rotary (club meetings) or community groups. You build relationships over time, you don't just walk up and hand them a postcard of your latest listing.”--Janie Coffey, owner of Papillon Real Estate in Coral Gables, Fla.

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Social Media Integration

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Strategy II: Pick One & Go Deep

• Blog• Facebook Business Page• LinkedIn• Twitter• YouTube/v-blogging

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HubConnected PortfolioWordpress/IDX Real Estate Blogs

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MLS/IDX Search Page

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Local Links

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“Hyper Local” Is The New Black What Are Buyers’ Searching For On The Internet?

“All Real Estate Is Local” Schools, Restaurants, Park/Rec, Shopping, Working Out, Kids’

Activities, Day Care/Preschool, Outdoor/Indoor Activities, Sports The “Long Tail” Search Query

80% of searches Don’t bother with “Your Town Real Estate” “Lexington MA day care facilities” or “Needham MA kids soccer”,

“Sudbury MA walking trails”, “commute from Framingham to Boston MA”.

Patch.com: Funded with AOL $$$ investment Build relationships with members of the business community that might

provide referrals and other business opportunities.

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Hyper-Local Strategy

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iPad/iPhone MLS/IDX Application

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iPad/iPhone App

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Realtors are starting to realize benefits of Twitter. Lingo: reply: @richardvetstein. DM (direct message). Re-tweet: RT@titlehub Tweet hot new listings, open houses, news Tweet blog posts. Seamless integration. Hashtags: #massrealestate, #needham Tweet news articles about your town, community,

schools, MCAS results… Not spam. You “follow” and get “followed.”

Micro-blogging in 140 words or less

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Some Social Media Tips You Can Use TODAY!

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Socialize Your Email Signature

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Socialize Your Email SignatureWiseStamp.com: FREE!• Compatible with most

major webmail services• Gmail• AOL• Hotmail• Yahoo• Firefox, Chrome &

Safari

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Managing Your Social Media: Hootsuite

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Fun With QR (Quick Response) Codes

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Fun With QR (Quick Response) Codes

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