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Presented By Group 2:Amrita ChatterjeeVarun GoyalDhruv RaoAkanksha TegtaPEST ANALYSISPESTLaws:Contract Act & Provident FundsEnvironmental Laws & Eco MarkTax PolicyTax Rate: 34.60%Tariffs10% + Additional on ImportGrowth of 7.3%GDP Per Capita:$1,928(Nominal, June 2015)$6,265 (PPP, 2015)InflationCPI: 3.66%Interest rate: 7.25% Increase in Disposable Personal Income: 9.28% Culturally DiverseHealth ConsciousnessPoor Sanitation1.24% Population Growth RateMaximum Population of 25-44 years: 27.6%

Laundry Detergent PodsMore Lather, Less Rinsing DetergentsNo Water DetergentsSensory Soap BarsReplacements for Phosphates in Soaps

SWOT SWOT6.4 million Retail OutletsDifferentiated & Diverse Product Portfolio2 R&D centresStrong CSR ActivitiesStrong Brand Activation CampaignsHighest Market ShareHighest Growth Rate

Stiff Competition amongst Umbrella BrandsEarning Per Share is less than P&G, more than ITCGovt. Expenditure on Sanitation & Healthcare AwarenessHigher Disposable Income and Economic GrowthNegligible Tariff on ExportsHigher Push towards Manufacturing in IndiaEnvironmental HazardsFDA ControlsCompetition from Unbranded & Local ProductsIntense Competition from Domestic & International BrandsInflationBCG MATRIX

ANSOFF MATRIXMARKET PENETRATIONMARKET DEVELOPMENTPRODUCT DEVELOPMENTDIVERSIFICATIONNewNewExistingExistingProductsActive WheelRinSurf ExcelVimDove

LifebuoyLux PearsRexona

MarketsComfort Fabric Conditioner

SunlightBreeze

HamamLiril

GE 9 CELL MATRICESActive WheelRinSurf ExcelVimLifebuoyDoveLuxRexonaSunlightHamamBreezeLirilComfort Fabric ConditionerINDUSTRY ATTRACTIVENESSBUSINESS UNIT STRENGTHHIGHMEDIUMLOWSTRONGAVERAGEWEAKGRAND STRATEGY1234

Slow Market GrowthRapid Market GrowthWeak Competitive PositionStrong Competitive Position

NATIONAL THREATSBan on Potential Harmful Ingredients - TriclosanEnvironmental Concern - PhosphateConsumer Price IndexCOMPETITIVE ADVANTAGESCORPORATESustainable Living PlanDiverse & Differentiated ProductsEmployee RetentionStrong Supply Chain & Distribution NetworkCOMPETITIVE ADVANTAGESPRODUCT CATEGORYHighest Market ShareDiverse & Differentiated ProductsCompetitive GrowthInnovative Products & MarketingTHANK YOUSerial No.Critical VariablesHULITCP&G1Market Share53%32%15%2Net RevenueRs. 30,806 cr.Rs. 36, 083.21 cr.Rs. 20,472 cr.3Growth Rate9.00%Not AvailableNot Available4ProfitabilityRs. 3,842.86 cr.Rs. 9,607.73 cr.Rs. 302 cr.5EPSRs. 19.95Rs. 12.05Rs. 93.046S&D Segment RevenueRs. 14,876.61 cr.Rs. 9,038 cr.Rs. 4,405 cr.