A Collaborative Campaign to Fight HungerFall 2013

Hunger in Minnesota is WidespreadBut it’s not evenly distributed

• 600,000 food insecure• Statewide food insecurity at

11.5%• Highest food insecurity occurs in

the Twin Cities and northern Minnesota

Source: Analysis performed by Professor Craig Gunderson (University of Illinois); Boston Consulting Group analysis (2012)

2.4% – 6.5% 6.5% – 8.0% 8.0% – 9.8%

Food insecurity rate9.8% – 12.8% 12.8% – 47.9%

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But food insecurity % alone doesn’t tell you how much food they need

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Missing Meals GapNumber of Meals Needed After Assistance

• Supply: Calculated supply of emergency food and government programs• Demand: Calculated the number of meals needed annually by food insecure

people• Net: Calculated net missing meals gap for each neighborhood

Neighborhood (St. Paul)

Neighborhood (St. Paul)

The Family Place

Dorothy Day Center Emergency Food Shelf

Main Street Housing Partnership

Health Care for the Homeless

Safe Zone Faceto Face Health

Downtown St. Paul(Census tract #2712302300)

Supply :Food shelves

Meal programs SNAP

NSLP/SBPWIC

CACFPSFSP

Net missing meals gap

Demand :Meals needed

annually by food insecure people

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600,000 Minnesotans Are Missing 100 Million Meals Annually

8,530 – 42,79142,792 – 59,24159,242 – 77,979

Total number of missing meals77,980 – 105,525105,526 – 609,631

• Our gap is knowable • Our gap is addressable• Minnesota can work together

toward addressing this knowable gap

5Source: Analysis performed by Professor Craig Gunderson (University of Illinois);

Boston Consulting Group analysis (2012)

Our Approach:Hunger as a Distribution Issue

SUPPLY DEMAND

Food productionPrograms that enable

acquisition of food

100 million missing meals

600,000 food insecure

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Our Finish Line: Add 100 Million Meals by 2015

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How We Built Our Action PlanPartnered with Boston Consulting Group

Defined the missing meals gap

Estimated level of confidence for completion

0

250

500

Init. 4 TotalInit. 3Init. 2Init. 1

Quantified the meal impact

Built theaction plan

Identified growth initiatives

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20 Million Meals

30 Million Meals

50 Million Meals

TARGETS:

School Breakfast

After-School Meals

Women, Infants, & Children Program

SNAP Demand Generation

Agricultural Surplus

Retail Food Rescue

Prepared Food Rescue

System Capacity

OUR INITIATIVES:

ACTION PLANDeveloped in partnership with Boston Consulting Group

CHILD HUNGER

SNAP

EMERGENCY FOOD SYSTEM

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How Do We Get This Done?

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Hunger-Free MinnesotaStatewide Leadership

Ken Powell, Chairman & CEO

Greg Page, Chairman & CEO

Jack Larsen, CEO, Medicare & Retirement

Jeff Ettinger, Chairman & CEO

Terry Scully, President, Financial Services

Pat Donovan, President & CEO

Sarah Caruso, President & CEO

Rob Zeaske, CEO

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Hunger-Free MinnesotaKey Community Implementation Partners (selected examples)

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Our Minnesota Model

Investing in Transformational

Solutions

Driving a Common Agenda

Catalyzing Collective

Action

Creating Shared Performance Measurement

Redefining Hunger as a

Solvable Problem

Supporting Backbone

Org Structure

Changing the trajectory of hunger-relief in Minnesota

Building shared

understanding of the

problem and a collective

approach for solving it

Cross-sector stakeholders

undertake specific

activities that are supported

and coordinated

under an overarching

plan of action

All goals and activities are

measured and reported with one metric =

meals

Through education, awareness, and data

Dedicated team to

drive leadership, coordinate

activities, and raise new

funds

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Investing in Transformational SolutionsInvestment Approach

• Within our Action Plan parameters, and by working closely with other public and private funders, we focus our investments in three areas:1. Targeted statewide initiatives to increase the # of meals provided

for hunger-relief2. Fostering community innovation using data-driven and collaborative

methods to create new meals3. Promising models enabling greater access to meals4. Redefine the conversation around hunger: it’s a solvable problem

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Driving a Common AgendaData-driven methods

Data-driven methods help us:

1. Build a better understanding of our problems

2. Identify highly effective and transformational solutions

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13.1M Missing Meals162 School Districts

25 school districts have at least 100k missing meals. Moving these districts to below

40% of missing meals nets 3.0M meals

School Breakfast ProgramEXAMPLE: Performance Analysis by School District

16Source: Minnesota Dept. of Education (2011-12), HFMN analysis (2013)

SNAP Demand GenerationEXAMPLE: 90% of SNAP Leakage from Two Barriers

Demand Generation Opportunity

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Driving a Common AgendaCross-Sector Stakeholders Build Collective Solutions

SNAPMarketing Awareness

Agricultural Surplus

Emergency Food System Capacity

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Catalyzing Collective Action

We drive action of our initiatives by coordinating and supporting mutually-reinforcing activities

Align Investments

& StrategiesResearch & Planning

Experiment

Execution of Programs

Collect &

Report Data

Initiative Goal

PilotPrograms

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Catalyzing Collective ActionEXAMPLE: After-School Meals via CACFP

120,964 children eligible for 20.6 million CACFP after-school meals

20Source: Minnesota Dept. of Education (2012-13), HFMN analysis (2013)

Schools

Umbrella Not-for-Profits

After-School Program Networks

City Parks & Rec

For-Profit Meal Providers

Soliciting SponsorsRaising Awareness Creating Meal Service Capacity

Hunger-Free Minnesota

Youthprise

Sprockets

UnitedHealth Group

Hunger-Free Minnesota

Minnesota Dept of Education

CKC Good Food

CKC Good Food

Shared Performance MeasurementOne Measurement of Success = Meals

We directly measure or convert all performance data into a “meals” metric

This allows us to gauge success toward our goal of adding 100 million meals by 2015.

Emergency Food System

10.7 million meals added TOTAL

46MillionMeals Added

Child Hunger

1.3 million meals added

SNAP

34 million meals added

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Hunger: A Solvable IssueRedefining the Hunger Conversation

Minnesota Public Radio statewide partnership

Produced 100+ local stories on the issue of hunger and its solutions.

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Hunger: A Solvable IssueRedefining the Hunger Conversation

Our data and collective actions have created new local and national conversations

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Backbone OrganizationHunger-Free Minnesota Executive Staff

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Jason Reed, Director of Strategy & Corporate PartnershipsEmail: jreed@hungerfreemn.org Twitter: @jasonreedmn

David Dayhoff, Director of Partnerships & AdvocacyEmail: ddayhoff@hungerfreemn.orgTwitter: @daviddayhoff

Ellie Lucas, Chief Campaign OfficerEmail: elucas@hungerfreemn.orgTwitter: @lucasellie