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Organization study

PRESENTED BY

K.PAVANKUMAR

(PG 12056)

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Introduction

Hindustan Unilever Limited(HUL) is India's largest consumer goods company based

Maharashtra.

It is owned by the British-Dutch company Unilever which controls 52% majority stake in

Its products include foods, beverages, cleaning agents and personal care products.

It is headquartered in Mumbai, India and has an employee strength of over 16,500 emp

contributes to indirect employment of over 65,000 people.

Hindustan Unilever's distribution covers over 2 million retail outlets across India directly

products are available in over 6.4 million outlets in the country.

As per Nielsen market research data, two out of three Indians use HUL products

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Date of Establishment 1933

Industry Consumer goods

Headquarters Mumbai, Maharashtra, India

Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD)

Business Operation Foods, beverages, cleaning agents and personal care products

Net income 22,691 crore (US$489.76 million) (2011-2012

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Our visionTo earn the love and respect of india ,by making a real difference to every india

The four pillars of our vision set out the long term direction for the company

We work to create a better future every day

We help people feel good, look good and get more out of life with brands and services that are

and good for others.

We will inspire people to take small everyday actions that can add up to a big difference for the

We will develop new ways of doing business with the aim of doubling the size of our company w

environmental impact.

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Mission or Goal Unilever's mission is to add Vitality to life We meet everyday needs for nutri

hygiene, and personal care with brands that help people feel good, look go

more out of life.

The main aim of the company is to make a billion of Indians feel safe and se

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Company structure

organization structure

Executivedirectors

ManagementCommittee

Non-executivedirectors

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Chairperson Mr Harish Manwani

MD Mr Nitin Paranjpe

Directors A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Doug

Mashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal Vittal, Mr Harish M

Paranjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar Ramamurthy, Nitin Paranjpe, Pradeep B

Mashelkar, S Ramadorai

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Brands

Category Consumer Products, Food & Beverages

Sector FMCG

Tagline/ Slogan Small Actions, Big Difference

Segment Products and services for daily needs

Target Group Every Indian household especially the middle class

Positioning Being the largest FMCG company , their little efforts make a

huge difference in the lives of people

.

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The company has a distribution channel of 6.4 million outlets and own

major Indian brands. Its brands include:

Food Brands:

Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lip

Knorr, Kwality Wall's ,Modern Bread

Homecare Brands

ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and co

care,Surf Excel, Vim ,Magic Water Saver

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Personal Care Brands:

Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim sha

products ,Fair & Lovely ,Hamam ,Lakm ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Su

,Sure ,Vaseline,TRESemm

Water Purifier Brand:

Pureit Water Purifier

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SWOT nalysisStrength

1. HUL is a part of the Unilever group, hence strong brand equity

2. It has over 16500 employees

3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 m

retail outlets

4. Two R&D centers in India in Mumbai and Bangalore5. Products with presence in over 20 consumer categories with over 700 m

Indian consumers using its products

6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling,

empowerment etc.,

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Weakness

1. Market share is limited due to presence of other strong FMCG brands

2. HUL products has stiff competition from big domestic players and international

brands

Opportunity

1. Tap rural markets and increase penetration in urban areas

2.Mergers and acquisitions to strengthen the brand

3.Increasing purchasing power of people thereby increasing demand

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Threats

1. Intense and increasing competition amongst other FMCG companies

2.FDI in retail thereby allowing international brands

3. Competition from unbranded and local products

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CompetitionCompetitors

1. Marico

2. L'Oral

3. Nirma Ltd

4. ITC

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur

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Competitors of hul soapsHul brands Competitors brands

Pears Santoor, Savlon

Dove Camay

Hamam Margo

Liril Cinthol

Lux Santoor, Chandrika

Rexona Cinthol, Mysore Sandal

Breeze Godrej no. 1, Nirma

Lifebuoy Dettol

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Competitors of hul hair care

Sunsilk Pantene

Clinic Plus Head & Shoulders

Dove LOreal, Garnier

Competitors of HUL Oral Care

Pepsodent Colgate

Close Up Meswak

Dabur Red

Anchor

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Competitor of HUL Tea

Read label Tata tea

Competitor of HUL salt

Annapurna Tata salt

Competitor of HUL Soups

Knorr Maggi

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Competitor of HUL Ice creams

Kwality walls Amul ice crem

Competitors of HUL Surf

Surfexel Ariel

Wheel Nirma

Rin Tide

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Contribution to different sectors

HOME & PERSO

FOODS

EXPORTS

OTHERS(CHEM

16.2%

7.3%

2.2%

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corporate social responsibility Providing education on health and hygiene

Women empowerment

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

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wards and Recognition In 2012, HUL was recognized as one of the world's most innovative companies by For

a ranking of number 6, it was the highest ranked FMCG company.

Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organiz

Advertising Club Bombay in September 2012.

HUL was one of the eight Indian companies to be featured on the Forbes list of World

Reputed companies in 2007.

In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Healt

Safety Award for 2012 in the FMCG category for its safety and health initiatives and c

improvement on key metrics.

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HUL Policies

Environmental policy

Quality policy

Safety & health policy

Affirmative action policy

http://www.hul.co.in/investorrelations/CorporateGovernance/OurPolicies/AffirmativeActionPolicy.aspxhttp://www.hul.co.in/investorrelations/CorporateGovernance/OurPolicies/SafetyHealthPolicy.aspxhttp://www.hul.co.in/investorrelations/CorporateGovernance/OurPolicies/QualityPolicy.aspxhttp://www.hul.co.in/investorrelations/CorporateGovernance/OurPolicies/EnvironmentPolicy.aspx

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Milestones achieved Five of HUL's leading brands Lux, Dove, Pears, Clinic Plus and Sunsilk won the Reader's

Digest Trusted Brand 2008 Awards.

Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most

Trusted Brands 2008 survey

HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable

Environmental Initiatives.

HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet -

American Express Corporate Awards 2007.

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Bibliographyhttps://www.hul.co.in

https://www.slideshare.com

https://www.indiantimes.com

https://www. wikipedia.com

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Thank you