Human-Centered Design for Development

Kagonya Awori User Experience Researcher

overview

┴ What Is Human-centered Design?

┴ Why Involve The End User?

┴ Examples From The Field

┴ Let’s Try It!

┴ What HCD Is Not

┴ Q &A

what is human-centered design?

“.. an approach to design that grounds the process in information about the people who will use the product.

HCD processes focus on users through the planning, design and development of a product.”

human-centered design

user- centered design

mwananchi - centered design

user experience

“ … focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. 

It also takes into account the business goals and objectives of the group managing the project.

UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. ”

How?

why involve the mwananchi?

• Deep understanding vs broad coverage

• Customised solutions vs mass

application

• Bottom up innovation vs Top Down

implementation

• Solutions vs deliverables

• Impact vs sexy numbers

benefits

examples from the field

Lake Turkana Project

Examples from the field

If I had asked people what they want, they would have said faster horses.

Henry Ford

P&G in India

Context ! Context ! Context !

Consumption in Slums

We used local researchers , people on the ground

let’s try it!

Hear Create Deliver

Design challenge

CDD Local researchers Expert interviews

Storytelling In-context Immersion

HEAR

CREATE

Co-design Empathetic Design

DELIVER

Implementation Plqn Monitor and evaluate

What HCD is not..1. ..user interface design

2. ..a step in the process

3. .. about technology

4. ..just about usability

5. ..just about the user

6. ..expensive

7. …easy

8. ..the role of one person or department

9. …a single discipline

10.…a choice

Discussion Session

Slideshare:Kagonya Awori

Tools:www.hcdconnect.org

Discussion Session