HUM102 LECTURE2

7/30/2019 HUM102 LECTURE2

1/20

Focus on you instead of I and We

Show audience benefit or interest in the receiver

Emphasize posit ive, pleasant facts

CONSIDERATION


2/20

You failed to enclose your check in the envelop.

CONSIDERATE: The check was not enclosed. (passive voice)

CONSIDERATE: The envelop we rece ived did not have a check init. (depersonalized)

Your contract tells you plainly that.. CONSIDERATE : Im always happy to discuss the contract termswith new employees. (receiver as part of group)

You are completely off base your proposal.

CONSIDERATE: We have differing interpretations of the utility of

the proposals. (sender-oriented with acceptance ofresponsibility)

CONSIDERATE: The proposed plan has three aspects that needclarification. (depersonalized)

20%EXCEPTIONAL SITUATION


3/20

Merely inserting the word you does not ensure you-attitude

as shown in thi s sentence: you will be glad to know that we

now have a walk-up window open 7-9 A.M. and 3-8 P.M. Every

weekday.

Some readers wonder, So what?. The following revised

sentence includes readers benefit: you can now take care of

your Banking needs at our new Walk -up Window. It is open with

a capable teller to serve you 7 -9 A .M. and 3-8 P.M. Monday

through Friday.

SHOW AUDIENCE BENEFIT OR INTEREST

IN THE RECEIVER


4/20

NEGATIVE-UNPLEASANT POSITIVE- PLEASANT

It is impossible to open As soon as your signature

an account for you today card reaches us ,we will

gladly open an. . .

We dont refund if the we refund when the return

Returned item is soiled and item is clean and resalable.

Unsalable.

When you travel on when you travel on company

Company expenses, you will expense, your approvedNot receive approval for first fare is for tourist class.

Class fare.

EMPHASIZE POSITIVE, PLEASANT FACTS


5/20

Use specific facts and figures

Put action in your verbs

Choose vivid, image-building words

CONCRETENESS


6/20

Student GMAT scores are higher. In 1996 the GMAT

scores averaged 600,

by 1997,they hadrisen to 610.

Eastern Europe is making progress In 1990 investments

In obtaining investments. In eastern Europewere about US $30million. Today thatfigure has increased

by 12 %.

She is a brain. Her grade pointaverage in 1996 was3.9 on a 4.0 pointscale.

USE SPECIFIC FACTS AND FIGURES


7/20

I eat food. Food is eaten by me.

I ate food. Food was eaten by me.

I have eaten food. Food have been eaten by me.

I am eating food. Food is being eaten by me.

I had eaten food. Food had been eaten by me.

I will eat food. Food will be eaten by me.

PUT ACTION IN YOUR VERBS


8/20

The function of this office is This office collects

the collection of payments and Payments and compiles

the compilation of statements. Statements.

Professor H. will give professor H. will consider the

consideration to the report. Report.

The proposal has a requirement The proposal requires that .

for...

Students held the Students met in the office.

meeting in the office.

PUT ACTIONS IN VERBS, NOT IN NOUNS


9/20

The duty of secretary is to A secretary checks and

Is to check all incoming Records all incoming mail

Mail and to record it. And keeps the assignment

In addition, it is his or her book up to date

Responsibility to keep. The

assignment Book up to date.

PUT ACTION IN VERBS, NOT IN

INFINITIVES


10/20

Your double chin will be If two chins quarrel for a

removed If you use x-products place in your collar then

as directed. X-product will help settle

the argument. Only one chin

will remain if x Is used asdirected.

I felt very good I felt like a cool breeze

blowing.

CHOOSE VIVID, IMAGE-BUILDING WORDS


11/20

Choose precise, concrete and familiar words.

Construct effective sentences and paragraphs.

CLARITY


12/20

Unfamiliar: after our perusal of pertinent data, the conclusionis that a lucrative market exists for the subject property.

Familiar. The data we s tudied shows that your proper ty is

profitable and in high demand.

The efficacy of hydrochloric acid is indisputable, but thecorrosive residue is incompatible with the metallicpermanence.

We cannot assume responsibility for the production of toxicand noxious residue with hydrochloric acid and suggest youuse an alternative procedure.

Dont use hydrochloric acid . It eats hell out of the pipes.

CHOOSE PRECISE AND FAMILIAR WORDS


13/20


14/20

. Being an excellent lawyer, I am sure you can help us.

. Being an excellent lawyer. You can surely help us.

As you are an excellent lawyer, I am sure you . . .

His report was about managers, broken down by age andgender.

His report focused on age and gender of managers .

His report about managers focused on . . .

After planting 10,000 berry plants, the deer came intoour botanists farm and crushed.

After our botanist had planted 10,000 berry plants, thedeer came into his farm and crushed them.

CONSTRUCT EFFECTIVE SENTENCES AND

PARAGRAPHS


15/20

Use the right level of language.

Check accuracy of figures, facts, and words.

Maintain acceptable writing mechanics

CORRECTNESS


16/20

Participate join

Procure get

Endeavor try

Ascertain find out

deem think (believe)

edifice building

Utilize use

Interrogate question

USE THE RIGHT LEVEL OF LANGUAGE


17/20

Aint isnt, arent

Cant hardly can hardly

Aim at proving aim to prove

Desirous to desirous of

Irregardless regardless

Stoled stolen

Brung brought

Should of should have

USE THE RIGHT LEVEL OF LANGUAGE


18/20

Verify your statistical data.

Double check you totals

Avoid guessing at laws that have an impact on you. The

sender, and your message receiver.

CHECK ACCURACY OF FIGURES, FACTS

AND WORDS


19/20

A, an use a before consonants and consonant

sounds or a long u sound. Use an before

vowels or a silent h.

Accept, except accept is a verb and means to receive.

Except is a verb or a prepos ition andrelates to omitting or leaving out.

Anxious, eager Anxious implies worry; eager conveys keen

desire.

Between, among Between involves two people or two

groups; among, three or more. Biannually, Biannually means two times a year or

Biennially every 2 years; biennially, every 2 years.

WORDS THAT CONFUSE


20/20

Continual, continuous continual means recurring

regularly (lapping ocean waves).

Continuous means without

stopping

Principal, principle principal, as an adjective,

means chief main; as a noun, it

means sum of money or head of

a school. Principle means rule or

basic truth.

WORDS THAT CONFUSE

Date post:	14-Apr-2018
Category:	Documents
Upload:	ghazanfar-ali
View:	218 times
Download:	0 times

HUM102 LECTURE2

Documents