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Assignment

On

HULSubmitted by: Akoliya

HanishaSubmitted to: Vijay Pithadiya

I.MBA: 3En .no: 01

Smt.S.H.Gajera MBA MahilaCollege

INTRODUCTION

Hindustan Unilever Limited, formerly Hindustan Limited, is INDIA’s largest consumer product company and was formed in 1933 as lever Brother India Limited. It is currently headquartered in Mumbai, India.

Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company with a heritage of over 80 years inIndia and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps, detergent, shampoos, skin care, toothpastes, deodorants etc.. The company is a part of the everyday life of millions of consumers across India.

The company has over 16,000 employees and has an annual turnover of around RS.25,206 crores (financial year 2012-2013).HUL is a subsidiary of unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of $51 billion in 2012. Unilever has about 67% shareholding in HUL.

Its 41,000 employees are headed by Harish Manavani, the non-executive chairman of the board. HUL is the market leader in Indian product such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.

Today, HUL is one of India’s largest exporters of branded Fast Moving consumer Goods. It has been recognized by the Government of India as a Golden Superstar Trading House.

Over time HUL has developed into a viable & competitive sourcingbase for Unilever worldwide in Home and Personal Care & Foods & Beverages category of product. HULis also a global marketing arm for select licensed Unilever brands and also works on building categories with core country advantage such as braded.

HUL Exports offers high level of service with flexibility and responsiveness thorough out the supply chain. It has a dedicated organization structure to support this endeavor and this has helped in growth of these businesses in particular.

HUL Export geography comprises, at present, countries in Europe, Asia, Middle East, Africa, Australia, and North America etc.

HUL’s products touches two out of three Indian everyday

Reach 80% Households

Direct Coverage of 1mln outlets

2000 Suppliers and Associates

71 Manufacturing locations

15000 Employees

1100 Managers

Shelf availability 84% outlets in India

OVERVIEW OF THECOMPANY

INCORPORATED : 1933 INDUSTRY: CONSUMER GOODS. HEADQUARTERS: MUMBAI, MAHARASHTRA. KEY PEOPLE: HARISH MANWANI(CHAIRMAN)

NITIN PARANJE (MD &CEO) TURNOVER: 25,206 CRS. PEOPLE: 16000 EMPLOYEES INCLUDING 1500

MANAGERS. PARENTAGE: PART OF 44.3 BILLION EUROS OF UNILEVER

GROUP REACH: 6.4 MILLION REATIAL OUTLETS. R&D CENTRES: MUMBAI & BANGALORE, INDIA

Management Details:

Chairperson: – Harish Manwani

MD:- Nitin Paranjpe

Directors:-A Narayan , Ashok k Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr. R A Mashelkar ,Gopal Vitthal

HISTORY OF HUL

1888- Lever brothers came to India Sunlight soap introduced in India.

1895-Lifebuoy soap launched.

1905-Lux soap introduced in India.

1913-Vim scouring powder introduced.

1930-Unilever is formed on January 1st through merger of Lever Brother and Margarine Unite.

1931-Company registered on November 27th; Sewri factory site bought.

1932-Hindustan Vanaspati Manufacturing Vanaspati manufacture starts at Sewri

1947- Pond’s Cold Cream launched.

1959-surf launched.

1969-RIN bar launched; Braun coffee launched.

1971-Climic shampoo launched.

1978-Fair & Lovely skin cream launched.

1993-The erstwhile Brooke Bond India acquires the kissan brand from the United Breweries Group, giving HLL an entry into the foods business.

1994-Tata oil Mills Company merges with HLL, the largest merger in Indian corporate history.

1994-Brooke Bound India and Lipton India merged to form Brooke Bond Lipton India Limited.

1995-Kissan Annapurna salt is launched.

1996-Brooke Bond Lipton India Limited merges with HLL.

1996-Lakme Lever Limited, a joint venture with Lakme limitedis formed

1998-pond’s India limited merges with HLL.

1998-HLL acquires 100% shareholding of Lakme in Lakme lever limited.

2001-HLL identifies 35 ‘power’ brands form a total of 110 brands, to be Be pushed for higher growth.

2002-Modern becomes a wholly owned subsidiary of HLL.

2007-Name formally changed to Hindustan Unilever Limited.

17th October 2008-HUL Completed 75 years of corporate existence in India.

October 2013-Mr.Sanjiv Mehta (53) joined the Board of the Company.

October 17th –HUL Completed 80 years.

LOGO OF HINDUSTAN UNILEVER LIMITED

Board of Directors

Mr. Sridhar Ramamurthy Executive Director, Finance & IT and Chief Financial Officer

Mr. Pradeep BanerjeeExecutive Director, Supply Chain

ORGANISATION STRUCTURE

Mr. Harish ManwaniNon-Executive Chairman

Mr. Nitin Paranjpe Managing Director and Chief Executive Officer

Mr. S. Ramadorai Independent Director

Mr. Aditya NarayanIndependent Director

VISION & MISSION

VISION

Unilever product touch the lives of over 2 billion people every day – whether that’s thought feeling great because they’ve got shiny hair and a brilliant smile, keeping their home fresh clear, or by enjoying a great cup of tea, satisfying meal or healthy snack.

MISSION

Unilever’s mission is to add vitality to life we meet every day needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

INNOVATION

In their scientific innovation to meet consumer needs they will respect the consumer of their consumers and of society.

They will work on basis of sound science applying rigorous standard of product safety.

PRODUCT LINE

A) HOME AND PERSONAL CARE:

1) Personal Wash

Lux Breeze Lifebuoy Dove Liril Pears Hamam Rexona

2) Laundry 3) Skin Care

Surf Excel Fair and lovely Rin Pond’s Wheel Aviance

4) Hair care 5) Oral care

Sun silk naturals Persodent Clinic Close up

6) Deodorants 7) Color Cosmetics

Axe Lakme Rexona

8) Ayurvedic personal and health care:

A) FoodsB) Water Purifier

CONTRIBUTION TO DIFFERENT SECTORS

HOME & PERSONAL CAREFOODSEXPORTSOTHERS(CHEMICALS, WATER)

16.2%

7.3%

2.2%

MARKET CAPITALISATION AS PER BSE DEC 2008

PRODUCT BY PRODUCTION INFORMATION

HUL is the market leader in the in the soap segment in India. LUX

Lux was launched in UK in 1899 as Laundry soap to wash delicate (silk) clothes in home.

In India, Lux launched in 1929 & it has proved to be powerful brand in beauty soap segment.

From the staring, it has been claimant as “The Beauty Soap of Film Stars.”

In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

LIFEBUOY

Launched in 1895 in UK and then India.

A Low Cost soap catering huge population.

The jingle, ‘Making a billion of Indian feel safe and secure’says everything!!

Comes with different varieties and treats different needs.

POWER BRANDS OF HUL

SWOT ANALYSIS

1.STRENGHTH Variety of product Distribution Network Brand image Quality Management Innovation and R&D strength

2.WEAKNESS Not able to compete with local competitor in the rural market Not focus on upper class population Pricing policy is not good

3. OPPORTUNITYHuge Market Increasing per capital income Increasing consumption pattern Potential for making more impact of brand image.

4. THREATSFrom High class competitorsProctor & GamblePanteneDaburBabool

CONCLUSION

Hindustan Unilever ltd. Is a leading FMCG in India and from last three consecutive years has shown accelerated growth in FMCG portfolio. Customer in India is also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG product. Thoughts there were some downfall in sales and profit of the company in the beginning of this decade but after that HUL has shown considerable rise in both sales and profit. The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that HUL will be able to secure its number one position in FMCG product.

HUL has also started “PROJECT SHAKTI” that has provided it direct reach to rural market. This may be considered a revolutionary strep since the urban market is reaching its saturation level and there is a huge scope exploring rural market. This will also be helpful not only increasing its market share but also fight competition.