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HubSpot’s Partner Orientation
Partner Inbound Success Training
Use the Chat Pane in GoToWebinar
to Ask Questions!
We’ll get started in a few minutes!
@kelseynorberg
Inbound Marketing Consultant
Kelsey Norberg
http://academy.hubspot.com/Partner-Classes/var-training-overview/var-orientation/var-orientation-archive-page/
TODAY’S GOAL: To ensure set up of your own HubSpot and to prepare you for your first 1x1 session.
1 Intro to the Partner Program & Path to Certification
2 Getting Started with your HubSpot
3 SMART Goal Setting
4 Persona Development
5 Next Steps & Action Items
AGENDA
WELCOME TO THE HUBSPOT TEAM. 1
Learn Together
SUMMARY OF THE HUBSPOT PARTNER PROGRAM:
1
2
3
4
Market Together
Sell Together
Grow your agency!
LEARN TOGETHER 1
9
Learn
Execute
1:1
Sell
Partner Broadcast
Lead Generation Webinar
Promotion Webinar
Driving ROI Webinar
HubSpot Academy
VAR Orientation Webinar Delivering Services Using
HubSpot Webinar
How to Retain & Renew
Clients Webinar
How to Run an Account
Review Webinar
Pricing & Packaging
Webinar
Winning with a
Consultative Sales Process
Advanced Sales Training
Webinars
Goal Setting & Kickoff
Campaign Progress
Update
Campaign Progress Review
Onboarding Strategy
Find all of the Training Resources you will need in the HubSpot Academy!
Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Contacts
Workflows
Lead Scoring
CRM Integrations
Social Media
Smart-Calls-to-Action
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
MASTERY OF THE INBOUND MARKETING METHODOLOGY
SET UP A CAMPAIGN, LAUNCH OFFERS,ANALYZE RESULTS, AND REPORT SUCCESS
Offer
Landing Page + CTA
Workflows
Email Blog
Social
Analyze
THE RECIPE FOR SUCCESS
- Plan to dedicate 10-15 hours per
week to inbound marketing
- Take at least 1 HubSpot Academy
Class per week
- Add the training classes and
inbound marketing activities to
your calendar and stick to it!
MARKET TOGETHER 2
RECYCLED CONTENT
NEW CONTENT
HUBSPOT eBook KITS
http://academy.hubspot.com/partner-classes/hubspot-var-resources
CONTENT MARKETPLACE
How Will You Create Content?
SELL TOGETHER 3
Register Leads with HubSpot.
AUTO LEAD REGISTRATION CONNECTOR (ALRC)
To Set Up ALRC: • Contact your channel account
manager to initiate a joint sales process. (required!)
• We will set up a connection between the forms on your pages and HubSpot’s Salesforce.com
• Automatically register new leads as they come in!
LIST YOUR AGENCY’S SERVICES IN THE MARKETPLACE
GROW AND ACHIEVE SUCCESS WITH THE HUBSPOT VAR PROGRAM!
VAR Sales Tiers *Only HubSpot Partner Certified Agencies Qualify
Partner Tiers Overview: http://www.hubspot.com/partners/partner-tiers
How do you become a certified HubSpot Partner you ask?
• Attend The 10 Partner Inbound Success Training Webinars, review
the course materials, and take the exam! (Must score at least an 80) • You can find the classes, coursework, study guide, and exam in your
portal (Academy > Certification > Partner Certification)
• You must be HubSpot Product Certified before you can be certified as a HubSpot Partner
Certification FAQs: http://academy.hubspot.com/certification-faq
GETTING STARTED WITH YOUR HUBSPOT. 2
ON THE BASIC PACKAGE?
TAKE YOUR SITE LIVE! CALL SUPPORT IF YOU NEED HELP!
ON THE PROFESSIONAL PACKAGE?
INSTALL THE TRACKING CODE SET UP THE SUBDOMAIN
LEAD TRACKING CRM INTEGRATION
CALL SUPPORT IF YOU NEED HELP!
SET UP HUBSPOT EMAIL NOTIFICATIONS
RECEIVE HUBSPOT WEEKLY AND MONTHLY UPDATES TO YOUR INBOX
ADD MORE USERS & DEFINE USER ROLES
SMART GOAL SETTING. 3
WHAT IS SMART GOAL SETTING?
SPECIFIC: Visits, Leads or Customers
MEASURABLE: Provide a number
ATTAINABLE: Understand benchmarks RELEVANT: Relates back to overall end goal
TIMELY: Include time-frame
POOR EXAMPLES
Rank my website #1 on Google
Get more customers through social media
Grow my business by 10x
SMART GOAL EXAMPLES
Grow traffic through Google and social media by 3x over the course of 1 year
Convert 20% more traffic into prospects and customers by the end of Q3
In 4 months, increase lead to customer conversion rates by 15% using email marketing to convert leads into customers
SMART GOALS DRIVE VISITS, LEADS, & CUSTOMERS
Help.HubSpot.com Tutorial: How to come up with SMART Goals in HubSpot
PERSONA DEVELOPMENT. 4
BUYER PERSONAS
are fictional characters marketers create by doing research. They represent
your ideal customer & help you to refine your
marketing activities.
Everything: • Keyword strategy • Blog posts • Offers • CTAs • Landing pages • Thank you pages • Lead nurturing • Workflows • New services • New products
Enter Answers Into Goals, Personas, Pipeline Doc
What if I need help along the way?
Your Inbound Teacher • Inbound Methodology
• Goal-Driven
Marketing Strategy
Consultant
SUPPORT RESOURCES
Your Software Lifeline
• http://help.hubspot.com
• 1-888-HUBSPOT ex. 3
Partner Strategist
Product & VAR Training Classes
• Best practices and tool walkthroughs
• Small class sizes lead by experts • Live presentations with Q&A
• Live workshops
• Sales Coaching
• Selling Opportunities • Agency Growth & Strategy
IMPORTANT LINKS
Academy.hubspot.com
Help.HubSpot.com
HubSpot Partners Forum (Linkedin)
ACTION ITEMS . 5
Attend the Buyer Personas class, and set the foundation for all of your marketing. http://academy.hubspot.com/buyer-personas-training-class-registration/
1
2 Complete the Goal+Persona Planning Worksheet. This was emailed to you by Deedee Perry, but is also available on the class resources of the archive page. http://academy.hubspot.com/Partner-Classes/var-training-overview/var-orientation/var-orientation-archive-page/
YOU’VE ALREADY BEGUN! KEEP ON TRUCKIN’!
Key takeaways. • All the resources you need are here:
http://academy.hubspot.com/hubspot-partners/main-page/
• Plan to dedicate about 10-15 hours a week to learn and execute on inbound marketing activities for your own agency.
• Develop your goals and personas to ensure that your content creation strategy is on target
• You have 4 immediate resources available to you: your consultant, your Partner Strategist, HubSpot Academy classes, and the Support Team.
WRAP UP & NEXT STEPS.
1. FINISH TECHNICAL INTEGRATION 2. ATTEND THE BUYER PERSONA TRAINING
CLASS 3. COMPLETE GOAL & PERSONA PLANNING
WORKSHEET (SEND TO YOUR CONSULTANT)
4. MEETING WITH YOUR 1X1 CONSULTING TECH SUPPORT: 1-888-HUBSPOT ext3
QUESTIONS?