Group 3

Design we LIKE1) Humorous

2) Related to our world and the age we are living (e.g. political statements, depth & integrity meaning behide

3) Intuitive

Optional:

4) Uses light colors ( easier to be loved / to be accepted by public )

5) Is developed through a lot of processes that involve revising, modifying and repairing, as a result of potential adding to its inherent beauty.

Design we HATE1) Just follows the trend without editing / adding nay new / etc

2) Focuses on low cost rather than quality.

3) Complicated and Unusable ( difficult to operate - confusing )

Optional: 4) Over-styled (e.g. Fashion Design ), a design work that focus on form without any meaning.

5) That is 'lying' ( i.e. Expensive ) that is attempt to manipulate the consumer with promises that cannot be kept.

Humor:Wit/Irony in design.Paul Rand

on the play instinctan interview given in 1990.

"Without play there would be no Picasso. Without play there is no experimentation. Experimentation is the quest for answers."

"The notion of taking things out of context and giving them new meanings is inherently funny."

different colours / techniques = prolific design.But many variations create confusion and indiscrimination.

"How something is delivered is more important than what."

Rand for the UPS logo:"I took something sacred (shield) and poked fun at it"

Stephen Doyle.(Doyle Partners.)

on humor.

"Humor is a technique to involve an audience. Your design must aim to draw people's attention. If something is funny or warm it reaches out to the people. Its like a dialogue. We use humor as a human magnet!."

"Sometimes we produce work that is small, sometimes huge/bombastic. We want our work to be memorable"

Humor works as: a strategic tool & a marketing technique

"Design must stand on its own. It has to be powerful enough so it doesn't need any explanation."

Humor is telling stories with pictures and words.

George Lois (Advertising)

Worked for Esquire, MTV, Xerox and others.

He approached his work with humor. He created stuff that would grab the viewers attention instantly. He wanted his ads to be bombastic and memorable.

he said:

"Attract attention by doing something absolutely fresh and dramatic."

In his first years in the job he was criticised for his approach to advertising, but he soon proved everyone wrong, becoming one of the worlds most prolific designers."

Trends:

Stephen Doyle

Trends start as something new then they become mainstream. Its hard to see who started it and who is copying.

"The ultimate enemy of the trend is trending. It starts out looking different and noticeable, then it buries its self as everybody imitates it.Trends extinguish themselves. And that can leave a student with a dated portfolio."

Trends are antithetical to getting work noticed.

"Our job is to stand out from the trends and call attention to the product or the service or the client or whatever it is that they are promoting. Allowing personality into your work can salvage it from being 'targeted

communication'. It also rescues your work from being 'about design'."