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Brand Expressions

Brand Expressions

Formal Tone of Voice

What the consumer wants

Informal LOL Tone of Voice

Artifical Conversation Participation

Consumer vs Brand!

Here We Go Then

Humanization

“Today,(brands(are(becoming(more(and(more(like(humans,(They’re(taking(on(more(and(more(human8like(traits.”#

Elle(Luna,#IDEO#communica>ons#designer###

*Kitap görseli ve alıntı hem çok okuduğunu gösterir hem de mevzu geyik değil millet yazmış imajı verir

SOME#AGENCIES#TOOK#THIS#"BRAND#HUMANIZATION"#IDEA#REALLY#SERIOUSLY##

Brand Humanization

Sincere

Accessible

Empathic

Someone like me

Modest

Honest

Beta

Transparent

Honest

But, How?

Humanized Social Media Strategy

Turning consumers into walking media by engaging them through

strong and participatory storytelling to build a sustainable brand love.

Liquid and Linked Story

Conversation

Community

Co-Creation

Turning consumers into walking media by engaging them through

strong and participatory storytelling to build a sustainable brand love.

Humanized Social Media Circle

What about the Story?

Field Insights

Insight Hunt

Open Mind

Curiosity

Empathy

Holosko

Ağaoğlu

Social Listening Analysis Content Management

Conversation Management Community Management

Response Man.

Call Social Analytics Management

Integration Management

Database Management

Idea

May Come

Everywhere

Listening

Share a Coke

10 Dakikada Global TT!

@yucezerey