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CASE STUDY:EQUALITY MagazinePRESENTED BYAnastasia Khoo, Chief Marketing Officer, Human Rights CampaignWill Steuber, Creative Director, MEI

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Human Rights CampaignEQUALITY MAGAZINE

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Human Rights Campaign

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Digital StrategyReaching 1.5 million members

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Challenges

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• Time to market• Cost• Many members = many devices• No internal digital production

team

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Solution

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Twixl Publisher for app platform • Easy to use• Cost savings

TruAuthor for HTML content creation• Responsive design • Single file per article

MEI’s Nervous Pixel for design and production

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Benefits• Faster to market• Fewer files to review and approve• Single file for multi-channel output• Lower cost• Poised to improve and expand in future • Members have option to be paper-free• Added value to the brand• Reach new members via marketplace

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Thank YouAnastasia Khoo, HRCWill Steuber, MEI