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Inbound Marketing

Best Practices for 2015

Doing without Deciding

Grab and go (trial)

Me-centric

Outbound tactics on the Internet

Likely to fail

2015 A Real Inbound Marketing Plan

Examine why.

Realistic look at intricacy

Mini goals.

No skipping!

& timeline.

Set it and Forget it

•  Setting things on autopilot, turning them on and forgetting them

•  Too much rubber stamping (faster/easier)

•  Ignoring variables

•  Outbound leakage

•  Oversimplification

Automation tools as efficiency instead of enhancement.

Inbound as Automation / Efficiency

2015 Enhancement Automation

Your success in inbound marketing is more about the width of your brain than the width of your wallet. ~Brian Halligan, CEO & Founder, HubSpot.

“

”

•  Automation for marketing personas

•  Delegation and oversight of marketing tasks

•  Planning ahead

•  Sipping from the fire hose without getting soaked

Lone Wolf Marketing

2015 It takes a Village

Hung up on Keywords

SEO is no longer what you think it is.

Experts have re-defined it. (Moz.com)

Job openings for SEO professionals

2015 Optimization & Personalization

2015 Total Optimization

Not limited to search engine optimization

Build everything around marketing personas.

The brick and mortar experience on the web.

Show and Tell

1) A Real Inbound Marketing Plan •  Why you chose inbound

•  True view of intricacy & a timeline.

•  Set mini goals for the steps involved.

•  No skipping over steps.

2) Enhancement Automation•  Automation to serve personas

•  Delegation and oversight of marketing tasks

•  For planning ahead

•  Managing large volume of details

3) It Takes a Village to Raise A Customer

•  Inbound is a team effort – companywide.

4) Optimization & Personalization 2015 Total Optimization

•  Not limited to search engine optimization

•  Build everything around marketing personas.

•  The brick and mortar experience on the web.

Inbound Marketing Best Practices for 2015

Questions?

2015 HUG Meeting Dates

Q1 March 5th, 5:30p

Q2 June 18th, 5:30p

Q3 September 24th, 5:30p

Q4 December 3, 5:30p

Virtual Hugs & Staying Connected Visit the website to connect www.birmingham.hubspotusergroups.com •  Register for Upcoming Events •  Virtual events coming for 2015 •  Help wanted! •  Inbound.org – details on website •  How-to and help coming to the blog

More Hugs

Thank Youtwitter.com/BirminghamHug

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