MARKETING/DISTRIBUTION PANELCruise Shipping 2014

Sponsored by:#CruiseMKT

MARKETING COMPLEXITY

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MARKETING COMPLEXITY

#CruiseMKT

Proliferation of new media channels

Shifting of consumer social media consumption

A positive or negative reputation is a click away

Everyone is a critic or thought leader

SHIFTING NEW MEDIA TRENDS

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The line between media & bloggers is blurring

Rise of the celebrity executive

An insider view to a brand drives connection

Cruise lines have personable executive talent

RISE OF THE NEW MEDIA STAR

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iBeacon and other mobile technology are coming

Customer experience, traffic flow, and onboard revenue can benefit

LOCATION AWARE INTERACTIVITY

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Carol SchusterSVP, Marketing

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Andy StuartEVP, Global Sales & Passenger Services

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Gordon HoSVP, Marketing

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Ken MuskatSVP, Sales & Marketing

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