1

Intro to Local HUG Leadership & Tips for Success

2

What’s So Great About HUGs?

3

Opportunities for You and Members

Frontline of Marketing ExpertiseLeader in Your Marketing Community Network & Support for InnovationProduct Features & Use CasesTicket to HUG SummitBest HUG CompetitionFree Marketplace Item

4

HUGs Lead to 20% Better Results

5

Expectations & Guidelines

Getting Started

7

First Step: Sign Up!

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HubSpot Will Research # of Customers

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Read & Accept Leader Expectations

10

Join HUG Leader Group: Best Resource

11

HubSpot Creates Your New Group

12

Create Your Unique Group Logo

Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos

13

Add Your Logo to Your LinkedIn Group

14

Add Auto-Welcome Message

LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group

15

Post Your First Discussion

First Meetup

17

Organize Date & Time of First Meetup

We suggest giving yourself 3-4 weeks of ramp-up time!

18

Find a Meetup Venue

Coffee shops, pubs, libraries, schools, company office space. Focus on free options!

19

Create Your Eventbrite RSVP Page

20

Promote Your Meetup on LinkedIn

21

Add Meetup to HUGs Website

List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/

22

Promotion of First Meetup – Email Send

One email send by HubSpot per year.

23

Customers & Marketer Attendees

Customers, prospects, and marketing enthusiasts are all great!

24

Structure of Meetup (Suggestion)

After Work (5:30 or 6:00pm)1.5-3 Hours LongLeave time for networking/discussionAt your first meetup, poll attendees

for their preferences!

25

Meetup Activities & Topics

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What Should You Discuss?

Design experiments and commit Brainstorm content offeringsWebsite AuditsCase Studies - Show & TellProduct Features & Use Cases

27

Provide Post-Event Attendee XLS Report

Nurturing Community

& Ongoing Promotion

29

Contribute to LinkedIn Weekly

30

Why Not Create a Twitter List?

31

HubSpot Help: Better Visibility

32

Ongoing CTAs in Customer Newsletter

33

Write a Blog Post on Content Camp

34

Send a LinkedIn Group Announcement

Q&ABecome a Leader:

http://hugs.hubspot.com