1

Human Resource ManagementSchool of Enterprise, Management and Leadership

Your community, your University

32

Sunday Times and Times University Guide 2014

On this course, you will be ableto learn about and experimentwith the full range ofapproaches to the challenges ofpeople management.

BA (Hons) Human Resource Management isone of our wide range of undergraduatehonours degree programmes in business andmanagement related areas. Honoursdegrees can be studied in:

• Accounting and Finance• Business Studies• Business Studies and Economics• Event Management• Finance and Economics• IT Management for Business• Marketing • Software Development for Business• Tourism Management

In addition you can choose to undertake ajoint honours route across areas within theSchool’s degree portfolio, for example, BA (Hons) Human Resource Managementand Finance.

Whilst the scope of honours programmesavailable within the School offers you a widechoice of specialist subject areas, all of ourdegree routes share a number of commonfeatures. Central to our provision is thefocus on your learning experience. This isreflected in our approach to learning,assessment and work-based opportunities.

4 5

What makes the School ofEnterprise, Managementand Leadership different?

We believe a hands-on, interactive andparticipative workshop approach to learningwith modest group sizes is the mosteffective way to develop the types of skillsthat employers look for in graduates.

Each module you’ll undertake is usuallysupported by a weekly tutor-facilitatedworkshop of approximately 2.5-3 hours.Group sizes are typically 20-25 students.At the end of the workshop, you’ll normallybe tasked to undertake intersession workthat then feeds into the next workshop.

Our approach encourages you to beproactive and offers an environmentthat’s well suited to enabling you as astudent to share your thinking andexplore different ideas.

If you choose to study with us, you’ll find our team approachable, encouragingand accessible.

Human Resource ManagementBA (Hons)BA (Hons) Professional Placement

On this course, you’ll learnabout and experiment with thefull range of well-established andmodern approaches to thechallenges of peoplemanagement and development.

Our approach to Human ResourceManagement is designed to provide asupportive setting in which you can developholistic skills that will enable you to flourish ina changing business environment. Ourmethods are different to many otheruniversities as the majority of learning takesplace in group workshops, in an interactive,participative environment.

Course Options:• Human Resource Management • Human Resource Management – Professional Placement• Human Resource Management and Finance• Human Resource Management and Finance – Professional Placement• Human Resource Management and International English Studies• Human Resource Management with International English Studies• Human Resource Management and Tourism Management – Professional Placement• Business Studies and Human Resource Management• Business Studies and Human Resource Management – Professional Placement• Event Management and Human Resource Management• Event Management and Human Resource Management – Professional Placement • IT Management for Business and Human Resource Management• IT Management for Business and Human Resource Management – Professional Placement• Marketing and Human Resource Management• Marketing and Human Resource Management – Professional Placement• Tourism Management and Human Resource Management

76

98

The Complete University Guide 2014

Year One Module Information

Management and OrganisationsThis module aims to provide students ofvarious backgrounds and experiences with anintroductory knowledge of management andorganisational behaviour. You’ll becomeaware of your personal and inter-personalskills and capabilities when learning aboutmanagement issues, and stimulate an interestand enthusiasm for further learning of thissubject area.

Business Decision-makingHere, you’ll receive a practical introduction tobusiness decision-making. The interplaybetween decisions around the organisationand its operations, finance, sales andmarketing is explored. This is done throughengaging with a business start-up simulation.A key focus of the module is the role thatfinancial literacy plays in supporting effectivebusiness management. Scenarios will be usedas the basis for supporting the understandingof key financial statements and techniquesused to inform business planning anddecision-making. In addition, the moduleprovides a hands-on introduction to the useof financial modelling as a tool to support thebusiness planning process.

Introductory Law for ManagersWe’ll introduce you to the subject of lawrelevant to the commercial world. Themodule’s not intended to make you anexpert in the subject but rather to provide asufficient understanding so that as a manageryou’re able to recognise potential issues andimpacts of the law and to seek appropriateprofessional assistance should the need arise.

Introduction to MarketingThis introductory marketing module exploresthe role of marketing in the modern businessenvironment and will familiarise you with thecore tools and concepts of marketing. Themodule provides a foundation for latermarketing based courses which might betaken either as core modules or optionallevel two and three modules.

Business Information SystemsDesigned to introduce all managementstudents to business Information Systems (IS),this module will show you how they’re usedto support businesses effectively. You’llinvestigate the impact of IS on organisationsand begin to recognise that their successfulimplementation is integral. As prospectiveemployees and managers of theseorganisations, regardless of whether youwork within an IT department, you’re verylikely to be involved in discussing, specifyingand working with a range of businesssystems. This module will focus on howbusinesses are using IS to deliver real benefits.

Working with Others andDeveloping SelfWorking effectively with others requires skillsin communicating and thinking collaboratively.Getting the most out of your degree courserequires that you develop skills in reflectivethinking and self-management, as well asspecific study skills. This module aims to helpdevelop skills in presenting to an audienceand collaborating with others face-to-face andin writing. It will encourage you to reflect onand plan for your own personal developmentwith an emphasis on learning from andteaching one another.

1110

Year Two Module Information

Data Analysis for ResearchThe acquisition, manipulation, interpretationand presentation of data are important skillsfor graduates. The aim of this module is tointroduce you to the use of computer-basedstatistical techniques for the analysis andpresentation of quantitative data sources.You’ll gain an appropriate link to businessresearch, where more qualitative researchmethodologies will be discussed. Themodule’s designed to reflect the lack ofconfidence and anxiety felt by students whendealing with statistical techniques, especiallyfor the first time. You’ll go on a structuredand applied journey, starting at anintroductory level looking at the rationale andcontextualisation for the use of quantitativeresearch methodologies. From here,consideration will be given to the generation and use of descriptive statisticsthrough to the application of more advancedstatistical techniques.

Human Resource Management We’ll build on the Management andOrganisations module and develop yourunderstanding of key issues concerningHuman Resource Management (HRM). Themodule outlines the theory and practice ofHRM and reviews the skills that are neededto manage people within various types ofwork organisations. The workshop learningactivities and literature provide a structurethrough which to locate HRM in both thecontext of organising and the field ofcontemporary management, from a nationaland international perspective.

1312

Business ResearchThis module will contribute to yourpreparation for final year project work. Itintroduces a range of approaches available tochoose from when identifying and carryingout a business research project. While it’sexpected that you’ll engage with thephilosophical issues in research, the emphasiswill be on the relationship between credibilityof business proposals and well-constructedresearch. This module focuses more onqualitative research applications in business.

LeadershipYou’re invited to explore the challenges ofleadership in organisations through a criticalexamination of theory, practice and possiblefuture directions. As you look ahead to yourfuture role as a potential leader in anorganisation, the module encourages you toavoid simplified prescriptions for effectiveleadership and to expand your thinking aboutalternative strategies.

Employee Relations The main aim of this module is to provide ageneral introduction to industrial relations(IR) and develop your knowledge andunderstanding of the changes that have takenplace in the last 15 years, with respect toemployee participation (EP) and employeerelations in the UK. It will enable you toexplore the realities of work, understand thechanging context and meaning of work – e.g. deskilling of work and workers – anddevelop your own survival and successstrategies for the future in the changingworking environment.

Employee DevelopmentThis module will provide a thoroughevaluation of current thinking and practice inthe development of employees. The aim’s tocritically examine the contribution thatlearning and development makes to individualand organisational performance. The modulealso provides a range of frameworks andapproaches for you to build your practice in developing people within the context ofoverarching human resource and business strategies.

1514

Year Three Module Information

Business StrategyHere, both learning and teaching are student-centric. Pulling together core themes frombusiness and management disciplines coveredin previous modules, Business Strategy willenable you to think critically. You’ll designbusiness strategies based on tools and modelsto analyse the strategic context.Consideration is given to: the effectiveness ofcorporate vision; the application of strategictools; models and concepts – such as valuechains and approaches to segmentation; theprocesses of strategy; and critical successfactors in the delivery of competitiveadvantage and customer value.

Strategic Human ResourceManagementThis module builds on the Human ResourceManagement module. It starts from a macroperspective, where particular strategic issuesare identified. The focus is then on theoperational consequences that follow fromthese strategic goals. Towards the latter partof the module, the focus is on the microissues of strategic HRM. The module focuseson the integrative nature of strategic HRMand how it can be put into operation with arange of management tools and techniques.The importance of the subject area ismaintained through the identification ofcurrent HRM issues and themes, and thepractical application and consequences ofsuch developments.

Critical Issues in Human ResourceManagementThe aim here’s to provide you with anopportunity to select, research and criticallyassess a range of contemporary HR issues in-depth. Examples of such issues might include:surveillance, emotional intelligence, aesthetics,

discrimination in the workplace, the changingpsychological contract, harassment andbullying at work, incivility in the workplace,‘healthy’ organisations and the intensificationof work. Inquiry-based learning methods willbe used to explore the nature andimplications of these issues with particularemphasis on how the HR function can contribute to the effective managementof them.

Management ProjectThis module has a crucial role within theprogramme of study as it provides theopportunity to research an area of particularinterest within an appropriate business, publicsector or third sector context. The module’sdesigned to make a major contribution toyour professional and intellectualdevelopment. The project provides a vehiclefor you to demonstrate the extent to which you’ve managed the final transitionfrom a tutor-led approach to student-centred learning.

Workplace based learningWe understand the importance of ensuringthat you have the knowledge, skills andexperience to compete successfully in today’schallenging job market.

As a SEMAL student studying a BA (Hons)Human Resources degree, you’ll have a widerange of opportunities to undertake work-based learning (WBL).

You’ll have the option to undertake a four-year professional placement programme bycompleting a one-year internship in yearthree. Following this placement, you’ll returnto university to complete your final year.

What makes us different...

we guarantee you aplace in halls

1716

The internship is typically salaried and, if youchoose this route, you will receiveprofessional placement recognition as part ofyour degree title. You do not have to attenduniversity while on placement so you will havethe freedom to relocate nearer to youremploying organisation. This placementoption is assessed by a personal development plan and review which isundertaken throughout the placementexperience and submitted after you havecompleted your placement.

Preparation for InternshipThis module’s designed to assist you inpreparing for your one-year internship (48-week work placement) with an employer.While it’s your responsibility to secure yourown placement, this module’s designed tosupport you in developing the skills that willmake seeking the right internship as effectiveas possible. Although designed specificallywith placement students in mind, themodule’s also of significant value to otherstudents that are seeking to further theiremployability skills.

10 Week Work PlacementYou can undertake a 10-week placement insemester two of your final year. Placementswill run from January to March and areassessed primarily by a learning log which youwill complete throughout the placementexperience. Each student who completes awork placement will normally use his/herplacement organisation as the basis for his/hermanagement project. This final projectenables you to draw on the range of skillsacquired throughout your studies.

Work Placement Support Prior to going on placement, you will receivesupport and discuss issues, such as: finding asuitable placement, preparing a CV andcovering letter and the learning logassessment. While you’re responsible forgaining your own work placement, assistanceand guidance in finding suitable placementsand liaison with employers is provided by aninternship module and/or by the SEMALPlacement Office. The Office has links withmany local employers and advertises one-yearinternships and 10-week work placementopportunities. While out on placement, youare assigned a tutor. This tutor or the SEMALwork placement coordinator will usually visityou at least once during your placement.

Previous Work PlacementsSEMAL students have undertakenplacements at many different organisations.A few are listed below:

• West Sussex County Council (variousdepartments including EconomicDevelopment, Education Support andTrading Standards)

• HW Chartered Accountants• Rolls Royce• Littlehampton Harbour Board• Thales• Shore Watersports• IBM• Hays Recruitment• Goodwood• National Air Traffic Centre

18 19

Destination of Leavers from Higher Education survey*

* 92.5% of our students who graduated in 2012, after studying with us full time for theirfirst degree, were in full-time employment or undertaking postgraduate studies.

Programme Co-ordinator forHuman Resource Management

.

David Simmonds David Simmonds is involved with teaching andresearch in the area of Human ResourceManagement and Development at theUniversity, and has been teaching full-time inhigher education since 1989. David studiedfor his first degree in London and graduatedwith a degree in Education, having specialisedin languages, in 1974. He then went on to joinBritish Telecom where he undertook anumber of training and development roles attheir headquarters. He later developed hiscareer in the NHS, several financial servicesorganisations, and an SME in the IT sector. Heachieved member status of the Institute ofTraining and Development and rose to thelevel of Training Director. He studied part-time to achieve an M.Sc. in HRD. He runs twolearning consultancies and has undertakenassignments in the private, public andvoluntary sectors. David has been involved inleadership development programmes; largechange management schemes; individualexecutive coaching and mentoring; knowledgemanagement plans; and blended learningapplications. He has 15 years’ experience as avolunteer counsellor.

David joined Chichester in September 2010.He is a Fellow of the Higher EducationAcademy, a Fellow of the Chartered Instituteof Personnel and Development, and a Fellowof the Institute of Training and OrganisationalLearning. In addition to his work with theBusiness and Management Programme, Davidis an accomplished researcher and author,

with a number of books, chapters andrefereed journal articles to his name.

As a career specialist involved in the area oflearning at work, he has developed a uniquebreadth of experience and understanding ofhelping people to fulfil their potential. He isparticularly interested in helping people tolearn and enjoys working within a participativeand interactive learning environment.

Passionate about excellence, he wants to seequality developments in all areas of workinglife. As an expert in the area of evaluation,David values highly the importance of reviewsand assessment to continuous improvement.He has assisted many people to work towardsachievement of awards for Investors inPeople, ISO 9000, and the BusinessExcellence Model. He has a particular interestin developing best practice in the voluntary sector. Through his consultancy, hehas a unique opportunity to introduce thetraining quality standard ISO 10015throughout the UK.

Having worked on five continents, David iscomfortable with, and enjoys relating to, awide range of people and organisations.

Dr Lyn BatchelorSenior Lecturer in StrategicManagementLyn leads on the enterprise educationactivities within the School and across theUniversity. As well as introducing first yearstudents to start-up concepts via the virtual business scenarios in SimVenture, she has also designed and delivered a start-up module for final year students. Lyn works with the team that supports final year students designing their majorproject, with particular attention to work-placement projects.

In addition to this SEMAL-focussed work,Lyn also delivers a cross-university intensivebusiness start-up bootcamp module forstudents from any programme. She derivesher examples from her applied researchactivities with business start-ups as part ofeconomic regeneration work in the region,and is also advising on two European Union(EU) projects. Firstly, WINGS (ElevatingWomen Entrepreneurship Initiatives forGenerating Sustainable Impact andNetworks), an EU Lifetime Learning Project which is a consortium of ninepartners from eight EU countries. Thesecond project, Female (Fosteringentrepreneurship through mentoring andlearning in Europe) is also related to business start-up and development.

2120

About the School ofEnterprise, Managementand Leadership

As well as our teachingcommitments, our academicstaff members are engaged in abroad range of research,knowledge transfer andconsulting activities. This notonly delivers real value to theorganisations with which wework, it also ensures that ourknowledge remains current andenhances the experiences thatwe convey to our students. Italso helps the University todevelop relationships fromwhich students can benefit interms of work placement andjob opportunities.

Within this context, we have three keypriorities:1. Business, management and leadership

provision to support businesses anddevelop their expertise through research,consultancy and Continuous ProfessionalDevelopment (CPD)

2. New business generation, stimulated bythe encouragement of enterprise and thenurturing of new start-ups

3. Employment support for businesses andgraduates through the expansion ofstudent and graduate placement services,with mentoring and coaching support

Examples of projects that we’ve undertakeninclude:• Development of destination management

strategies for local authorities• Knowledge transfer projects in support of

local businesses and social enterprisescovering the preparation of business andmarketing plans

• Investigation into the social and economicimpact of Post Office closure across WestSussex

• Feasibility studies into the development ofa water sports centre on the seafront atBognor Regis

• Channel Arc Manche Integration Strategyprogramme (CAMIS), a substantialEuropean Commission funded project

SEMAL is a friendly department and you canexpect to be well supported throughoutyour studies.

Dr David Cooper Reader in Management andEconomic DevelopmentDave specialises in applied business andeconomic research, strategic consultancyand support for Knowledge TransferPartnerships. He is interested in enterpriseand its role in regional regeneration. He isalso responsible for leading an EU fundedINTERREG IV programme on innovationand clustering in the marine sector. Thisresearch-led project involves collaborationwith a wide range of regional authorities anduniversities in France and England. Dave hasbeen awarded research contracts associatedwith the Rampion Wind Farm, a local water-sports centre, a variety of regenerationinitiatives and a number of KnowledgeTransfer Partnerships with local businesses.

2322

List of otheravailable courses

Accounting course options• Accounting and Finance • Accounting and Finance – Professional

Placement• Accounting and Finance with International

English Studies • Accounting and International English

Studies

Business studies course options• Business Studies • Business Studies – Professional Placement• Business Studies and Economics • Business Studies and Economics –

Professional Placement• Business Studies and Event Management• Business Studies and Event Management –

Professional Placement• Business Studies and Finance• Business Studies and Finance – Professional

Placement• Business Studies and Human Resource

Management • Business Studies and Human Resource

Management – Professional Placement • Business Studies and International English

Studies • Business Studies and IT Management for

Business• Business Studies and IT Management for

Business – Professional Placement • Business Studies and Marketing• Business Studies and Marketing –

Professional Placement• Business Studies and Tourism Management

• Business Studies and Tourism Management– Professional Placement

• Business Studies with International EnglishStudies

Economics course options• Business Studies and Economics• Business Studies and Economics –

Professional Placement• Finance and Economics • Finance and Economics – Professional

Placement

Event Management course options• Event Management• Event Management – Professional

Placement• Event Management and Accounting &

Finance• Event Management and Accounting &

Finance – Professional Placement• Event Management and Human Resource

Management • Event Management and Human Resource

Management – Professional Placement• Event Management and IT Management

for Business• Event Management and IT Management –

Professional Placement • Event Management and Tourism

Management • Event Management and Tourism

Management – Professional Placement • Event Management with International

English Studies

International English Studiescourse options• Accounting and Finance with International

English Studies • Business Studies and International English

Studies • Business Studies with International English

Studies• Event Management with International

English Studies• Human Resource Management and

International English Studies• Human Resource Management with

International English Studies• IT Management for Business with

International English Studies• IT Management for Business and

International English Studies• Marketing and International English Studies• Marketing with International English Studies• Tourism Management and International

English Studies• Tourism Management with International

English Studies

IT course options• IT Management for Business• Software Development for Business• IT Management for Business – Professional

Placement• Software Development for Business –

Professional Placement

Marketing course options• Marketing• Marketing – Professional Placement• Marketing and Events Management• Marketing and Events Management –

Professional Placement• Marketing and Finance • Marketing and Finance – Professional

Placement• Marketing and Human Resource

Management • Marketing and Human Resource

Management – Professional Placement• Marketing and IT Management for Business• Marketing and IT Management –

Professional Placement• Marketing and Tourism Management• Marketing and Tourism Management –

Professional Placement

Tourism course options• Tourism Management• Tourism Management – Professional

Placement• Tourism Management and Finance• Tourism Management and Finance -

Professional Placement• Tourism Management and Human

Resource Management• Tourism Management and International

English Studies• Tourism Management with International

English Studies

2524

Our School of Enterprise,Management and Leadership(SEMAL) offers a suite ofpostgraduate programmes ininternational business. These are designed to suit the needs of students that have completedundergraduate degrees and now wish to develop knowledgeand skills in the field ofinternational business.

Our skilled departmental staff membershave been teaching specialist business andmanagement courses since 2002 and thesecourses boast the following features:• Programme’s delivered in the supportive

learning environment that we take pride inoffering our students

• Programme’s delivered primarily througha workshop based, interactive, smallgroup learning environment

• Additional academic and languagesupport is available if English isn’t yourfirst language

All of the courses offered are full-time andtypically take 12-15 months to complete,dependent on the time required to completethe dissertation stage of your studies.

Skills AcquiredYou’ll develop the business knowledge, skillsand cultural awareness to enable you tomake an impact in an internationalcommercial environment. After completingthe course, you’ll be well placed to pursue a career relating to international businesswithin a range of organisations or business environments.

Postgraduate Programmes

• MSc International Business• MSc International Business and Marketing• MSc International Business and Finance

2726

Find out moreContact: 01243 816002Email: admissions@chi.ac.ukWeb: www.chi.ac.uk/semal

www.chi.ac.uk/semalPlease recycle after use