Hungry for Success: How Food Companies Can Use Social Data For Product Development

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Table of Contents

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1 Developing a New Product

1.1 UNDERSTAND GLOBAL & REGIONAL TASTES

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1.2 LEVERAGE NEW TRENDS IN NUTRITION

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2 Refining Product Performance

2.1 SUCCESSFULLY LAUNCHING PRODUCTS

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2.2 ADAPTING PRODUCTS TO CUSTOMER TASTE

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3 Optimizing Product Portfolios

3.1 FINDING THE MOST SUCCESSFUL PRODUCTS IN YOUR PORTFOLIO

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3.2 BENCHMARKING PRODUCTS AGAINST COMPETITORS

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4 Measuring Product Success

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Conclusion

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