By: Rebecca Nathan

Overview• Hulu is an online video service offering a selection

of hit shows, clips, movies and trailers. • Offers subscription service, Hulu Plus for faster

access to shows and movies. • Hulu brings together a selection of videos from

over 260 content companies.• Hulu videos are played in their own embeddable

branded player. Content from at least a dozen TV networks and two major film studios is promised. Initial distribution partners include AOL, Comcast, MSN, MySpace and Yahoo.

• http://www.hulu.com/

Creator and History • Jason Kilar serves as the CEO of Hulu,

LLC, an online video joint venture of News Corp and NBC Universal.

• Jason joined Hulu after nearly a decade of experience at Amazon.com where he served in a variety of key leadership roles.

• Jason began his career with The Walt Disney Company, where he worked for Disney Design & Development. He received his M.B.A. from Harvard Business School and graduated Phi Beta Kappa from the University of North Carolina, Chapel Hill, where he studied Business Administration and Journalism & Mass Communication.

2007

June 28 Jason Kilar Named Chief Executive OfficerHulu Press Release

March 22 NBC Universal and News Corp. Announce New Online Video Venture

2008

December 18 Associated Press Names Hulu 'Website of the Year’October 30 Hulu Named #4 in TIME's 50 Best Inventions of 2008

2010

November 17 Hulu Officially Launches the Hulu Plus Subscription Service for $7.99.

2009

April 30 Disney to Join NBC Universal, News Corporation and Providence Equity Partners as an Equity Owner of Hulu

2011

October 28 Hulu and The CW Announce Content PartnershipOctober 5 Hulu and Univision Announce Content Partnership

2012

July 31 Hulu Plus Arrives on Apple TV

Hulu's mission is to help people find and enjoy the world's premium video content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love.

Mission Statement

Purpose• Hulu allows users to enjoy great videos on

Hulu.com and on many other popular sites across the Web. Hulu videos are available on Yahoo!, MSN, AOL, IMDb and TV Guide, as well as a growing network of personal blogs, fan sites and other sites where users choose to embed the Hulu video player.

• Additionally, Hulu Plus subscribers can access content across PCs, internet-connected TVs, set-top boxes, gaming consoles and mobile phones and tablets.

How is it used in Education, Home and Business?

Business:Like the broadcast television business, Hulu depends on revenue from its sponsors so it can provide video free of charge. Hulu splits its ad revenue with the site's content providers and distribution partners

Education and Home:We’re already using video that we’re finding for free from other sites, but having to go through the hassle of downloading it (YouTube, Vimeo, etc), converting it and/or putting it somewhere on the network where it can only be accessed at school. Many teachers have highly trafficked websites for their classrooms, which students and parents are using regularly. The website-ready, embeddable-friendly, search-able database of the on demand Hulu video library might be something is worth exploring. Overall, Hulu makes catching up on TV shows and movies easy and accessible. Now we can learn from home as well as in classrooms.

Money Maker Hulu makes its money through advertisers:• Hulu gives advertisers an opportunity to associate their

brands with premium online video content and connect with highly engaged consumers. And, through the Hulu Plus subscription service, advertisers can extend their reach to the users of the millions of Hulu Plus enabled devices on market today.

• Additionally, Hulu offers and is committed to the continued development of innovative advertising experiences. More than 1000 advertisers have leveraged the Hulu service since launch in 2008, including Johnson & Johnson, McDonald's, Visa, Pepsi, Nestle, Microsoft, GEICO, Target, Verizon Wireless, Sprint, Purina, Nissan, Toyota, Honda, State Farm, Allstate, Unilever and Procter & Gamble.

Similar Sites/Companies• Youtube• Sidereel.com• Cbs.org• Livestream.com• Blogtv.com• Tvguide.com• Netflix.com• Mtv.com• Pandora.com• Comcast.net• Imdb.com

Article #1: According to the Chicago Tribune, Hulu is a desirable prospect for Apple Inc. An anonymous source from Apple leaks that they are considering making an offer for Hulu which would extend online video service even more. If Apple were to take on Hulu, Netflix would face a severe challenge with customers.

Article #2: According to the Washington Post, Hulu.com is a remarkable site that offers free, ad-supported online streaming. It allows for mobile watching on PCs, smartphones, TVs, and other portable devices. Hulu offers over 105 million stream options within the first to years of its creation. This live video web is taking off and many companies like Apple and Google are making offers.

Articles about Hulu

Article #3: Hulu.com allows users to catch-up on missed TV shows and movies simply. Hulu offers a variety of shows while offering features that allow for users to customize viewer experience. Hulu is one of the top ten most preferred TV services sites with a wide range of services. The majority of users of Hulu strongly encourage others to switch over to this site for all your favorite shows and movies. It is just so easy, simple and convenient.

Articles Continued…

Possible Careers with Hulu…

Under the direction of the Head of Communications, this position will support the entire communications team at Hulu. This role will assist with the execution of public relations campaigns and events. The PR Coordinator role requires a strong degree of multitasking, a sharp focus for details, an ability to find the humor in chaos and an innate sense of urgency to promptly respond to team and media requests. The PR Coordinator must be clever, thoughtful and tenacious. He/she must have a passion for our industry and the business of communications, a “can-do” attitude and a hunger to master the basics of PR/Communication field. This includes media pitching, industry research, social media, event coordination, press material writing and presentation development.  

Public Relations CoordinatorAt Corporate for Hulu.com