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HUL Induction

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    INTRODUCTIONINTRO

    India's largest Fast Moving Consumer Goods company with 100 factories across India.

    In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,

    followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

    HUL formed in November 1956;

    The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.

    one of the country's largest exporters and recognised as a Golden Super Star Trading House

    The mission add vitality to life.

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    VISION OF THE COMPANY

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    Hindustan unileverltd

    Personal wash

    Lux, lifebuoy, dove

    Pears, rexona, breeze,

    Laundry

    Surf excel

    Wheel

    sunlight

    Skin care

    Fair & lovely

    Ponds

    vaseline

    Hair careSunsilk

    Clinic

    Oral carePepsodent

    closeup

    DeodorantsAxe

    rexona

    Color cosmetics lakme

    ayurvedic ayush

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    HOME & PERSONAL CARE

    FOODS

    EXPORTS

    OTHERS(CHEMICALS,

    WATER)

    16.2%

    7.3%

    2.2%

    74.3%

    CONTRIBUTION TO DIFFERENT SECTORS

    MARKET CAPITALISATION AS PER BSE Dec 2008

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    PERSONAL CARE

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    TOILET SOAPS BY HUL

    HUL is the market leader in the soap segment in India

    http://images.google.co.in/imgres?imgurl=http://www1.free-clipart.net/gallery2/clipart/Household/Bathroom/Bathing_2.jpg&imgrefurl=http://www1.free-clipart.net/cgi-bin/clipart/directory.cgi?direct=clipart/Household/Bathroom&usg=__faJbQlmyRaAmrG-bZbWGVc3nw94=&h=225&w=193&sz=11&hl=en&start=23&tbnid=HHlu4V4-0n__2M:&tbnh=108&tbnw=93&prev=/images?q=Bathing&start=18&imgtype=clipart&as_st=y&gbv=2&ndsp=18&hl=en&safe=active&sa=Nhttp://www.ballzbollywood.com/wp-content/uploads/2008/01/aishwarya-rai-lux.jpg
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    Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.

    In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

    From the starting, it has been claimed as The Beauty Soap Of Film Stars.

    In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

    http://www.ballzbollywood.com/wp-content/uploads/2008/01/aishwarya-rai-lux.jpg
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    Dove was launched in 1955 in US. It has been available in India from 1995.

    It has proved to have ofmoisturising cream that maintains the skin be smooth & soft

    In 2004, HULs campaign ofReal Beauty by Ogilvy inspired women to have the

    confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

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    GERMS SE KOI DAR

    NAHI

    Launched in 1895 in UK and then in India.

    A Low cost soap catering huge population.

    The jingle, Making a billions of Indian feel safe and secure

    Says everything!!

    Comes with different varieties and treats different needs.

    http://images.google.co.in/imgres?imgurl=http://img.alibaba.com/photo/101304175/Lifebuoy_Liquid_Soap.jpg&imgrefurl=http://www.alibaba.com/product-tp/101304175/Lifebuoy_Liquid_Soap.html&usg=__y_6l2NysJCwT4fk0GpNEb59MA9s=&h=704&w=528&sz=86&hl=en&start=2&um=1&tbnid=bdL2F8-xLhd7YM:&tbnh=140&tbnw=105&prev=/images?q=Lifebuoy+Gold+soap&um=1&hl=en&lr=lang_en&safe=active&sa=N
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    Competitors of HUL SOAPS

    HUL brands

    Lux

    Rexona

    Breeze

    Lifebuoy

    Competitors brands

    Santoor, Chandrika

    Cinthol, Mysore Sandal

    Godrej no. 1, Nirma

    Dettol

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    Competitors of HUL SOAPS

    HUL brands

    Pears

    Dove

    Hamam

    Liril

    Competitors brands

    Santoor, Savlon

    Camay

    Margo

    Cinthol

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    0%

    10%

    20%

    30%

    40%

    50%

    60%

    FY04 FY05 FY06 FY07 FY08

    HUL

    NIRMA

    GCPL

    54%

    6% 9% 6%

    10%

    57% 55% 55%

    52%

    10%9% 8% 8% 9%

    5%

    HULs SOAP MARKETSHARE

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    The HUL Hair Care

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    Sunsilk was launched in1964, is the largest beauty shampoo brand in

    the country. Positioned as the 'Hair Expert', Sunsilk has identified

    different hair needs and offers the consumer a shampoo that givesher the desired results.

    The benefits are more compelling and relevant since the variants are

    harmonised in terms of the product mix - fragrance, colour andingredients are all well linked to cue the overall synergy. The range

    comes in premium packaging and design. The accent is on "It knows

    you, and hence knows exactly what your hair needs".

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    Clinic Plus Health shampoo was launched in India in the year 1987. It is

    India's largest selling shampoo, offering the five most important hair

    health benefits: strengthens weak hair, prevents hair breakage, softensrough dry hair, shine for thick and healthy hair, and contains anti-

    dandruff ingredient.

    The franchise also includes Clinic All Clear Total, first introduced in 1996.

    It is a dual shampoo it not only fights the last dandruff flake, but also

    adds back lost nutrients to make hair healthy and beautiful. Clinic All

    Clear Total is a dandruff solution for everyday use.

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    Became Indias LargestPremium

    Shampoo

    Brand within the launch of 1 year.

    HUL is upgrading Dove time to time

    to meet

    customer needs e.g. Dove Daily,

    Dove Dry Therapy, Dove BreakageTherapy

    & so on

    DOVE SHAMPO

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    Competitors of HUL Hair Care

    Sunsilk

    Clinic Plus

    Dove

    Pantene

    Head & Shoulders

    LOreal, Garnier

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    Welcome to the segment Of

    HUL Oral Care

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    Pepsodent, launched in 1993, was the first toothpaste with a unique

    anti-bacterial agent to address the consumer need of checking germs

    even hours after brushing.

    Pepsodent packs included a Germ Indicator in February-May 2002,which allowed consumers to see the efficacy in fighting germs. As a

    follow-up, in October 2002.

    The relaunch campaign in October 2003 widened the context to

    "sweet and sticky" food and leveraged the truth that children do not

    rinse their mouths every time they eat, demonstrating that this makestheir teeth vulnerable to germ attack.

    Pepsodent's most recent campaign aims at educating consumers on

    the need for germ protection through the night.

    Pepsodent also includes a range oftoothbrushes.

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    Closeup is the original youth brand of India.

    The first brand targeting youth in the oral care market, with an edgy andyouthful image which stays relevant till date. Ever since its launch in 1975

    Closeup was the first gel toothpaste to be launched in India and has led

    the gel toothpaste segment ever since.

    Closeup became the first Gel toothpaste with Fluoride in the Indian

    Market!The brand umbrella also includes Closeup Lemon Mint, gel toothpaste

    with the whitening benefits of lemon.

    The latest entry in the Closeup stable is Closeup Milk Calcium

    revolutionary new toothpaste with the goodness of milk calcium

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    Competitors of HUL Oral Care

    Pepsodent

    Close Up

    Colgate

    Meswak

    Dabur Red

    Anchor

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    0%

    10%

    20%

    30%

    40%

    50%

    60%

    FY04 FY05 FY06 FY07 FY08

    COLGATEHUL

    DABUR

    33% 32%

    48% 49%

    9%

    48%

    32%

    2%

    46% 47%

    7%

    30%

    8%

    30%

    7%

    TOOTHPASTE MARKET SHARE

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    HUL COSMETICS

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    Named after the French opera Lakm

    Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills

    In 1998 Tata sold off their stakes in Lakm Lever to HLL

    It offered a range of cosmetics with nail polishes & lipsticks

    from the early 80s

    It has introduced a range of skincare products from 1987.

    Competitors :

    Revlon, Maybelline,LOreal

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    Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

    In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

    In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in

    1987 Unilever purchased Chesebrough-Pond's

    Competitors:

    Nivea, Charmise

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    HUL FOOD BRANDS

    TEA

    Brooke Bond Lipton

    COFFEE

    Brooke Bond Bru

    http://images.google.co.in/imgres?imgurl=http://comps.fotosearch.com/comp/ICL/ICL142/coffee-friend-color_~EVW_128C.jpg&imgrefurl=http://www.fotosearch.com/ICL142/evw_128c/&usg=__RuA9KLVao3NkvbmaRaheAFRhUZQ=&h=320&w=300&sz=64&hl=en&start=17&tbnid=k3cVbaTtTr1tSM:&tbnh=118&tbnw=111&prev=/images?q=coffee&imgtype=clipart&as_st=y&gbv=2&hl=en&safe=activehttp://images.google.co.in/imgres?imgurl=http://www.barbspics.com/clipart/kitchen/kitchenpics/0084d.jpg&imgrefurl=http://www.barbspics.com/clipart/kitchen/kitchen0084.html&usg=__3QY6Szx638mz8mvwtrKfmGq6Tp8=&h=135&w=127&sz=8&hl=en&start=45&tbnid=--NI5g8Zr0kSVM:&tbnh=92&tbnw=87&prev=/images?q=Tea&start=36&imgtype=clipart&as_st=y&gbv=2&ndsp=18&hl=en&safe=active&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.tasty-soup.com/soup2.jpg&imgrefurl=http://www.tasty-soup.com/&usg=__2bAnR91U_p80rZIjxr8oUHdqCwE=&h=100&w=110&sz=6&hl=en&start=1&tbnid=79L8O3YgcAoUwM:&tbnh=77&tbnw=85&prev=/images?q=Tasty+soups&imgtype=clipart&as_st=y&gbv=2&hl=en&safe=active&sa=X
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    FOOD Kissan

    Annapurna

    Knorr

    ICE CREAM

    Kwality Walls

    http://images.google.co.in/imgres?imgurl=http://i16.photobucket.com/albums/b2/samzmom/Cooking/soup2.jpg&imgrefurl=http://www.activeboard.com/forum.spark?forumID=71813&usg=__-3jyzfdRuSF1T6dNoDNL0rXpzQo=&h=128&w=127&sz=15&hl=en&start=28&tbnid=RXjxLV7bo65IIM:&tbnh=91&tbnw=90&prev=/images?q=Tasty+soups&start=18&imgtype=clipart&as_st=y&gbv=2&ndsp=18&hl=en&safe=active&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.tasty-soup.com/soup2.jpg&imgrefurl=http://www.tasty-soup.com/&usg=__2bAnR91U_p80rZIjxr8oUHdqCwE=&h=100&w=110&sz=6&hl=en&start=1&tbnid=79L8O3YgcAoUwM:&tbnh=77&tbnw=85&prev=/images?q=Tasty+soups&imgtype=clipart&as_st=y&gbv=2&hl=en&safe=active&sa=Xhttp://images.google.co.in/imgres?imgurl=http://www.clipartof.com/images/clipart/xsmall2/9605_ice_cream_cone_mascot_cartoon_character_holding_a_bowling_ball.jpg&imgrefurl=http://www.clipartof.com/details/clipart/9605.html&usg=__ItvORd6iVDsVMPVIvY5s-InlOZM=&h=450&w=418&sz=155&hl=en&start=1&tbnid=Dh4NuqS5IVGHTM:&tbnh=127&tbnw=118&prev=/images?q=Quality+icecreams&imgtype=clipart&as_st=y&gbv=2&hl=en&safe=activehttp://images.google.co.in/imgres?imgurl=http://www.yummylollies.com/_images/layout/boygirl.gif&imgrefurl=http://www.yummylollies.com/_content/news2.asp&usg=__0SVjjhtUAg0V-W3hKme8yhGM2Ho=&h=305&w=278&sz=34&hl=en&start=4&tbnid=DZjQz_9AOz8YKM:&tbnh=116&tbnw=106&prev=/images?q=Yummy+foods&imgtype=clipart&as_st=y&gbv=2&hl=en&safe=active&sa=G
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    TEA

    Brooke Bond Red Label was launch in 1903

    It is India's single largest tea brand

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    SALT

    The brand currently operates in two of the

    largest, almost universally consumed, foods

    categories of the countrySalt & Atta (wheat

    flour)

    Annapurna brand, first introduced

    in 1997

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    ICE CREAM

    Kwality Wall's, launched in 1995

    Key launches includes. Cornetto, Feast,

    Viennetta, and a range of Sundaes, and alsoexciting eats for children specifically, like Lime

    Punch or Sunshine Zing Cone

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    COMPETITORS

    http://images.google.co.in/imgres?imgurl=http://www.clipartof.com/images/thumbnail/20622.jpg&imgrefurl=http://www.clipartof.com/gallery/clipart/competition.html&usg=__bD0GtERWvPEe00k1NrvBIgRsUrk=&h=126&w=150&sz=30&hl=en&start=7&tbnid=gY9JkfrLcQxC2M:&tbnh=81&tbnw=96&prev=/images?q=Competition&imgtype=clipart&as_st=y&gbv=2&hl=en&safe=active&sa=G
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    TEA

    SALT

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    SALT

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    SOUPS

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    ICE CREAM

    http://202.87.40.45/news_image_files/Amul_Ice_Cream_160.jpg
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    HUL LAUNDRY CARE

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    Pioneer in Indian detergent powder.

    Constantly upgraded itself.

    e.g. Surfexcel Blue, Quick wash,

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    Launched in 1969, Rin with the power of its thunderous

    lightning flash has become a household name synonymous

    with dazzling white clothes.

    A Value added brand with different variants e.g. Rin matric &

    Rin advanced.

    Rin has won a number of accolades, the most recent being

    voted as the Most Preferred Detergent brand in India at the

    Awaaz Consumer Awards in 2006.

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    A Heritage brand launched in 1888In the form of detergent cake.

    Value added brand i.e. priced over

    Wheel but below Rin.

    Famous in WB & Kerala.

    SUNLIGHT

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    Low priced detergent.

    Introduced in 1987 to compete with

    Nirma.

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    COMPETITORS

    SURF EXCEL: ARIEL

    WHEEL: NIRMA

    RIN: TIDE

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    3

    Company Name Net Sales Net ProfitOperating

    Profit Margin

    (in Rs.

    Crore)Growth (%)

    (in Rs.

    Crore.)Growth (%) (%) (%)

    FY'08 FY'08 FY'07 FY'08 FY'08 FY'07 FY'08 FY'07

    HUL 13880.56 13.36 9.38 1769.06 -4.65 31.76 14.95 14.74

    GCPL 891.92 17.22 16.05 148.12 21.37 0.68 22.27 20

    Dabur 2093.63 19.9 29.7 316.77 25.66 33.3 18.59 17.45

    Colgate 1518.88 14.03 16.02 231.71 44.66 16.4 18.09 18.79

    Marico 1575.99 14.76 31.39 143.41 23.45 17.47 13.29 13.77

    Proctor and Gamble 643.95 18.54 -4.98 131.42 46.3 -35.6 27.75 24.14

    l i

    http://images.google.co.in/imgres?imgurl=http://www.creditguru.com/Pix/profits.gif&imgrefurl=http://www.creditguru.com/guestarticle44.htm&usg=__mwnxNdK7SAyy4ziNOIiTzMZDCoM=&h=254&w=282&sz=6&hl=en&start=43&um=1&tbnid=fxttuvM3WAe4kM:&tbnh=103&tbnw=114&prev=/images?q=Profit&start=36&imgtype=clipart&as_st=y&ndsp=18&um=1&hl=en&lr=lang_en&safe=active&sa=N
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    SWOT AnalysisStrengths:

    Strong brand portfolio, price quantity & variety.

    Innovative Aspects.

    Presence ofEstablished distribution networks in both

    urban and rural areas.

    Solid Base of the company.Corporate Social Responsibility(CSR)

    Weaknesses:

    "Me-too" products which illegally mimic the labels andbrands of the established brands.

    Strong Competitors & availability ofsubstitute products.

    Low exports levels.

    High price of some products.High Advertising Costs.

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    Opportunities:

    Large domestic market over a billion populations .

    Untapped rural market.

    Changing Lifestyles & Rising income levels, i.e. increasing per capita

    income of consumers.Export potential and tax & duty benefits for setting exports units.

    SWOT Analysis

    Threats:

    Tax and regulatory structure.

    Mimic of brands

    Removal of import restrictions resulting in replacing of domestic brands.

    Temporary Slowdown in Economy can have an impact on FMCG Industry.

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    MARKETING STRATEGIES OF HUL

    MARKETING STRATEGIES OF HUL FOR

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    MARKETING STRATEGIES OF HUL FOR

    URBAN INDIA

    Adopted Total Productive Maintenance(TPM)

    to meet zero error, zero loss.

    Focuses on short supply chain for distribution.

    To meet the every needs of people everywhere.

    Also uses Direct selling channel(HUN), franchisee to reach

    everyone e.g. Aviance, Ayush.

    Buildsegments &marketfor the future where

    Unilever has strong expertise.

    MARKETING STRATEGIES OF HUL

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    For long term benefits, HUL started Project Streamlinein 1997.

    MARKETING STRATEGIES OF HUL

    FOR RURAL INDIA

    Project Shakti, partnership with Self help

    groups of Rural women & covers 5000

    villages in 52 districts in different states.

    Appointed 6000 Sub-stockists that directly covers

    about 50,000 villages & 250 million customers.

    Integrate Economic, Environment & Social objectives with

    Business agenda.

    Corporate social responsibility

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    Corporate social responsibility

    Providing education on health and hygiene

    Women empowerment

    Water management

    Rehabilitation of special or underprivileged children

    Care for the destitute and HIV-positive

    Rural development.

    Plays active role in natural calamities

    EVERYDAY I WILL SELL.

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    EVERYDAY I WILL

    EARN.

    MONEY. RESPECT

    1

    Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of

    less than 2000 people or less.

    micro-enterprise opportunities for rural women

    Providing health n hygiene education through shaktivani program

    ishakti portal

    Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women

    entrepreneurs and generating Rs.700-1000 per month to each women.

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    Thank you for your time....


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